China Renmin University, Tianjin University of Finance and Economics, Nanjing University, Peking University, Sichuan University and so on. Marketing is an undergraduate major in colleges and universities, which belongs to the business administration major. The basic study period is four years, with a bachelor's degree in management. It is an interdisciplinary major based on economics, management and modern information technology.

Starting from meeting the needs of customers, this major explores how enterprises can meet the market demand and seek market rules such as business methods and business model innovation.

Cultivate application-oriented and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have the ability of innovative and entrepreneurial thinking and comprehensive application of relevant knowledge to discover, analyze and solve practical marketing problems.

Some institutions introduced:

1. The Marketing Department of Tianjin University of Finance and Economics has authorized doctoral and master's programs in industrial economics and regional economics, and can also recruit graduate students majoring in business management (marketing direction). It has three undergraduate majors: marketing, logistics management and advertising.

The marketing department has four teaching and research departments, namely, marketing, logistics management, advertising, industry and regional economy. It also has a comprehensive laboratory, logistics simulation and management experiment center, commodity and environment research institute and market research institute.

2. China Renmin University, referred to as "National People's Congress" for short, is a university directly under the Ministry of Education of People's Republic of China (PRC), which is jointly built by the Ministry of Education and Beijing, and ranks among the first batch of "Double First Class" (Class A), "Project 2 1 1" and "Project 985". Marketing of Peking University is not only a Beijing excellent course, but also a national excellent course.

3. The Marketing Department of Nanjing University was established in 2003 and developed from the Marketing Department of the Department of Business Administration. There are 4 professors, 7 associate professors and 1 lecturer/kloc-0 in the department, including 5 doctoral teachers. The department has an undergraduate major in marketing, and recruits master's and doctoral students in business management (marketing management direction).