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Fuzhou Airlines' Fuhang Culture
Fuhang logo design concept

The word "Fu" is composed of dragon and phoenix figures, which means "Dragon and Phoenix are auspicious", and embodies the cultural characteristics of Fuzhou Fu and the aviation cultural characteristics of "Happiness" and "Peace is Happiness", the core value appeal of Fuhang brand.

The combination of dragon and phoenix is natural, harmonious, exquisite, elegant, warm and peaceful, which symbolizes the beautiful experience of Fuhang's safe and comfortable air journey. A lucky cloud is integrated into the logo, which means that sailing is safe, auspicious and safe.

The word "Fu" is integrated with the circle, symbolizing "good luck and good luck". Yu Fuhang and the passengers have deep feelings and happy affinity.

Designer: Huang Wei, Institute of Design Art, Shenzhen Graduate School of Tsinghua University.

The Painting Implication of Fuhang Aircraft

A few white thin lines on the fuselage are like the "thread surface" that Fuzhou people want to eat when they go out for good luck, and the "safety buckle" on the tail wing is like a "duck egg", which together constitute the meaning of "peace". In addition, in Fuzhou dialect, duck eggs are homophonic with "pressing waves", which means smooth sailing and expresses the blessing of Fuhang to all passengers.

Fuzhou has outstanding flavor.

Fuhang takes the pinyin "Fu" of the word "Fu" as the flight code and "FZA" as the three-character code. Generally speaking, airline codes are randomly assigned by IATA and generally have no connotation. FUzhou Airlines broke through the convention and adopted the pinyin Fu with the word "Fu", which is not only easy to identify and remember, but also meaningful. It is the first time in China to name a flight code after a city.

The Chinese radio call sign of Fuzhou Airlines is "Yongquan" and the English radio call sign is "STRAITAIR" (meaning Channel Airlines). When civil aviation air traffic control departments call Fuzhou aviation pilots, they will call Yongquan for communication. This call sign refers to the well-known story of Yongquan Temple in Gushan, Fuzhou. In addition, the e-ticket number of Fuzhou Airlines starts with "666", which also highlights the "Fu" culture of Fuzhou.