Whether the location of the store is reasonable or not is directly related to the profit level and even success or failure of the dry cleaners. Choosing the right location is the first step to open a dry cleaner. The good location of dry cleaners virtually laid a solid foundation for the operation of dry cleaners.

The location of dry cleaners mainly focuses on three aspects: people flow, traffic and rent. Rent depends on geographical location, and it will vary greatly under different traffic conditions, surrounding environment and building structure. Investors should try their best to save this investment.

2. Open a dry cleaner and determine the appropriate scale.

The scale of dry cleaners refers to the sum of the business area, the number of employees, the number of equipment and the comprehensive service capacity of dry cleaners. The profit scale of a dry cleaner is always intrinsically related to the business scale of the dry cleaner.

The establishment of the scale of dry cleaners depends on the investor's financial strength and actual investment demand. If the business circle is suitable for opening large dry cleaners and investors have sufficient funds, it is naturally better to open large dry cleaners. If the consumer's spending power is not strong, it is ok to open a small dry cleaner.

3. Dry cleaners should set reasonable prices.

Good price positioning of dry cleaners can maximize profits. Under normal circumstances, operators should analyze the consumption level in the region, the charging prices of competitors and their own market positioning. Brand dry cleaners must not compete with independent small dry cleaners to win customers.

It is also best not to compete with competitors by lowering prices. The price of dry cleaners should not only ensure the interests of dry cleaners, but also take into account the psychological acceptance of consumers. Some special festivals can be discounted, promoted and consumed by groups. Prices should be adjusted flexibly in the off-season.

Extended data

The history of dry cleaning can be traced back to ancient times and originated from the birth of textiles and clothing. In ancient Pompeii, alkali and ammonia were used in the initial stage of washing. Later, a kind of clay called "bleaching soil" was found in the local area, which was used to adsorb dirt and grease on clothes, and the washed clothes became softer and cleaner.

This is the earliest prototype of dry cleaning. Dry cleaning originated in Shanghai in the middle of18th century. It mainly serves foreigners living in China, mostly in the form of small shops or couples' shops, with relatively backward technology and equipment and growing through exploration.

19 18 Europe began to use a series of chemical solvents represented by trichloroethylene as dry cleaning solvents. Although the problem of flammability and explosion has been solved, the physical and chemical properties of trichloroethylene degreasing fiber have been damaged to some extent, which is harmful to equipment and operators.

Baidu encyclopedia-dry-cleaning