Public relations etiquette is the code of conduct for people to engage in public relations activities. Because public relations etiquette is a modern etiquette based on industry, we should not only follow the principle of interpersonal communication, but also pay attention to the following principles.

(A) the overall principles of etiquette system

Etiquette is a complete system, covering everything for thousands of years. Therefore, in foreign communication and public relations communication, we must not ignore its integrity, but pay attention to the integrity of information collected, because the gender, age, nationality, state, nationality, religion, belief and occupation of a guest or partner all determine what kind of etiquette reception he adapts to and likes, and a mistake in one link may lead to "100- 1 = 0".

Principle of fairness and reciprocity

It is considered impolite to "reciprocate" and "reciprocate". Everyone wants to be respected, arrogant, indifferent or accommodating in social communication. It should be fair and generous, neither supercilious nor supercilious, active and friendly, warm and gentle.

(3) punctuality and punctuality principle

Punctuality is more important in modern society. No matter what the reason, it is impolite not to be punctual, and you should be modest after you miss the appointment for just reasons.

(d) Respect the principle of custom and the principle of custom taboo.

These useful aphorisms, such as "different winds in ten miles, different customs in eight miles", what songs to sing in what mountains, and "seeing gifts in the door and asking taboos when going out", all illustrate the importance of respecting different customs and taboos in different places. In particular, not knowing foreign taboos and taboos of different nationalities in foreign exchanges may cause unpleasant consequences.

The principle of harmony and moderation

The use of etiquette must be analyzed in detail and handled appropriately according to people, things, time and place.

(6) Principles of diplomatic etiquette and order

(7) The principle of giving priority to women

"Ladies first" is an important symbol of western education level, and it is the embodiment of gentlemanly manner and chivalry. Although men and women are equal, this cannot be ignored when dealing with foreign affairs.

(eight) the principle of difference

Because foreigners are different from our country in history, culture, economy, politics and nationality, not only in language, but also in many aspects of ideology, we must make full psychological and technical preparations.