Second, the people of China are rich and the people of China are rich. This is the most fundamental reason, that is to say, the consumption level of some people who have no money is better than that of some rich people in the past. Of course, not everyone. In other words, the overall consumption level has improved, and many people don't spend money indiscriminately, and they live better than their former students. And we often come from that era. In our time, a lot of consumption is impossible or non-existent, so at this point, we will feel that children are rich now. Although many are not rich.
Third, the people of China were poor and had no money to give to their children. Now they don't want their children to suffer because they have suffered, so they unconsciously give the best to their children. Give the children whatever they want, and buy hundreds of things at buy buy.
Fourth, consumption upgrade, because of the above reasons, parents are willing to give money to their children, and children naturally have money to spend, which naturally gives people the feeling that children are rich.
Because today's young people are adhering to the consumption concept of a penny for a penny.
Living expenses of more than 1000 per month, as a fixed income, are also used to go out to work part-time from time to time to earn some extra money.
For a student who only studies, there is no need to pay any rent, water and electricity, enjoy the highest welfare, and the meal is extremely cheap. Their expenses are very low, but their income is higher than the monthly savings of ordinary wage earners except rent and water and electricity. However, these working-class people still have savings when they have to bear their parents and children in the world, while college students are generally full and the whole family is not hungry, or they are moonlight.
Because they don't care, because mom and dad arrive on time every month. Because they don't feel the pressure brought by society and the difficulty of making money, they will spend freely and buy whatever they can.
Vanity and luxury are gradually eroding the present college students.
Although my university is an ordinary two-school and the place is also a small city in the third and fourth lines, the students in it are all in ordinary family conditions and dressed simply. The most fashionable girls may wear fashionable clothes, and it is rare to see students wearing brand-name clothes and carrying brand-name bags.
But it is in this environment that if a brand of shoes just comes out and is very popular, many college students will spend a month's living expenses to buy this pair of shoes. But how nice are these shoes? Are these shoes comfortable to wear Maybe these reasons only account for 12% of their purchase reasons! The more reason is that various social media and self-media are praising how good these shoes are. It seems that wearing these shoes has entered the fashion circle and entered the upper class!
So they follow the trend, so they follow the crowd, so they unconsciously abandon their good habit of thrift and gradually accept their inner pursuit of high-end and fashion.
So every double 1 1 is a time for businessmen to party. Buyers chop hands, and college students often empty shopping carts at this time.