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Marketing course content
The contents of the marketing course are as follows:

First, the first semester of freshman is a compulsory course.

College English Reading, Writing and Translation I. College English Listening and Speaking I. Advanced Mathematics I. Management, Computer Application Foundation, Ideological and Moral Cultivation and Legal Foundation, Physical Education I. Military Training.

Second, next semester, compulsory+elective

Required courses: Visual Basic Programming, College English Reading and Writing Translation, College English Listening and Speaking, Advanced Mathematics, Introduction to the Basic Principles of Marxism, Marketing, Physical Education II, Microeconomics, Outline of Modern and Contemporary History of China.

Third, the sophomore last semester, compulsory+elective

College English reading and writing translation, college English listening and speaking, probability theory and mathematical statistics, macroeconomics, sports III. Consumer behavior, history of international relations, professional practice (market research direction), business communication.

Fourth, the second semester of sophomore year, compulsory+elective

Financial management, college English reading and writing translation, college English listening and speaking, e-commerce theory and application, accounting, physical education III, statistics, linear algebra, selected management works, sales etiquette, and applied writing.

5. Last semester of junior year, compulsory+elective.

Economic law, sales management, marketing planning, selected reading of marketing professional literature, professional practice (market research direction), public relations, management information system, computer network application, retail marketing, business English.

Sixth, the third semester, compulsory+elective

Market research, service marketing, application of management statistics software, advertising, human resource management, web design, capital operation.