The first thing was SARS in 2003, when "the streets in Beijing were empty, the sun blinded people, and the sound of ambulances kept coming and going". The second thing is that one day he suddenly found that strange words such as "non-mainstream" and "killing Matt" have become hot search words on search engines.
In the domestic Internet context, "non-mainstream" is usually used to describe some young people, especially the dress, language, culture and lifestyle of the post-90s generation. And "killing Matt" is an alternative or even bizarre youth image and aesthetic in the eyes of the public, which has almost become synonymous with non-mainstream and post-90 s.
As an early contact with the Internet in China, Hou Xiaoqiang once built a Sina blog and was also the CEO of Shanda Literature, which set off a wave of Internet culture again and again. Now, he has put down the shelf of successful people, and almost every day he has to "see" a post-90 s generation, and he has met nearly 100 people in one year.
One day not long ago, Hou Xiaoqiang organized a dinner party on a whim and invited more than 40 old friends to get together. At the dinner table, 70-year-old scholar Zhou, 60-year-old fairy tale writer Zheng, 40-year-old media person, Li Jing and musicians sat together. They are all well-known Starlight Glimmer, and they can be called pop idols of different times. In Hou Xiaoqiang's words, "he is a well-deserved mainstream figure".
At the dinner party, Hou Xiaoqiang solemnly "told" all the "mainstream people" one thing: "Our generation is already non-mainstream, because the once non-mainstream has become the mainstream. We think we are still the trend of culture. We think we are leading the culture. In fact, after 90 s and 95 s, young people in small towns and killing Matt are the real mainstream of consumer networks and leading networks. "
Now, Hou Xiaoqiang uses the phrase "kneel for someone" that the post-90s generation likes to express the attitude of a post-70s social elite-"kneel for the post-90s generation".
If I deserve a girl's heart, I am a 100% groupie.
In Hou Xiaoqiang's words, the post-90s generation who knelt down and dedicated themselves are not "first-line star idols" or "literary giants", but mostly cartoonists, stage actors and entrepreneurs who can call him "uncle".
He spends almost every day surfing the Internet, "whoever is popular posts" and "sends private messages and calls one by one, asking friends to convey my respect and love to them". He "begged" animals who filmed online dramas, uncles and Wang Nima who drew cartoons, Oceane zhu who wrote square dances, Uncle Bronque who wrote the mystery of Peng's mummy's disappearance and opened a piece of handicrafts company ... As the first generation of "Internet aborigines", these grotesque post-90s are good at creating communication effects on the Internet, and some people have more than one million fans.
Hou Xiaoqiang described himself as "If I am worthy of a girl's heart, I will be a 100% groupie".
The internet has given these young people the opportunity to "realize" their talents quickly. Xiaoxing Yi, the beast who made the online drama "Unexpectedly", became famous in the golden age of users' native content. Before that, he was just an ordinary college student majoring in civil engineering.
Oceane zhu, who calls herself "Big Brother", wrote a humorous article on social software, "Will the square dance aunt compete for land? ",this post with typos at that time was forwarded 500,000 times. After becoming popular, he soon received an invitation from a screenwriter, and now he is the creative director of a film company.
The post-90s cartoonist named "Uncle Fellow" used cartoons to spit out constellations on Weibo. Hou Xiaoqiang remembers that when he first met him, his number of Weibo fans just exceeded100000. When I met Lord Weibo for the third time, the number had exceeded 6 million.
What impressed Hou Xiaoqiang was that the post-90s generation had obvious "decentralization" characteristics. "They appear in front of others, and nothing represents him. He is him. " This is obviously different from his introduction of "I am so-and-so of Sina".
The post-90s generation called themselves "craftsmen" or "idol entrepreneurs" and "SOHO-style offices are equivalent to small businesses". In fact, they are all entrepreneurs who have rooted in the soil of the Internet, and their understanding of the market is beyond imagination.
Can we be led by them?
Some contemporary friends are puzzled by Hou Xiaoqiang's enthusiasm for the post-90s generation, which may represent one generation's suspicion, confusion and even prejudice against another generation. Almost like the post-80s generation is simply and rudely defined, the mainstream society has also labeled the post-90s generation with some labels, such as "unreliable", "beat generation" and even more unkind "brain-disabled" and "selfish". Before actively embracing the post-90s generation, Hou Xiaoqiang's cognition of this generation remained in those labeled impressions.
No less than the "non-mainstream" impact of SARS has arrived, and gradually spread from the Internet to real life. Last year, when Hou Xiaoqiang started his business, he met an investor called "Godfather of Angels". The angel godfather said to him, "I know you have achieved success in Sina and Shanda Literature, but you are almost 40 years old." On the single-plank bridge of entrepreneurship, you can't squeeze together with the post-90 s and you can pass it smoothly. "
That conversation broke up in discord and didn't even contact each other. But in a sense, the "angel godfather"' s ruthless attack on Hou Xiaoqiang is not entirely alarmist.
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