1, business personnel
Learning to see a business consultant is the first step in doing e-commerce. Do you want to know how your business is? The data analysis of the business personnel will give you an analysis. The number of search exposures, visitors, views, paid buyers, paid amount, customer unit price, goods sold and paid conversion rate of your goods on the core billboard yesterday; There are detailed data analysis on per capita page views, PC visitors, wireless visitors, old visitors, new visitors and so on. You can run your store according to the indicators of business personnel.
2. Selecting and Positioning Products
What kind of customer base are you, a purchasing agent, a big customer or an agent? You should be clear in your heart. Then choose and position your products according to your customer base.
3. Optimization of title information
After selecting and positioning your product, the next step is product operation and maintenance. How should your product be put on the shelves, how should your product title information be positioned, and what keywords should be used to get hot search and increase the exposure of the product. This requires you to comprehensively sort out your product keywords by paying attention to peer products and indexes, hot search words and so on. After sorting out the keywords, it can help you optimize the title information of the product.
4. Optimization of product description
When the product is put on the shelves, it can be described by combining the information of its own products and popular labels, which can improve the exposure. For example, # jade crafts, safety buckle ornaments, etc. When your product is almost optimized, it is necessary to create one or two explosions. With the explosion, the sales of other products in your store will also come up slowly. At this time, just sit and wait for the money.
5. Online sales promotion, baidu promotion.
The ancients said: "I can't bear to part with my children, but I can't keep the wolves." If I want to do well, I must be willing to pay the cost, actively promote products in online sales, choose my own products, and then take the lead. If it is done well, the effect is very good. Baidu is a good product promotion platform, and many big customers are on Baidu, so Baidu is an indispensable promotion platform for big customers.
6. Soft writing
If your article is well written, you can write your soft article marketing in Ali headlines and draft picks, which can increase the exposure of your products. At the same time, you can forward your soft article to your circle of friends and Weibo to increase the number of views.