As a college student who went out to work and returned to his hometown to start a business, he took root in the countryside for five years after graduation, led poor farmers in villages and towns to plant "loach rice", and then sold it to the whole country at a high price through e-commerce mode. Last year, the sales of agricultural and sideline products reached more than 80 million yuan, mainly through the "internet plus" operation mode.

Start-up: I lost hundreds of thousands in the first year to discover the potential of "internet plus"

Chen returned to his birthplace-Fenglai Township, Wulong District on 20 10. After some investigation, he found that although Fenglai Township is a grain production base in Wulong District, the economic value of rice is not high. If Misgurnus anguillicaudatus is raised in rice fields, its feces can be used as fertilizer for rice, and microorganisms in rice fields can be used as bait for Misgurnus anguillicaudatus. In this way, the two "complementary advantages" and natural planting are of great help to improve the quality of rice.

Next, he began to solve the problem of land circulation. He called four meetings to do ideological work for the villagers, and finally the cadres of the township government came down to do the work. He rented more than 40 acres of land from farmers, plus the land of relatives and friends. In the first year, the total experimental area was 80 mu.

After the land was rented, he began to plant. Because of the lack of planting experience, seed breeding, fertilization, pest control and other issues have become difficult problems. It rained heavily in the first year and finally harvested more than 40 thousand kilograms of rice, which could only sell for more than 50 thousand yuan according to the market price at that time.