00 1 03708 outline of modern history of China 2 required written test.
002 03709 Introduction to the Basic Principles of Marxism 4 Required Written Test
003 000 15 English (2) 14 required written test.
004 00034 Introduction to Sociology 6 Compulsory Written Test
005 00037 Aesthetics 6 Compulsory Written Test
006 00 107 modern management 6 compulsory written test
007 00639 Radio and Television Advertisement 6 Required Written Test
008 00640 Print Advertising Design 6 Required Written Test
009 0064 1 Chinese and foreign advertising history 6 must take the written test.
0 100642 introduction to communication 6 mandatory written test
0 1 1 06999 graduation thesis should take the practical test regardless of the number of credits.
10 1 00040 introduction to law 6 optional written test
102 00244 Introduction to Economic Law 6 Selected written test
103 0032 1 Introduction to China Culture 5 Selected written test
104 00530 China modern literature works choose 6 written tests.
105 00662 news management 4 elective written test
20 1 00634 advertising planning 6 plus written test
202 00635 Advertising Regulations and Management 4 Take the written test.
203 00850 advertising design foundation 6 plus written test
204 00853 Advertising (2) 4 plug-in written test
23 1 00054 management principle 6 plus written test
Curriculum: compulsory course 1 1 course 62 credits, elective course 27 credits and additional course 26 credits.
Description:
Choose two courses from 1. 10 1 to 105, with no less than 10 credits.
2. Graduates majoring in advertising can directly apply for this major; College graduates from other majors need to take extra exams when applying for this major.
Courses 20 1 to 204, those who have obtained the examination results of the same course may apply for exemption.
3. Candidates who do not take English (II) must take three or more courses, with no less than 14 credits.
4. Candidates from Hong Kong and Macao may not take 00 1 and 002 courses, but they must take 23 1 courses.
5. After all the undergraduate exams of this major are qualified, comprehensive homework must be done. The requirements are as follows: ① independently complete part of the planning practice of an advertising case, or preside over a market survey and submit a report; (2) independently complete the design and creation task of an advertising work, and submit the work (arranged by the examiner school according to the examination requirements of practical courses).
6? This major only accepts junior college (or above) graduates of national education sequence to apply for graduation.