For a long time, due to the low living standard, domestic residents have little consumption of small household appliances with "kitchen" and "bathroom" as the main service objects. According to statistics, there are only three or four kinds of small household appliances in cities and towns in China, while the statistics in Europe and America are as high as 37 kinds. According to statistics, at least 2.6 million families move into new houses in China every year. With the improvement of people's living standards, the increasing attention to "kitchen" and "bathroom", and the accelerated popularization and upgrading of small household appliances, it will certainly hatch an amazing market driving force, and the market development prospects of small household appliances are very broad. In the next two to three years, China's small household appliances industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.
At present, there are only two kinds of small household appliances for bathroom heating: Yuba and heater. At present, there are 376 enterprises producing yuba in China, and the domestic sales volume of 200/kloc-0 is expected to be 4 million units, 5.5 million units in 2002 and 7 million units in 2003, with sales exceeding 65.438 billion yuan. Among urban families, the ownership rate of Yuba is less than15% (in 2004), and the recognition rate of domestic consumers to Yuba is 82%, so the market space is huge.
Yuba occupies an absolute advantage in bathroom heating equipment, among which Aopu's sales in 2004 was 260 million yuan, ranking first in the market. At present, the manufacturers of Yuba and heater are mostly concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM production, and their independent research and development ability is not strong.
In the Yangtze River valley of our country, most houses have no heating, so bathing in winter has always been a big problem. Although there are yuba and heaters, people expect a simple and effective heating appliance. According to my investigation, people's impression of this product is still good, and the market potential is huge.
Compared with Yuba and heater market, the sales market of this product is at least 50-65.438+0 billion yuan.
We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.
(The above data are from Consumer Daily and China Household Electrical Appliances Association)
Second, our goal.
Our goal is to follow the example in 2006, enter the market and develop agents at or above the prefecture level 10- 15, with sales of more than 2 million, 5 million in 2007 and 20 million in 2008, and the profit rate will remain at 30%-50%.
Third, the use of funds.
Because this product has never been on the market before, the preliminary cost of sample trial production and mold development is relatively large, estimated at10-150,000 yuan;
Various certificates, licenses and trademarks: 50,000 yuan;
Company establishment, related office supplies procurement, personnel recruitment, company website, etc. : 65438+ ten thousand yuan;
Rent, utilities and personnel salary (half a year): 1.5 million yuan;
Exhibition and advertising fee: 654.38+10,000 yuan;
Cost of small batch production (5000 tablets): 200,000-250,000 yuan;
Working capital: 200,000 yuan.
Total: 6,543,800 yuan+0,000 yuan.
Fourth, product cost and profit analysis
In order to save costs and reduce investment risks, early small batch production was mainly outsourced, and production equipment was not purchased for the time being. This product mainly includes: barrel body, cover, heating plate, leakage protector, dry-burning protector, switch, steam regulating plate, base and sealing ring. Among them, the heating plate 7-8 yuan, the leakage protector 12 yuan, the dry-burning protector 1.5 yuan, the switch 0.5 yuan, and the rest are plastic parts at the price of 15 yuan. In addition, the total cost of product packaging, wiring screws and freight is below that of 40 yuan.
The wholesale price is tentatively set in 80 yuan, and each Maori 40 yuan. It is estimated that the investment can be recovered in two years, with a slight profit.
(The above data are the spare parts dealers under investigation, which may float downwards. )
Verb (abbreviation of verb) sales prospect
At present, there is no similar product on the market, and the sales pressure of the product is relatively small. It is suggested to use the ready-made sales network of electrical wholesalers around the country to carry out agent sales. At present, we have contacted a number of businesses and initially reached a sales intention.
Intransitive verb cooperation plan
This patent project is a non-service invention, and the patent right belongs to the individual. The specific mode of cooperation shall be decided by both parties through consultation.
Seven, raw material supply plan
Can be produced outside, no special requirements.
Eight. The future of the project
Because this product is easy to manufacture and the threshold is not high, it is inevitable to be copied. In addition to strengthening anti-counterfeiting efforts, constantly upgrading products is also a necessary means to expand the market. At present, two samples have been developed, and 3-5 new products will be launched next year. With the upgrading of products, we will be able to gain a firm foothold in the market.
Interviewee: Who says I can't | Level 4 | 2006- 1-6 14:39
Model essay can't solve the problem:
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How to draft a business plan
Why draw up a business plan?
When you have chosen the entrepreneurial goal, determined the entrepreneurial motivation, and the conditions such as capital, contacts and market are ready or have accumulated considerable strength, at this time, you must put forward a complete entrepreneurial plan, which is the soul of the whole entrepreneurial process. In this black-and-white plan, all entrepreneurial contents are mainly recorded in detail, including entrepreneurial types, capital planning, stage objectives, financial forecasts, marketing strategies, possible risk assessment, etc.
In some cases, the business plan can not only make entrepreneurs clearly understand their own business content and firm their business goals, but also have the function of persuading others. For example, entrepreneurs can persuade others to join joint ventures or companies through business plans, and even raise business funds.
What should a business plan include?
Entrepreneurial type: including enterprise name, enterprise organization type, project or main product name, etc. This is the most basic content of starting a business.
Capital planning: capital refers to the source of funds for starting a business, which should include the investment ratio between individuals and others, bank loans, etc. This will affect the share and dividend distribution of the whole enterprise. In addition, the distribution ratio of the total amount of funds in the whole business plan should also be clearly recorded. If you want to apply for a loan with a business plan, you should also explain the specific purpose of the loan.
Stage goal: Stage goal refers to the short-term, medium-term and long-term goals after starting a business, mainly to let entrepreneurs know the possibility of their career development and the goals of each stage.
Financial forecast: describe the expected income and expenditure in detail, and even list the expected operating income and expenditure in the first three or five years after the establishment of the enterprise. The main purpose of these estimates is to enable entrepreneurs to calculate profits and know when they can break even.
Marketing strategy: Marketing strategy includes: knowing where the service market or product market is? Where are the sales methods and competitive conditions? The main purpose is to find out the positioning of the target market.
Possible risk assessment: this project refers to the setbacks that entrepreneurs may suffer in the process of starting a business, such as changes in prosperity, too strong competitors, customer loss, etc. These risks may even lead to the failure of entrepreneurs, so possible risk assessment is an essential part of business plan.
Others: including entrepreneurial motivation, register of shareholders, scheduled number of employees, enterprise organization, management system, prospect, etc.
A business plan is like a super-powerful computer, which can help entrepreneurs record a lot of business contents and ideas and help entrepreneurs plan a blueprint for success. If the whole business plan is detailed and clear, it may help entrepreneurs or partners involved in business to better understand and concentrate, which is tantamount to helping entrepreneurs to succeed.