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Business Plan and Operation Analysis of Qiu Lan Music Bar
Qiu Lan Music Bar's business philosophy: elegant music, comfortable environment, from Hong Kong and Taiwan, other parts of Chongqing, places where local high-end people and intellectual beauty haunt. Coming to blue autumn represents the symbol of taste, identity, elegance and high-end.
First, to make a fuss about this business positioning, the most important thing is how to attract intellectual beauty subconsciously or subjectively to come to this blue autumn. Because in Chongqing or anywhere in the country, if you are in the bar industry, if you can make a fuss about beautiful women (especially intellectual beauty), then the probability of success will be very high.
Second, how to implant the unique culture of the enterprise: the business model can be copied, but the unique culture of the enterprise cannot be copied. First of all, where does your product come from, that is, where does your shareholder structure and operation team come from? It gives customers a different feeling. The popular metaphor is that this bottle of red wine is worth the price here. (For example, Manji dessert comes from Hong Kong. Although the price and weight are not enough, customers will feel that it is so expensive because it comes from a famous brand in Hong Kong.
Third, be a tasteful music bar: your investors and operation team are very important, which will give many people the illusion that shareholders and operations are from Hong Kong and give people a different feeling from Lenovo. Including the further development of chain operation in the future, brands from Hong Kong will certainly promote the development and cultivation of brands. Assumption: If the shareholder structure and operation team are founded by foreigners or locals, their influence and communication power will be relatively low, which will greatly hinder the future chain development and joining. You should not only highlight the music and environment, but also highlight your service. The service concept from Hong Kong has always been recognized by many people as professional, dedicated and responsible.
4. After finding a suitable Hong Kong-funded operation team to participate in the management, register a joint venture brand enterprise to prepare for the future chain development, including website recommendation, construction, trademark registration and other related brand operations, which are all critical, so the name must be easy to understand and remember, and Qiu Lan is only a tentative name.
The marketing plan of Qiu Lan Music Bar's target customers.
For some target consumers, can I meet my needs in this place and meet the people I want to meet? What kind of people will come here?
1. For intellectual beauties, what attracts them here is local investors.
And the operators are all from Hong Kong. I also heard that there are some successful Hong Kong investors, successful people from other places who come to Chongqing to develop, and local high-end people. There are irregular high-end bachelor parties here, and the music and environmental services here are first-class. Since we are going out to play, we should visit this place. Maybe we can meet some high-end friends in business here. Whether subconsciously or subjectively, let them have this idea. Cultivate these people into Qiu Lan fans.
2. For real high-end people and pseudo-high-end: First of all, the age of these people (men) should be
Over 35 years old, with certain social experience and spending power. What they pursue is an ideological or visual ambiguity, because this ambiguity will completely relax them, and even the concentration of hormones will increase in blue autumn. In this way, whether visually or mentally, you will get great satisfaction. The so-called psychological ambiguity. Most people don't like noisy places, like comfortable and quiet places, have a little background music, don't like savage girls, like intellectual girls, and like girls with texture; This is the key to attracting these people. We must let this group of high-end people know through various channels that these girls often appear in this jazz bar. This place not only has elegant music and elegant environment, but also has ulterior motives.
3. For a special group that is at a special stage and has a certain spending power: this place.
Can I relax and get short-term comfort? The so-called special stage here refers to the time when a person is frustrated. The so-called special groups with certain spending power, we hope those women with senior gold collars or disgruntled women and high-quality single men and women, as well as those who are in the stage of emotional confusion. Because if these people are well marketed, there will be viral spread. Viral communication uses the principle of user word-of-mouth communication and can spread as quickly as a virus. Because this kind of communication is spontaneous between users, it is almost free. The motivation of these people is our theme, music, word of mouth, environment and transportation.
B: other marketing creative selling points:
1. Flowers in Qiu Lan Music Bar: In Qiu Lan Music Bar, flowers can be seen everywhere every day, especially in private rooms.
2. Bathroom of Qiu Lan Music Bar: You can know what kind of enterprise this enterprise is by looking at the bathroom of a company, so you should pay special attention to the bathroom in Qiu Lan. Besides being clean and fragrant, how can we make people forget it? Because this may be the best place to strike up a conversation, and I may meet my dream lover and potential affair here. Make a cartoon on the sink that says, can I know you because of fate? 》
3. Blue Autumn Music Bar VIP Room: Its characteristic is that it will show your identity and taste. In the fragrant VIP room, if you want to be private, you can be private. If you want to show it, you can drink red wine, smoke cigars and look at the beautiful women outside the window. (Glass windows can directly look out and in)
4. The outfield features of Blue Autumn Music Bar: high-grade seafood barbecue and dark beer from Germany. This is definitely a place to show.
5, Blue Autumn Music Bar irregular single high-end small gathering: This kind of gathering should have a certain degree of privacy and high-end, and take the form of signing up for ticket sales. Both men and women need to buy tickets, and members with VIP diamond cards can get tickets for free. Everything is the same.
6. Qiu Lan Music Bar VIP card sales: (1) 1000 yuan to buy a silver card, 75% discount; (2) Buy a gold card of 3,000 yuan, with a 77% discount; (3) 8,000 yuan to buy a platinum card, with 20,000 yuan. (4) If you buy a diamond card for 50,000 yuan, you will get 25,000 yuan, about 6.6 fold.
7. The official Weibo and website of Blue Autumn Music Bar: Promote the concept of jazz bar and cultivate some loyal fans through the official Weibo and website.
8. Positioning of Blue Autumn Music Bar: theme violin on Monday and Tuesday, saxophone on Wednesday and Thursday, jazz bands and singers singing on Friday and Saturday, high-end parties and irregular dance performances on Sunday.
9. Occasionally invite some Hong Kong, Taiwan and mainland stars who meet the positioning of Qiu Lan Music Bar to perform, and try to receive some high-end people who come to Chongqing.
10. Maintain good cooperation with the news media.
Selected model of bar business plan
First, scientific feasibility analysis.
1, fully understand the difficulties and unfavorable factors of staggered entrepreneurship, and make self-analysis before preparation. See if you and your partner are proficient in this business. If not, be sure to ask a professional to take charge of your bar. In the future, you can gradually get familiar with it in your daily operation and manage it yourself.
2. Through the collection, investigation and prediction of market information, a more accurate and scientific comprehensive market analysis is obtained. Before preparation, we must investigate and analyze the comprehensive market including market prospects, purchase channels and other factors.
3. Analyze your peers, that is, competitors, and know yourself and yourself. Absorb and learn from the strengths and advantages of others, and create your own characteristics on this basis.
4. Positioning analysis of bar. Including the management direction of the bar, the target consumer groups, the price of drinks and so on. Be sure to locate accurately, which is also the most important and crucial point.
Second, choose the right bar address.
When you decide to open a bar and make a scientific analysis, the next question is the location.
1, bar concentration, that is, the so-called bar street, and nearby areas. Because of the advantages and atmosphere of the group, this is the most prosperous aspect of the bar, with a large number of customers and a large throughput of drinks. However, this kind of aspect has a weakness of too strong competition, so small bars must have distinctive management and personalized products in this case. In this way, we can gain a foothold in the forest-like large-scale cluster and borrow favorable east wind.
2. In areas with high cultural level and relatively concentrated residents, you can run several popular bars and other leisure places, and the consumption is not easy to be too high.
3. Close to hotels that frequently travel and do business. The manpower source is stable, which is convenient for hotel guests to choose.
4. High-end residential areas and sections leading to commercial areas. Such lots are ideal, and whenever night falls, these areas will show infinite vitality.
5. It is best to concentrate the foreign affairs agencies near the embassy. This kind of area is the best place to open a bar, because it is often the best place for foreigners to entertain friends.
Third, the decoration and configuration of the bar
With the correct location, the next step is decoration and equipment configuration.
1. The decoration of the bar is different in appearance, internal structure and decoration due to the size and function of the service. In short, we must reflect our own style and unique emotional appeal.
2. The wine must be properly configured, with complete varieties, wine glasses and bartending equipment, complete background or main sound system, and can effectively play music according to the bar style, business theme and time period.
Four, bar staff and work arrangements
1. In addition to the decisive factors such as scale and area, the staff on duty should also be reasonably deployed according to the working room and business situation of the bar, and according to the customer situation and workload of the bar.
2, according to the daily workload and busy effectively arrange personnel on duty. You can take the rotation system, cancel the rest during busy periods such as holidays, make up the rest when the business is idle, and have overtime pay for overtime. Remember not to leave people idle.
Five, the nine principles of bar service
Service is also the primary factor that determines the quality of bar operation. Bar waiters and bartenders must do the following in the service process:
1, smile. When the guests arrived, they greeted each other with smiles and welcomed them into the bar with beautiful gestures. Regular customers can call them by their first names, and they have big brothers and bosses, which makes them feel kind.
2. Take the initiative to leave. After serving drinks to customers and asking if there are other needs, you should leave the vicinity of the guests immediately, so as not to make them mistakenly think that you are eavesdropping on their conversation. Don't interrupt unless the guest speaks to you directly.
3. Ladies first. Pay attention to the principle of ladies first, but don't ignore other guests and even cause misunderstanding.
4. The guest is always right. Treat guests' comments and complaints about the bar seriously and politely.
5. Answer softly. When answering guests' questions, you should avoid talking loudly, keep the appropriate volume and be natural and amiable.
6. Make guests feel at ease and comfortable. Pouring and mixing wine should be carried out within the sight of the guests as much as possible, so that the guests can experience the service skills and feel at ease about the hygiene and quantity of the drinks.
7. Remember the brand. Keep in mind the brands, prices and other characteristics of all drinks in the bar, and try to remember the brands and preferences that regular customers like.
8. Be careful what you say. When guests begin to talk, they should avoid talking about politics, religion, beliefs and other divisive topics, and never talk about the right and wrong of others.
9. Don't make customers feel impatient. Don't be impatient with the guest's words, expressions and actions.
5000-word college students' business plan 2 enterprise profile
Main business scope: coffee: blue mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil, etc. Coffee is our specialty, and it's all freshly ground and cooked. )
Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, various beers, etc.
Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc.
Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.
Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.
Enterprise type: service
Personal information of business plan author
Market assessment
Target customer description: college students and teachers. Business people in the business building.
Market capacity or estimated market share of the enterprise: 1%
The main advantages of competitors: large number of products, long development history and abundant funds, which are recognized by many guests.
The main disadvantage of competitors: the product model is fixed and inflexible.
The main advantage of this enterprise over its competitors: we can adopt different business models in the early stage of development and choose the most suitable one.
The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.
Marketing plan:
Product: same
Price:
espresso
ordinary
middle
big
Caramel Macchiato
24
27
30
Coffee latte
19
22
25
Cappuccino coffee
19
22
25
Mocha coffee
22
25
28
Café Americano
15
18
20
Qin Liang series
Iced Caffè Latte
19
22
25
Iced mocha coffee
22
25
28
Iced American coffee
15
18
20
Coffee frappuccino
2 1
24
Mocha Frappuccino
23
26
Concentrated frappuccino
25
28
Caramel coffee frappuccino
24
27
Mango tea frappuccino
2 1
24
Vanilla Frappuccino
2 1
24
Chocolate frappuccino
2 1
24
breakfast
Muffins (chocolate, blueberry, vanilla, cranberry) 7-8 yuan
Danish Bread 5-8 yuan
lunch
Vegetable Pie 8 yuan
French sandwich (tuna, smoked chicken) 15 yuan
Sandwiches (tuna, potatoes, Caesar) 10- 12 yuan.
Salad (potato, tuna, Caesar) 15- 19 yuan.
Box lunch (barbecued pork, beef with black pepper) 19 yuan
Afternoon Tea time
Cheese sticks and bread sticks, 6 yuan.
Cookie 6-8 yuan
Tiramisu 10 yuan
Fruit Cup 6 yuan
Vienna Black Forest Cake 8 yuan
Cheesecake 10 yuan
Blueberry Cheesecake 12 yuan
3. Promotion method: ① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if consumers are with others and waiters can address him or her as Mr. or Ms. * in public, they will feel very respected.
(2) Personalized service: put some publicity materials on the table, including knowledge and stories about coffee. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. It can also participate in the coffee making process.
Location:
(1) Location details:
Location area (square meters) Rent or construction cost (2) The main reason for choosing this address:
(3) Sales method: end consumers
(4) The reason for choosing this sales method: the service industry is not suitable for wholesale and retail.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as a partnership.
Name of proposed enterprise:
Enterprise employees:
Number of posts: monthly salary manager 13500 barista 12000 west point chef 12000 business license and permit to be obtained by the enterprise: type estimated cost (yuan) business license 700 tax registration certificate 100 health permit 280 legal liability (insurance, employee salary, tax payment) type.
Intransitive verb fixed assets
1, tools and equipment: the kitchen is oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.
Bar: refrigerator, sink, ice maker, cake cabinet (optional), coffee machine, etc. . . .
2. Summary of fixed assets and depreciation:
Seven. Other operating expenses (excluding depreciation expenses and loan information)
Project cost (RMB) Remarks: Total rent, marketing expenses, maintenance fees, registration fees, etc.
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