1. What is the brand activity of Zhongqing Xuetang Media (Shandong)?

The brand activity of Zhongqingpai Media (Shandong) is an activity to shape the brand image of Zhongqingpai Media (Shandong) (hereinafter referred to as Lu Media). Shandong Media, as an important part of China Youth School Media, combined with Shandong University Campus Media, built a platform for internal and national communication activities of Shandong University Campus Media. By holding online and offline activities, it provides a broad space for member media units to temper themselves and shapes a powerful generation with responsibility and ideals.

In 20 19, Shandong media recommended students from the province to participate in activities such as "Summer Practice Activities for Media Journalists in Colleges and Universities Entering the Audit Front Line", "Hundred Banks Plan" and "Going to the Grassroots in the New Year-My View" organized by China Youth Daily and Zhongqing School Media, which had a wide influence on campus media.

Second, how to do the brand activities of Shandong Media in 2020?

The starting point and focus of Shandong media brand activities should conform to the current campus cultural atmosphere of colleges and universities, penetrate into the student groups, and achieve the same frequency and audience. The activity is based on promoting the positive energy of young people and inspiring the social responsibility and responsibility of young college students. At the same time, guide young students to understand the national conditions, feel and care about the development and changes of the country, establish socialist core values, bring attraction to students, and achieve the purpose of educating people, thus branding the school media work and expanding its influence.

In the division of activity forms, I use online and offline as classification methods.

Online activities are conducted in the form of video and voice, and activities with the theme of sharing, communication, training and communication are held. For example: campus media elite sharing meeting, school media new media forum, college editor-in-chief training meeting.

Online, hold offline activities with the theme of exchange meeting, annual meeting, summer camp and experience. For example: sharing annual meeting and award ceremony, news training camp, school media growth experience plan, member media offline exchange meeting, college media reporters visiting activities, Shandong University student reporter backbone summer (winter) camp.

Whether online or offline, it is the external performance of activities. What we should always pay attention to is the formulation of the activity content. The development of campus media, funds and force majeure factors (epidemic situation, etc.) should be considered. ) and make corresponding plans.

Third, the significance of the brand activities of Zhongqing School Media (Shandong)

The construction of Shandong media brand activities is the concrete embodiment of school media people practicing socialist core values. Guided by Marxist journalism, unite, cultivate, motivate and guide young people.

Secondly, we can strengthen the communication and interaction between Shandong media member units, promote the promotion of content production, integrate and enjoy communication resources, and create a platform for exchanges and cooperation that is conducive to serving the growth of young people. Consolidate the spirit of active exploration and hard struggle of the school matchmaker, and adhere to the quality of being brave in pioneering and innovating.

The above is my opinion on the construction of brand activities with Zhongqing Xuetang Media (Shandong).

Please correct me if there are any mistakes. If you have any other opinions, please communicate and discuss with me!