The second time point: 8 am, which is the highest point of advertising exposure in the morning.

The third time point: noon 12:00, which is the highest point of advertising exposure at noon.

The fourth time point: 22:00 pm, which is the highest point of advertising exposure throughout the day.

(1) 1: 00-5: 00 is the low point of all-day advertising exposure. At this time, the user is sleeping, which affects the reading volume of articles on the official WeChat account and further affects the advertisement exposure, with the lowest exposure at 4 am;

(2) Advertising exposure gradually increased from 6: 00 to 8: 00, and gradually decreased from 8: 00 to-1 1: 00, in which 8: 00 am was the highest point of advertising exposure, which was the peak period. Users can read the articles of the official WeChat account in their spare time such as taking the subway or taking the bus.

(3) 12:00 is the peak of advertising exposure at noon, and users can use the lunch time to open WeChat to read articles on WeChat official accounts;

(4) The advertising exposure decreased from 12: 00 to 15: 00, indicating that everyone started to work after dinner;

(5) Advertising exposure gradually increased from 16: 00 to 22: 00, and reached the peak of all-day exposure at 22:00, in which the advertising exposure at 2 1:00 was close to 22:00, so 9- 10 was the best time for mass sending. During 2 1:00-22:00, most users can choose to lie in bed and use their leisure time before going to bed to read articles on official WeChat accounts.

(6) 19:00-23:00 The advertising exposure in any time period is higher than that in any time period before 19:00. To some extent, it can be seen that more users are still used to reading articles on official WeChat accounts at night.