How about opening a brand-name shoe store on the edge of the university town?
You can also open a shoe store with a broken yard. The most important thing is to look at the price of your shoes and what brand you make.
Now students buy brands and cheap ones. The quality is second to none.
It's ok to make a copy, depending on what you do. The most important thing is to know the purchase channel and your consumption level there, and avoid blind investment.