Smith Barney is mainly aimed at high school students, college students and recent graduates, but Me &；; In cities, the target group is higher, there are more white-collar workers, and the white-collar workers have considerable income. The fabrics and workmanship are good, which meets the taste of urban white-collar workers.

Me and. CITY, which is mainly aimed at urban white-collar workers aged 65,438+08-35, is a supplement and extension of "Metersbonwe Bang Wei" brand focusing on campus, and a further subdivision and extension of the consumer market.

Because in the past 13 years, the loyal young consumers trained by "Mi Bang Wei" will change their consumption habits and preferences with their age and enter the workplace, and launch a new brand "Me &；; "City" is the trend, and we will continue to grasp the consumer demand of customers.

Extended data:

Me and. The design of the city wants to emphasize different occasions every day, which I made &: city series to interpret.

The designer thinks that me &；; The main difference between CITY and other brands is that a middle-priced fashion store itself brings important experience to consumers in terms of its store environment, not just a functional space marked with information. The borderless spirit of brand fashion and the aesthetic taste of contemporary trends soften each other, creating a modern and humanized taste space.

Me and. CITY has a rich product line with nearly 5,000 design styles a year, which fully demonstrates its strong design team and capital strength. I&; CITY's styles are ever-changing, and it is divided into several series according to different wearing needs. At the same time, the requirements for details are the same as those for works of art, ensuring the quality of ready-made clothes at the same starting line as international brands.

In addition, me &；; CITY has a complete database of Asian body shapes, and all clothing tailoring can perfectly fit Asian body shapes, and the best body shapes are decorated with perfect tailoring.