Honda means that Honda Technology Industry Co., Ltd. is the largest motorcycle manufacturer in the world, and its automobile output and scale are among the top ten automobile manufacturers in the world. 1946 was established in June of 10, and the company was established in September of 1948. The founder is the legendary Honda Ichiro. The company is headquartered in Tokyo, with a total of 6,543,800 employees. Now, Honda is a multinational automobile and motorcycle production and sales group. Its products are not only automobiles and motorcycles, but also power machinery products such as generators and agricultural machinery. In 20 17, BrandZ was ranked as the most valuable brand in the world 100, and Honda ranked 9 1 with1265438+63 million USD.
Brand introduction:
Honda legend: people-oriented, * * * create the future. Honda's management mode is very flexible. Honda, a subsidiary established in the United States, surpassed Chrysler to rank third in the American market with 199 1. Honda's Accord and Civic have been rated as the best and most popular cars by users over the years. In Europe, Honda has also set up a branch in Britain. Honda has produced about 3 million cars. Honda started producing bicycle booster engines from 1948. In 20 12 years, Honda has developed into an enterprise with original technology in many fields such as small general-purpose engines, scooters and even sports cars, and has continuously developed and produced new products. From the beginning, Honda has been developing its business with the concept of "satisfying customers all over the world". 20 12 In addition to Japan, Honda has more than 120 production bases in 29 countries around the world, and its products cover motorcycles, automobiles and general-purpose products, and more than170,000 customers patronize it every year. At the same time, Honda also actively fulfills its social obligations as a corporate citizen and actively explores environmental protection and safety solutions. Nowadays, global environmental problems are increasingly prominent. Honda strives to solve air pollution, reduce CO2 emissions and effectively use resources and energy in various enterprise activities such as product research and development, production and sales, and has taken a series of measures to realize clean product emissions, reduce fuel consumption and realize the "green factory" of production lines, which has made positive contributions to reducing the impact on the global environment. As a manufacturer of mobile culture, Honda not only considers the safety of passengers, but also the safety of pedestrians, and is committed to producing safer products. At the same time, we actively participate in various activities to solve traffic system problems, such as safe driving popularization activities, and make unremitting efforts to build a richer mobile cultural society. Honda Technology Research is a leader in the automobile industry in Japan and even the world, and has great influence in the world. In Japanese business circles, Honda is synonymous with technology and vitality, and it is also a very desirable employment goal for many college graduates. Honda is also committed to the research of new energy vehicles.
Honda set up a trademark design research group in the 1980s, and determined the brand of three-string speakers from more than 2,500 design drawings from all over the world, that is, the framed "H". H in the design is the first letter of Honda. This symbol embodies the characteristics of technological innovation, perfect personnel and solid management, and also embodies a feeling of tension and relaxation.
Honda logo
1946, Shoichiro Honda founded Honda Technology Industry Company (Honda Motor Company), and took his surname as the company's name and trademark. "H" is the graphic trademark of "HONDA" automobile and "Honda" motorcycle, and it is also the first capital letter of "Honda" Japanese phonetic symbol. The letter "HM" in Honda's trademark is the abbreviation of "HONDAMOTOR", and these two letters have eagle wings, which symbolizes "Honda's technological leap and Honda's promising future". "Harmony between man and car, car and environment" is the development direction of Honda. Dynamic, luxurious and smooth is Honda's consistent style; Designing an engine with surging power, low fuel consumption and low pollution is Honda's technical goal. It is Honda's aim to attract more customers with advanced and practical design, excellent manufacturing quality and relatively low price. "H" trademark, a world-famous trademark, is the foundation of Honda's career and the soul of Honda's success. 1960 "h" trademark first appeared in S500 [4]? Used in sports cars, the trademark "H" accompanied Honda's racing car and won the World F 1 Automobile Competition held in Mexico in 1965, and won the championship in the F2 Automobile Competition the following year. What makes Honda more brilliant is that it won the F 1 in the Italian Grand Prix in 1967. In 1969, Honda used the vertical "H" trademark to highlight the image of the eagle. 1980 in order to reflect the characteristics of Honda's youth, advanced technology and novel design, it is decided to use the "H" trademark shaped like a three-string speaker, which fully embodies technological innovation, unity, strong management, tension and relaxation.