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To be a century-old enterprise, Chen Ho should not only establish values and people, but also set an example for itself and learn for life.

Who is Chen Ho's role model?

One is Fan Guofang, the founder of the green industry Yuan, who dominates the global pesticide industry from setting up stalls to selling pesticides.

The other is Du, the founder of Banu Hot Pot, who started from a small hot pot restaurant and now dominates the catering industry in the Central Plains.

From them, we see the spirit of concentration and death.

Chen Ho will always practice the power of example, never flattering or beating himself.

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"Fandu" is Chen Ho's eternal role model.

? The power of example is infinite.

A country without an example will not last long in history.

Knowing this, China has never lacked role models in history, but few can stand for thousands of years.

As far as being a man is concerned, Confucius is a man. In terms of doing things, Duke Zhou counts as one, although it is still controversial.

At present, there are two examples for our company to learn from: one is Fan Guofang, who sells pesticides; One is Du who runs a hot pot restaurant! They are all from Henan.

In the future, with the continuation of history, we may have more and more role models, but these two role models, Fan and Du, will be our eternal role models. Like Lei Feng, it is never out of date and is always worth learning.

Why do you want to learn from Fan and Du, and why do you want to imitate Fan and Du forever?

It is because the spirit of life and the way of doing things of these two people are what the company lacks most and what we admire most. It's really not good to study for a few lifetimes.

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First, defeat the top 500 farmers in Henan.

Fan Guofang, born in 1955, is an out-and-out farmer in Fugou, Henan Province.

/kloc-after graduating from high school at the age of 0/8, he began to work in agriculture. From being a farmer, to being an agronomist on a farm, to selling pesticides in the sea, he never left the word "agriculture" in his life.

1989, Fan Guofang and two people exchanged 20,000 yuan, set up a spring bed in the county, and started to set up a stall to sell pesticides. Open a pesticide supermarket in three years.

1997, through his hands, in Fugou County, he sold 1 100 million yuan of pesticides and became the invisible champion of Henan pesticide industry.

In 2000, Lao Fan came to Zhengzhou to develop and engage in wholesale. In 2009, I went to Shanghai and bought a modern pesticide plant for research and development. 20 14 launched Yunleshou pesticide brand, which was produced and sold by itself.

20 14, Lao Fan's sales income is 6 million; 201530 million; 2016,250 million yuan; 201770 million yuan; 20183 billion yuan; 20 19 years, with a target of 8 billion yuan.

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Selling 3 billion yuan a year, leaving the real estate companies behind, and the top 1000 companies in the country can't get in; Aside from the liquor industry, the top 30 in China can't get in; But Lao Fan sells pesticides.

What is the highest sales record of Syngenta, DuPont, BASF and Dow, the world's top 500 enterprises, in China? 400 million yuan.

In the past 2065438+2008, Lao Fan's efforts were 7.5 times that of the top 500 pesticide enterprises in the world. Do you think he looks like "Huawei in pesticide industry"?

Lao Fan is Ren in the pesticide field, but he is more low-key than Ren, because you can't find the report about this man who is called "the godfather of pesticide field in China" on the Internet.

Not only did he refuse to be interviewed by all the media in China, but he also refused to visit all his colleagues in China. The only thing that can be accommodating is the visit of global bosses from multinational companies such as Syngenta and BASF, and he came forward to receive them.

The rest of the time, he kept a low profile like dirt.

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Lao Fan's company name is Green Industry Yuan, which means the first place in green agriculture, but the scale is not large. In 20 18, when I visited in the name of my classmates, there were only more than 800 people in the company.

Pesticides are not fast-moving products, and unlike the white wine we make, a person can drink one bottle a day, 365 days a year.

Yunleshou is a pesticide that can increase grain yield, and crops can only be harvested once a season. A pack of tens of dollars can play several acres of land.

Then how did their 800 people sell 3 billion last year?

Meeting! Go to the fields and have a farmer's on-the-spot meeting. On-site comparison of the differences between crops harvested with rhyme and those harvested without rhyme-on-site harvesting, on-site weighing and on-site interpretation.

The farmer's uncle is the most diligent, which is written in the book. The truth is that farmers who farm land are not only lazy but also not serious.

They don't even measure the output of their own crops, let alone watch the harvest of their neighbors and relatives in hot weather and poisonous sun.

What should we do? The wisdom of the old farmer came out: send eggs, one person gives a catty; Invite relatives and friends to come, and each person will give two Jin.

In the simple philosophy of farmers, money is not necessarily good, but eggs must be more expensive.

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How many times a year does 800 people from Luyeyuan Company hold such on-site production testing meetings?

400,000!

When I heard this number, I didn't believe it. I didn't believe it until Lao Fan called up the daily meeting data in the computer.

Laofan Company does not assess the sales volume, but only the number of meetings: who, where, when, how many people were convened for the meeting, and how many eggs were used, which are counted every day, every hour and every moment.

The average person in Luyeyuan Company holds 500 meetings a year.

In the words of Lao Fan, success is not because there are too few methods, but because there are too many methods.

Lao Fan insists on one method, a meeting! The second method is not only unnecessary, but employees should not even think about it.

Lao Fan's employees, exposed to the wind and the sun, are more like farmers than farmers, and they speak with more confidence than the village head.

Farmers all over China regard them as agricultural technical instructors sent by the Ministry of Agriculture of China.

Because only national technicians can endure hardships and integrate into the masses.

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The presidents of the world's top 500 enterprises visited the green industry, and they were not only amazed, but also amazed because they could not learn at all.

Employees of Syngenta and DuPont were bombarded by farmers as soon as they had a meeting: "We can't understand the Mandarin you speak; We can't remember your technical words, city people, go down! "

Compared with pesticides, it is much less difficult for us to find someone to eat and drink and listen to our explanation when we have opportunities and occasions.

What if the operation team of Chen Ho Khun Sa Moutai can have a meeting like Lao Fan's team?

Why can't our performance compare with the green industry? It is because there are no meetings, too few meetings, or even no meetings.

Is there a better way to know soy sauce wine than tasting it? Is there a better "fish knife" than a meeting to improve performance?

So we learn from the old model, that is, we have to hold meetings without discussion, and we also hold hundreds of thousands or even millions of meetings a year.

Look at the world at that time, it must be the world of sauce and wine;

Look at the rivers and lakes at that time, it must be the rivers and lakes of Chen Ho!

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Second, Du, who keeps Haidilao awake?

Du and I both came to Zhengzhou from Anyang to make a living and work hard. We have known each other for a long time and invited Lao Du to give us a lesson, but we never had a chance to learn from him.

20 18 165438 One day in October, after knowing Lao Du 10, I went to the headquarters of Banu on Shangcheng Road to learn from him.

When I arrived, I realized that I was ashamed of being late.

Started in 2003, and entered Banu in Zhengzhou in 2007, a late bloomer!

In 20 18, there were 58 direct sales stores in Banu, with sales of1500 million yuan, firmly occupying the first place in Henan catering industry.

It's not a cow, it's a cow's. Where the Banu is open, the pressure of Haidilao is there!

Cosmologists can't learn to fish in the sea, but they are afraid of a native Henan hot pot-Banu. Why?

Lao Du!

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Lao Du is too simple. Like Lao Fan, Lao Du is too low-key.

Lao Du said that he had no life, but Banu had life.

Lao Du's speech, work and everything revolve around Banu.

Banu needs Lao Du to do whatever he wants. Banu forbade Lao Du to do anything, but Lao Du did nothing!

Really live to the realm of no self, so I call Lao Du "King Kong". He has no desire, and Banu has great desires and demands.

Why can't the world's number one hot pot brand be a little slave?

The core is because of Lao Du, and the appearance is because of Banu's "Twelve Protectors".

The so-called "twelve protectors" means that Banu has twelve kinds of ingredients with the best quality and taste in the world, and the price is not expensive.

Banu overwhelmed the ultimate service of Haidilao with the ultimate products.

When people go to a restaurant, the first need is to eat, and the second need is to refresh themselves.

The first principle triumphs over the second principle, what's more, Banu's service is no worse than that of Haidilao.

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Lao Du, these twelve ingredients are the first in the world? Shit, focus!

Lao Du founded the Banu brand in 2003. He thinks about hot pot, hot pot or hot pot every day, and never considers the second thing.

Take Ximeng mutton as an example. As we all know, mutton made in China is the best in Ximeng. However, from 20 12, some herders began to herd sheep. Ximeng mutton, which never stinks, began to stink.

What do we do? Every August, Lao Du goes to Ximeng by himself, picking sheep one by one, and all the sheep that eat feed are rejected, so he can buy enough for a whole year at a time.

58 stores in Banu need a lot of mutton, and Lao Du will choose mutton with a value of 1 100 million yuan at one time in Ximeng. Frozen in the cold storage, it can be used all year round.

And pepper. Banu only uses Zanthoxylum bungeanum produced in Maoxian, Sichuan, and grows at an altitude of 1, 200 meters to 1, 400 meters. At the same time, assign special personnel to select and transport.

Even this old Du still feels that he is not focused enough.

"I haven't been to college, and my learning ability is weak. In order to improve my ability, I only read a book, listen to a class and communicate with an expert every two years. " Lao Du said.

20 16 and 20 17, Lao du devoted himself to brand research. After two years of research, he completed his unique brand knowledge structure.

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20 18, 20 19, Lao du devoted himself to organizational construction. "Now I have more than 5,000 employees, and I don't fully understand the replication and management of the organization. How dare I expand the number of employees to more than 10 thousand? How can I open a new store without employees? "

Ask a super manager to manage the products, and ask a super human resource management organization, okay? Lao Du said it was absolutely impossible: "Even the best people can't figure out what the boss can't figure out."

"When the boss has no shortcuts, he will die and make himself an expert in all aspects." Lao Du said.

With such a King Kong-like Lao Du around, if I were Zhang Yong from Haidilao, I would be so nervous!

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Third, practice the power of example, never flatter and die on yourself forever.

After pondering the spirit and practice of Lao Fan and Lao Du, I found that the road to success in the world is actually very simple-that is, stick to yourself and never take shortcuts!

The so-called integration of resources, the use of dividends, and the sword going sideways are all chicken thief mentality and wishful thinking.

You want to integrate other people's resources, in fact, others have long wanted to integrate your capital. The snipe and the clam struggle, and the fisherman falls behind. Who will be integrated in the end? Who doesn't know?

It's easier said than done. When the whole world thinks this is a bonus, which one is not a big trap?

Time and again, the stock market crash is a vivid example. People who want to enjoy dividends after time are poor leeks.

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The success of the sword going sideways is based on deep internal forces. You only see Huang's "Excalibur" elegant and natural and unrestrained, which is based on his profound internal skills, otherwise Ouyang Feng would have slapped him to death.

Lao Fan beat Syngenta, didn't get a bonus, but beat himself, held a meeting, held a meeting, and then held a meeting;

Lao Du kept Haidilao awake and didn't borrow bonus skillfully. Instead, he killed himself and made Twelve Products absolutely "lonely for failure".

We regard Fan and Du as role models for life, that is, we always warn all employees in China not to take bonuses, never take shortcuts, never say goodbye to chicken thieves, and never knock themselves to death.

"Life is painful, how can we not feel pain? As long as you work hard, life will not be bitter. "

Let's end with Lao Fan's philosophical words. Everyone should set an example for his own death!