Marketing refers to the process in which individuals or collectives get what they need by trading their own products or values, so as to achieve win-win or win-win results. It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.
Apply for qualification
1. Training Ability Objectives According to the spirit of the Notice on Carrying out the National Qualification Examination for Marketing Directors, Marketing Managers and Assistant Marketing Managers issued by the Examination Center of the Ministry of Education, China Market Institute *2005*4, through the training and assessment formulated according to the national standards and marketing qualification system, strengthens the planning, establishment, operation and implementation of the marketing management system of enterprises and institutions.
2. Strategic partners: Modern Marketing Research Center of Shanghai University of Finance and Economics, Marketing Research Institute of National Strategic Research Center of Shanghai Jiaotong University, kotler Consulting Group, China Marketing Directors Association, etc.
3. Training Target Marketing Director: Senior marketing manager of enterprises and institutions, college degree or above, with relevant work for five to seven years or above, or with China marketing manager qualification certificate for more than three years. Marketing Manager: Middle-level marketing manager of enterprises and institutions, with college degree or above, with more than three years of relevant work, or with the qualification certificate of China Marketing Manager Assistant for more than one year.
4. Examination Method National Unified Examination China Marketing Director: Open-book written examination+case report review and defense China Marketing Manager: Closed-book written examination+case report review and defense.
Step 5 issue certificates
Students who pass the national unified examination will receive the qualification certificate and nameplate of China Marketing Director/China Marketing Manager, which is the only national certification jointly issued by the Examination Center of the Ministry of Education and the China Marketing Society.
6. The marketing of courses, class hours and special teaching materials should be carried out under the supervision of market research, marketing innovation and change management, logistics and supply chain management, integration of marketing strategy and information technology, business negotiation skills and communication training, establishment and leadership of efficient marketing team, consumer behavior, international marketing, marketing strategy, marketing channel management, service marketing and operation, brand management and communication, cross talk before exams and case report guidance. Market research, marketing innovation and change management, business negotiation skills and communication training, establishing and leading an efficient marketing team, marketing channel management, service marketing and operation, brand management and communication, cross talk and case report before the exam to guide the designated teaching materials for the China Marketing Director Qualification Examination and the China Marketing Manager Qualification Examination.
7. Registration materials, two copies of academic degree certificate and two copies of ID card; I have 5 2-inch color photos and 3 1 inch color photos; Relevant certification materials, etc.
Declaration conditions
Junior salesman (meeting one of the following conditions):
1, engaged in sales promotion 1 year or more.
2, after the primary formal training of this occupation and graduation.
Intermediate salesman (with one of the following conditions):
1. After obtaining the professional qualification certificate of junior salesman, he has been engaged in sales promotion for more than 2 years and has received formal training at the intermediate level of this occupation.
2, after obtaining the professional qualification certificate of junior salesman, engaged in sales promotion for more than 3 years.
3. Graduated from secondary vocational school majoring in marketing (including economic management) and engaged in sales promotion 1 year or above.
4. College degree or above in marketing (including economic management).
5, engaged in sales promotion work for more than 5 years and the vocational intermediate formal training.
Senior salesman (meeting one of the following conditions):
1, engaged in sales promotion for more than 2 years after obtaining the professional qualification certificate of intermediate salesman.
2, college marketing (including economic management) professional engaged in sales work for more than 2 years after graduation.
3. After graduating from undergraduate marketing major (including economic management major), engaged in sales promotion work 1 year or more.
4. Engaged in sales promotion for more than 8 years, and received advanced formal training in this occupation.
Marketing Department (meeting one of the following conditions):
1. After obtaining the senior professional qualification certificate of salesman, he has worked continuously in this profession for more than 3 years, and has been trained by the marketing department to reach the required standard hours, and has obtained the certificate of completion.
2. Graduated from a junior college majoring in marketing (including economic management), having worked continuously in this major for more than 4 years, having received formal training of standard hours prescribed by marketing teachers, and having obtained a certificate of completion.
3. Graduated from undergraduate marketing major (including economic management major), worked continuously in this major for more than 3 years, received formal training of standard hours stipulated by the marketing department, and obtained the certificate of completion.
4. Graduated from junior college or related major, worked continuously in this major for more than 5 years, received formal training in the standard hours stipulated by the salesman, and obtained the certificate of completion.
5. Graduated from a university or related major, worked continuously in this major for more than 4 years, reached the required standard hours after formal training by marketing teachers, and obtained a certificate of completion.
6. 1 year graduate student with MBA, marketing (including economic management) or related professional work experience.
7. Having been engaged in this occupation for more than 65,438+00 years continuously, having received formal training of standard hours stipulated by the marketing department, and having obtained a certificate of completion.
Senior marketing personnel (one of the following conditions):
1. After obtaining the professional qualification certificate of the professional marketer, he has been engaged in the professional work for more than 3 years continuously, and has reached the required standard hours after being trained by the professional senior marketer, and obtained the certificate of completion.
2. Have obtained a college degree or above in this major, have been engaged in this profession for more than 7 years continuously, have reached the required standard hours after the training of this professional salesman, and have obtained a certificate of completion.
3. Obtain a bachelor's degree or above in this major, have been engaged in this occupation for more than 6 years continuously, have reached the required standard hours after formal training by the Marketing Department, and have obtained a certificate of completion.
4. Obtain a college degree or above in related major, have been engaged in this profession for more than 8 years continuously, have reached the required standard hours after the training of this professional salesman, and have obtained a certificate of completion.
5. Have obtained a bachelor's degree or above in relevant major, have been engaged in this profession for more than 7 years continuously, have reached the required standard hours after the training of this professional salesman, and have obtained a certificate of completion.
6. Obtain a master's degree certificate in this major and have been engaged in this occupation for more than 3 years.
grade
Marketing director:
(1) The general manager, deputy general manager, marketing director, marketing director, regional manager, branch manager, marketing manager and other senior management personnel of the enterprise;
(2) Having obtained the business qualification certificate of China Marketing Manager for more than 3 years;
(3) MBA, economics, and business management graduate students with more than 3 years of work experience;
(4) The undergraduate has been engaged in relevant work for more than 5 years;
(5) graduated from a college and engaged in related work for more than 7 years.
Marketing manager:
(1) studying MBA, economics, business administration;
(2) Bachelor degree, engaged in related work 1 year or more;
(3) graduated from college and engaged in related work for more than 3 years;
(4) graduated from secondary school or high school and engaged in related work for more than 5 years.