The relationship between public relations and the cultivation of college students' EQ Abstract A person's moral character actually stems from his emotional ability. Therefore, to cultivate and improve students' emotional wisdom, moral education should be the first step. Some educators in the west say: While you pursue more academic and scientific education, don't neglect the moral education of teenagers. Understanding that "public relations is the art of broadening popularity, the ladder of career success and the business card of going to the world" has a great influence on its own success! Keywords: * * * * Public relations education, emotional intelligence training, introduction to public relations, public relations is a new comprehensive applied discipline, which takes the objective reality and activity law of public relations as the research object and studies the behavior, laws and methods of communication between organizations and the public. With the continuous development and improvement of the socialist market economy, enterprises without public relations awareness are not good enterprises, and people without certain public relations knowledge and skills are not good business operators. The purpose of offering public relations major is to enable students to master the basic theory of public relations, familiarize themselves with the main skills of public relations, and become comprehensive and applied talents serving the cause of socialist construction. Second, the EQ education of college students is different from the general IQ education. We can't rely on speaking, reciting and testing (just as we can't simply test students' concepts and theories when teaching Ideological and Moral Cultivation), and we can't treat students as containers of knowledge and force them into teaching, which seriously dampened their enthusiasm. The relationship between "three publics" and "three publics" is a guide to cultivate college students' EQ (1). Psychologist Harris and others have found that if teachers have a positive attitude towards students or have high hopes, and the psychological atmosphere when they get along with students is more harmonious, students will have the opportunity to learn more, express themselves actively and reasonably, communicate with others appropriately, and establish self-confidence. Obviously, this is only a process to promote the development of students' emotional wisdom. (2) Strengthen moral education and cultivate students' emotional wisdom. The study of public relations is conducive to improving the emotional intelligence of college students and the comprehensive quality of students. The reason for this is determined by the nature and characteristics of the subject and the quality requirements of students. Some western educators say, "When you pursue more academic and scientific education, don't ignore the moral quality education of young people." 3) The fundamental purpose of self-realization education is to fully tap people's potential. Teachers should clearly tell students that everyone's abilities, interests and specialties are different; We should help them understand their own advantages and disadvantages, give full play to their own strengths and determine their own goals; Appropriate evaluation criteria should also be formulated for students' learning or behavior according to individual differences, so as to enhance students' understanding of their physical and mental conditions. 4) Enhance the sense of competition. Competition is the requirement of the times and the necessity of social development. Without competition, there will be no survival and development. Nowadays, students' sense of competition is relatively weak. Therefore, public relations teachers should cultivate students' sense of competition from all angles, set competition goals for them, reward the diligent and punish the lazy, reward the excellent and punish the poor, let students live in a competitive environment, often have a sense of urgency, and gradually enhance their sense of "competition". 5) With proper frustration education, students' psychological endurance is relatively weak. Therefore, they feel frustrated in their study life, such as academic competition, emotional frustration, interpersonal frustration, high goals, unexpected stimulation and so on. Faced with setbacks, they either panic or worry, or abandon themselves to escape from reality, or feel inferior, timid, hostile or even pessimistic, and commit suicide. In this respect, teachers guide students from theoretical study and life experience, so that they can motivate themselves, strengthen their will and confidence in the face of difficulties and strive for progress, so that they can actively face setbacks and meet challenges. 6) Teachers who can advocate the spirit of unity and cooperation educate students to be United and friendly, regard themselves as the masters of their collective (such as student union, various societies and class collectives), and always put the collective interests first, so as to have the spirit of ownership. In this process, students can learn to respect, tolerate and understand others; You can learn to put yourself in others' shoes; Learn to reflect on yourself and properly manage your emotions; You can also cultivate the ability and spirit of leadership, control and mutual cooperation, so as to improve your interpersonal skills. Knock on the door of success with emotional intelligence. The ability and quality of college students are the core of comprehensive quality. This comprehensive ability is manifested in the following aspects: 65,438+0) practical ability, that is, college students' practical ability, operational ability and ability to solve practical problems; 2) Management ability, that is, organizational ability and leadership ability; 3) expressive ability, that is, language and writing expressive ability; 4) Social skills, that is, social skills and art; 5) management ability, that is, the ability to bring knowledge and technology into the market, generate economic value and bring economic benefits; 6) foreign language and computer application ability; 7) the ability to acquire new knowledge, that is, the ability to consult documents and collect and process information; 8) Psychological endurance, that is, endurance to the pressure brought by victory or failure. The importance of relationship and emotional intelligence in work and life. Relationship education has the following advantages in cultivating talents' comprehensive quality: it is helpful for students to abandon traditional old ideas and form new ones that adapt to the market economy. Public relations has two main functions: coordinating the relationship and shaping the image. The appearance of these two functions is actually a conceptual innovation in human history. Reference 1, China College Students' Mental Health and Consultation Network, Haibin Mental Health Center 2, Relationship between Emotional Intelligence and Contemporary College Students 3, Hu: Application of Public Relations in Enterprise Management 2008.