I. Description of the Project
1, overview
College students' housekeeping, as its name implies, is that college students who have not graduated or have graduated provide consumers with all kinds of housekeeping services needed by their families. This is the ultimate goal. Under the current historical conditions, it is certain to serve with outstanding employees selected from ordinary service personnel. Different from traditional domestic companies, customers are mainly foreign families, stars, government officials, entrepreneurs, private entrepreneurs, executives and other high-end people.
2. Project background
(1) Since the late 1990s, especially since 1999, China's higher education has made great progress, the enrollment scale of colleges and universities has been expanding, and college students have gradually changed from elite education to mass education. With the expansion of the scale of higher education, the employment difficulty of college graduates is increasing day by day, and the employment concept is also changing under pressure. & lt/P & gt；
& ltP & gt(2) The rapid development of China's economy in the past 30 years of reform and opening up has spawned a large number of wealthy people, and the improvement of the quality of life has made it difficult for traditional low-quality domestic servants to meet the needs of consumers. & lt/P & gt；
& ltP & gt(3) With the economic development of China, more and more foreigners come to China for business, work, study abroad and travel. According to statistics, in 2008, 50 million foreigners entered and left China, and the number of foreigners living in China has reached1100,000. At present, there are more than 10 million foreigners living in Beijing for more than half a year, including foreign embassies and consulates in China personnel, staff of international organizations' representative offices in China, resident staff of foreign news agencies, various foreign experts, staff of foreign commercial companies and institutions in Beijing, overseas students, as well as people who visit Beijing temporarily at the invitation of the government and visiting journalists every year. The United Nations and its affiliated institutions, international organizations and transnational corporations participate in international conferences and exhibitions, and participate in various sports competitions and cultural performances. With the further development of China's reform, opening up and foreign exchange, more and more foreigners will visit China permanently and temporarily. The income of foreign families is generally higher than the domestic average, and the service requirements are also higher than the domestic general service requirements. & lt/P & gt；
& ltP>3. Project Content
& ltP> College Students' Home Economics covers a wide range of contents, including general cleaning, nanny, hourly workers and so on. , as well as home care, private tutor, private housekeeper, foreign-related housekeeping, private secretary, private consultant and so on. Among them, foreign-related housekeeping also includes helping them to apply for various visas and other services. The selection of all service personnel is mainly college students, and then they are selected step by step, constantly supplementing and expanding the ranks of college students and expanding the proportion of college students. & lt/P & gt；
& ltP> Second, the market.
& ltP>( 1) Market Analysis
& ltP> Beijing domestic service market survey shows that about 40% of families need domestic service, and the sum of the services provided by college students now and in the future (25%) and those they don't need now and in the future (38.4%) is 63.4%, which shows that the market capacity is large and the prospects are very broad. & lt/P & gt；
& ltP & gt(2) Service Contents