He is Ma Yun, the pioneer of China e-commerce website and the founder and CEO of Alibaba website.

Compared with other Internet elites, Ma Yun and his entrepreneurial experience are particularly different.

Ma Yun's chivalry has existed since childhood. For the sake of friends and loyalty, Ma Yun fought for countless hours, was punished, got 13 stitches on his body, and was forced to transfer schools many times. From parents to teachers and neighbors

Ju, everyone has no hope for the future of this naughty child.

Since childhood, Ma Yun has not only never been to a first-class university, but even primary and secondary schools are third-and fourth-rate. I took the junior high school exam twice and the senior high school entrance exam three times, among which the first

I only got 1 point in mathematics in the college entrance examination. Before he took the college entrance examination for the third time, his teacher said, "If you pass, write my name backwards."

"I think, calculate, calculate but others, say, say but others, but I succeeded in starting a business-if Ma Yun can succeed in starting a business, I believe that 80% of young people can start a business.

Work. "

Ma Yun specially told reporters that he must tell all young people who want to start a business.

1984, after hard work, Ma Yun finally stumbled into the Foreign Languages Department of Hangzhou Normal University-his score was a junior college score, 5 points short of the undergraduate line, but the undergraduate course was not full.

Man, Ma Yun was so lucky to be an undergraduate, and with full enthusiasm and chivalry, he was elected president of the Student Union.

After graduating from college, Ma Yun taught English at Hangzhou Institute of Electronic Technology. 199 1 year, Ma Yun set foot in business for the first time and founded Haibo translation agency with friends. As a result, I earned 700 yuan in the first month, rent.

2,000 yuan, was unanimously ridiculed.

When everyone is shaken, Ma Yun firmly believes that as long as you do it, there will be prospects. He went to Yiwu and Guangzhou with a big sack on his back, and translation agency began to sell gifts and flowers.

Keep running by buying and selling the most primitive small commodities.

In the past two years, Ma Yun not only supported translation agency and organized the first English corner in Hangzhou, but also became the teacher who offered the most courses in the hospital. Now, as Ma Yun wishes, Haibo has it.

It has become the largest translation agency in Hangzhou and even in Zhejiang Province.

"My philosophy has always been that people who really want to make money must look down on money. If money is always on your mind, you can't make money. " The experience of going to sea for the first time was left to Ma Yun.

A profound experience.

At the end of 1994, Ma Yun first heard about the Internet; 1at the beginning of 995, he accidentally went to the United States and came into contact with the internet for the first time. Jack Ma, who knows nothing about computers, drives with the help and introduction of his friends.

I began to understand the internet. At that time, there was no information about China on the Internet. Out of curiosity, Ma Yun found someone to make a web page of his own translation company. Unexpectedly, he received four emails in three hours.

Pieces.

Sensitive Ma Yun realized that the Internet will definitely change the world!

Immediately, restless, he came up with an idea: to make a website to collect information about domestic enterprises and publish it to the world online.

At this time, Ma Yun, who has just turned 30, is already one of the top ten outstanding young teachers in Hangzhou, and the principal has also promised him the position of director of the Foreign Affairs Office. However, maverick Ma Yun waved and gave up.

After all, his position, status and treatment at school, he resolutely went to sea.

At this time, the Internet is still very strange to most people in China; Even on a global scale, the internet has just begun to develop: on the other side of the ocean, Negroponte just wrote

Yang Zhiyuan founded Yahoo with the theme of "digital survival" less than a year ago. In Beijing, Professor Qian of China Academy of Sciences just connected to the Internet in the United States with an optical fiber, and sent and received the first electron.

Mail.

Under such circumstances, as far away as Hangzhou, where dial-up internet service has not been opened, Ma Yun has dreamed of using the Internet to start a company, go to sea and make a profit. The idea was immediately accepted.

Strong opposition from friends.

"I invited 24 friends to my house to discuss. I talked for two hours, and they were all at a loss, so was I. What happened in the end? 23 people said forget it.

Well, only one person said he could try, and if he couldn't, he ran back quickly. I thought about it all night and decided to do it the next morning, even though 24 people were against me. "

"In fact, the biggest determination is not that I have great confidence in the Internet, but that I feel that doing one thing, whether it is failure or success, experience is a kind of success. If you go to rest, you can't.

You can also turn around; But if you don't do it, it's like thinking a thousand ways at night and taking the original road in the morning. "

After many years, recalling the situation of pushing and shoving in the crowd that year, Ma Yun still applauded his choice.

1in April, 1995, Mr. and Mrs. Ma Yun and a friend raised 20,000 yuan together, and Haibo Network, a company specializing in making home pages for enterprises, opened. The website was named "China Yellow Pages".

Become one of the earliest Internet companies in China.

Three months later, Shanghai near Hangzhou officially opened the Internet, and Ma Yun's business volume surged. When companies were busy building their own homepages, Ma Yun's foresight brought him.

Huge profits. At that time, the price of making a home page with 2000 words in Chinese and English and color photos was 20000 yuan. In less than three years, Ma Yun easily earned 5 million yuan.

Yuan profit, and opened the popularity in China.

1997 At the invitation of MOFTEC, Ma Yun went north with his entrepreneurial team and established the official website, online China commodity exchange market and online website of MOFTEC.

China Technology Export Fair, China Investment Promotion Association, online Canton Fair, China Foreign Trade and Economic Cooperation and a series of national websites.

This experience is precious to Ma Yun. He told reporters: "Before that, I was just a small businessman in Hangzhou. Working experience in the Ministry of Foreign Trade and Economic Cooperation, I know the future development of the country.

Yes, I have learned to think from a macro perspective. I am no longer a frog in the well. "

1at the beginning of 999, Ma Yun, who broadened his macro vision, returned to Hangzhou to start a second business. He decided to get involved in e-commerce.

In what mode? At that time, the e-commerce done by the global Internet basically served the top 15% large enterprises in the world. But Ma Yun grew up in Zhejiang, where private small and medium-sized enterprises are developed.

Rolling from the bottom market, I know the plight of small and medium-sized enterprises. He resolutely made a decision-"abandon whales to catch shrimp, give up 15% of large enterprises, and only do 85% of small and medium-sized enterprises."

Meaning. "

"If enterprises are divided into the rich and the poor, then the Internet is the world of the poor. Because large enterprises have their own special information channels and huge advertising fees, small enterprises have nothing.

They are the people who need the internet most. I just want to lead the poor to the revolution. "

What Ma Yun has to do is to provide such a platform to gather the import and export information of small and medium-sized enterprises around the world-"Small and medium-sized enterprises are like stones on the beach, but through the Internet,

Glue all the stones together. Stones glued with cement are very powerful and can compete with big stones. The characteristics of the Internet economy are to make a big fight with a small fight, and to strike slowly with a quick attack. "

In this way,1September 1999, Ma Yun's Alibaba website was born, determined to be the guide for small and medium-sized enterprises to knock on the door of wealth. At that time, the Internet boom in China was surging.

All the time, but both investors and the public always focus on the portal. Ma Yun's establishment of e-commerce website at this time is a contrarian move in China.

The Internet industry has created a brand-new model, which is called the fourth Internet model after Yahoo, Amazon and Yi Bei by the international media. Alibaba's unique B2B model, even in the United States today, is difficult to find a successful example.

One month after the website was registered, the $5 million venture capital led by Gao Sheng arrived immediately. The first thing Ma Yun did with this money was to introduce a lot of money from Hong Kong and the United States.

External talents. This period is also the time when Ma Yun declared that "entrepreneurs can only hold positions of company commander and below, and all positions above the head level are held by MBA". At that time 12 people

Except for Ma Yun himself, the senior management team is all from overseas.

At the end of 1999, Ma Yun won the appreciation of Sun Zhengyi, the boss of Softbank, who is known as the "network weather vane" with a six-minute story. After three minutes of separate negotiations, Ma Yun won Sun Zheng.

An investment of 35 million dollars.

Softbank accepts investment applications from 700 companies every year, and only invests in 70 of them, while Masayoshi Son only negotiates with one of them.

Facts have proved that both Goldman Sachs and Masayoshi Son have made accurate judgments on Ma Yun. In the field of e-commerce, Ma Yun showed his unique perspective and vision: when he started his business,

Alibaba has 89,000 members; It reached 500,000 in 2000; In the severe winter of 200 1, the internet still achieved the goal of one million members, becoming the first in the world to exceed 100.

Ten thousand business websites; At present, the total membership has exceeded 3.5 million.

In the coldest winter of the Internet, Alibaba became the first batch. . Com company announced its profit and was selected as a case by famous business schools such as Harvard and Stanford, and was awarded the title of Fobu for four consecutive years.

As the best e-commerce website in the world.

In February this year, Alibaba announced its new round of successful private placement with a total amount of US$ 82 million in Beijing, which is by far the largest fundraising in China's Internet industry.

This strategic investment, plus the balance of previous venture capital and its own profit of more than 654.38 billion yuan, currently Alibaba has 654.38 billion yuan in cash, which can already be compared with any domestic company.

Portal sites are neck and neck.

Ma Yun released his grandiloquence in this regard-"In 2004, we will achieve a daily profit of 654.38+0 million; In 2005, we had to pay a tax of 6.5438+0 million yuan every day. "

This is Yun himself-seemingly arrogant, but actually smart. The figures released by Ma Yun are all through financial statistics: the goal of a one-day profit of 654.38+0 million is actually

Implemented in July 2003 in a single month; In front of the public, he boasted that the "Haikou" with a daily tax payment of 6.5438+0 million yuan is also the goal being implemented within the company.