Corporate culture construction is an important content of management innovation. The development of modern enterprises depends on core competitiveness, which comes from technology, technology comes from management, and management depends on corporate culture. The following is my careful analysis of the role and development of corporate culture. Welcome to read it. I hope you will like it.

abstract:

Modern enterprises have higher and higher requirements for corporate culture construction. This paper discusses the role of corporate culture, analyzes the importance of corporate culture construction, briefly introduces the development trend of corporate culture construction, and puts forward some suggestions for corporate culture construction in China today.

Key words:

The development trend of enterprise culture and its function

With the prosperity and development of China's market economy, the competition among enterprises is not only manifested in efforts to improve productivity, but also begins to learn from the development experience of foreign excellent enterprises, especially in the development process in recent years, which gradually reflects a new development trend-attaching importance to corporate culture construction. Corporate culture is not only a kind of ideological values, but also a kind of management thought, which has played an effective and positive role in promoting the healthy development of enterprises, and the development of modern corporate culture in China has also shown new characteristics.

1, corporate culture connotation

Corporate culture is gradually formed and cultivated in the long-term production and operation process, which is recognized by the majority of employees. It can unify employees' thoughts, corporate values, corporate spirit, corporate management concept, professional ethics, code of conduct, corporate tradition, etiquette and other ideological and spiritual beliefs that guide employees' practice. It is the spiritual pillar to maintain the survival and promote the development of enterprises.

Corporate culture construction is an important content of management innovation. The development of modern enterprises depends on core competitiveness, which comes from technology, technology comes from management, and management depends on corporate culture. Therefore, corporate culture is an important guarantee for the sustained, rapid and coordinated development of enterprises. As an important part of modern enterprise management, the promotion of enterprise culture to enterprise performance has been recognized, and it will become a key factor to determine the rise and fall of enterprises in the 2 1 century. It is not only a people-oriented modern enterprise management mode, but also a comprehensive embodiment of quality of enterprise's level.

In 1970s, enterprise management in China was in the stage of experience management. At that time, enterprise management mainly relied on the experience and will of managers, and the management effect depended entirely on the quality, experience and efforts of managers. In the 1980s, business managers in China have realized that enterprises must adopt scientific management strategies and methods to establish their own characteristic culture. Nowadays, the enterprise management in China has entered the stage of cultural management. The object of enterprise management is knowledge-based and learning-oriented workers. The main management strategy is that all employees of the enterprise establish the same vision and values, improve the cohesion of employees and the core competitiveness of the enterprise.

2. Corporate culture is the key factor that affects and produces the core strength of an enterprise.

Corporate culture represents the vitality of the enterprise and is the soul of the enterprise collective. Corporate culture not only affects the management methods and strategies of enterprises, but also affects the way of thinking and the whole process of the formation of corporate strategies. Modern enterprises advocate people-oriented management thought, and put forward that enterprise management should be people-oriented, respect and care for people, mobilize people's enthusiasm, and rely on all employees to develop enterprises.

In the journey of corporate culture, values play a key role. Advanced values make enterprises have strong normative power, become the code of conduct of enterprise members, and then generate lasting motivation to urge employees to actively achieve enterprise goals. Lofty enterprise values can motivate employees internally, establish positive work values, truly feel the joy of success, show the spirit of dedication, truly cultivate employees' sense of belonging and loyalty to the enterprise, establish a good image of the enterprise in society and enhance the competitiveness of the enterprise.

At the same time, enterprise values determine the development direction of enterprises, affect the goals and performance of enterprises, and are the key elements to form the core competitiveness of enterprises. In addition, as a flexible management of employees, corporate culture runs through the whole process of enterprise management. Human resources belong to dynamic resources and are the most active and active factors of production. The same values of enterprises often determine the direction of enterprises. Under this premise, enterprises often determine their work goals according to the environment and their own conditions, and realize their business goals by exploring behaviors that conform to their own values. Therefore, corporate culture plays an irreplaceable fundamental role in the formation of core competitiveness.

3. The development trend of modern corporate culture in China.

3. 1 The development level of corporate culture has become the core factor that restricts the development of enterprises.

John Kurt, a famous professor at Harvard Business School, published the famous book "Corporate Culture and Business Performance", and put forward an important conclusion: corporate culture team has a great influence on the long-term business performance of enterprises, and corporate culture is likely to become the key factor to determine the success or failure of enterprises in the next decade. We often say that corporate culture is a kind of strength, first of all, cohesion, secondly, motivation, thirdly, binding force, thirdly, guiding force and thirdly, radiation force. These five forces of corporate culture will become more and more obvious and stronger in the future development of enterprises. People will realize more deeply that the most competitive and lasting magic weapon in an enterprise is not tangible resources, but corporate culture. This kind of resources created by enterprises will make corporate culture more and more personalized, which will surely become a trend.

3.2 Internationalization has put forward new requirements for the cultural communication and management of enterprises in China.

The communication in the world must be based on the understanding of culture. After joining WTO, China enterprises should consider their own development from the perspective of the world, because China enterprises will be more widely integrated into the international environment and carry out exchanges and cooperation with foreign enterprises. The foreign exchange of China enterprises can be well guaranteed in terms of technology and material, but the cultural differences between China and foreign countries are bound to become an important factor to be considered in the process of international integration. In recent years, the frequent trade disputes are partly due to the differences in economic system construction, while the other part can be found under in-depth exploration, which is the difference in cultural cognition. This requires us to pay attention to the cultural transition when building corporate culture from abroad: enterprises must change from authoritarian culture to credit culture; From closed culture to open culture; From management will culture to legal culture; For the rules of international trade enterprises, from experience culture to normative culture; From the perspective of non-discrimination, it is required to change from the concept of monopoly culture to the concern of equal culture; From administrative industry culture to market industry culture.

3.3 Create a learning enterprise culture

The expansion of enterprise competitiveness is essentially a process of knowledge dissemination. Successful enterprises often have a culture conducive to learning and knowledge enjoyment, and their behavior and corporate culture can be well integrated. 2 1 century is an era of competition between talents and science and technology, and the key to the success of enterprise activities lies in the learning content and effect. The key to establishing a learning enterprise culture is to solve three basic problems inherent in traditional enterprises through continuous learning and innovation: division of labor, competition and reaction ability. In traditional enterprise management, the over-specialized division of labor divides enterprises into independent and conflicting fields, which is not conducive to teamwork and makes managers' attention deviate, focusing only on solving problems and not on development and innovation.

The key to learning corporate culture is to improve the cultural quality of employees, attach importance to their learning ability and learning value, and respect their independent personality. A successful learning enterprise culture creates a relaxed working atmosphere, allowing employees to speak freely and ask questions and solutions from all angles. Trust and open corporate culture encourage employees to question and challenge the existing management model, and advocate them to actively seek ways to improve.

Learning-oriented corporate culture encourages employees to learn and innovate, so that employees can increase their courage to try instead of becoming overly cautious, thus enhancing the cohesion of enterprises and promoting enterprise learning. Successful learning enterprise culture emphasizes people's independent management and self-innovation. Only by trusting employees, inspiring employees, pointing out the direction for employees and providing necessary protection can enterprises glow their great enthusiasm for work. Therefore, if enterprises want to develop and survive for a long time, it will become a trend to establish a learning organizational culture atmosphere.

3.4 the establishment of innovative corporate culture

With the advent of knowledge-based economy, science and technology are playing an increasingly important role, so targeted continuous innovation can keep enterprises in a worship position.

Innovative culture has the following characteristics:

(1) Accepting vagueness, and putting too much emphasis on purpose and specificity will limit people's creativity.

(2) Tolerance is unrealistic. Enterprises do not constrain employees to make unrealistic or even stupid answers to certain questions. It may not seem feasible at first glance, but it may often bring innovative solutions to problems.

(3) Less external control. Enterprises minimize the control of rules and regulations and policies.

(4) Accept risks. Enterprises encourage employees to try boldly without worrying about the consequences of possible failure. Mistakes are regarded as opportunities for learning.

(5) tolerate conflict. Enterprises encourage different opinions. Consistency and recognition between individuals or units does not mean that high business performance can be achieved.

(6) Pay more attention to results than means. After putting forward clear goals, employees should be encouraged to actively explore various feasible ways to achieve the goals, and there may be several correct solutions.

(7) Pay attention to the open system. Enterprises should always monitor changes in the environment and respond quickly at any time.

According to the survey, innovative corporate culture can make enterprises occupy a leading position in the market, and a series of supporting reforms must be carried out to establish innovative culture. First of all, we must reshape corporate values. Second, adjust the enterprise management mode. Finally, enterprises should innovate the communication system. The survey shows that many innovative activities are distorted because of untimely communication or ineffective communication.

Therefore, the establishment of innovative corporate culture should do the following:

(1) Take learning and innovation as the enterprise's goal.

(2) Encourage employees to communicate with each other in their daily work.

(3) Establish trust between the manager and the managed.

(4) Promote team work and promote team members to learn from each other.

(5) Attach importance to holding a meeting on corporate culture and values.

(6) Top managers should make clear the core values and business philosophy of the enterprise. Knowledge is regarded as the most fundamental renewable resource, and continuous learning is regarded as the spiritual foundation of the new organization. Through learning, enterprises can exchange information with the social environment at all times, gain the potential to create the future continuously, cultivate the forward-looking and open thinking mode of decision makers and employees, lay a good psychological and intellectual foundation for organizational innovation, conceptual innovation and institutional innovation of enterprises, and make enterprises generate strong development momentum.

3.5 Cultivate eco-enterprise culture

The cultivation of eco-enterprise culture has just started. Any enterprise is composed of interdependent ecological chains. With the increasingly obvious global economic integration, any enterprise is a member of the ecosystem, interacting and interdependent. Forward-looking business leaders will consider cultivating eco-enterprise culture, which mainly includes ecological environment, ecological ethics and ecological moral consciousness and behavior. In the future, the competition among enterprises will largely be reflected in who can better safeguard the social environment and who can provide consumers with "green" products to the greatest extent. Eco-enterprise culture can bring a good social image to enterprises and make them realize sustainable development. The cultivation of this eco-enterprise culture can enhance the core competitiveness of enterprises.

4. Conclusion

Enterprise culture is the precipitation of enterprise history, and it is a kind of values and code of conduct gradually formed by enterprise managers who influence employees with their own behaviors and leadership styles in practice. It is a by-product of enterprise management, not the result of enterprise's deliberate pursuit.

It reflects the behavior, code of conduct and values that have been proved to be successful by historical practice in the process of enterprise management, that is, the memory of enterprise organization. Managing an enterprise with corporate culture means using past successful experience to guide today's actions. This method is suitable for situations with small amount of information and slow updating speed of knowledge.

With the advent of the era of knowledge economy, the amount of information has increased dramatically, the speed of knowledge updating has accelerated, people's production and lifestyle have undergone major changes, and the productivity of corporate culture has been greatly strengthened. Under the market economy, the competition among enterprises is fierce, and the corporate culture with enhanced cohesion and competitiveness has become the winning point for the survival and development of enterprises.

More and more attention has been paid to the development of corporate culture, and its role in building core competitiveness has been continuously confirmed. The development of excellent enterprises at home and abroad has set an example for us to build a good corporate culture. At the same time, we should note that the development of corporate culture in China must be based on China culture, combined with the management practice and modernization process of China enterprises, and learn from the theories and methods of foreign corporate culture research to build a socialist corporate culture with China characteristics.

At present, China's corporate culture construction is in the ascendant, and new corporate culture construction models emerge one after another. Excellent corporate culture plays a great role in promoting the development of enterprises, which is being recognized by more and more enterprise managers and employees, thus promoting the continuous development of corporate culture construction. We firmly believe that with the deepening of theoretical research on corporate culture and the increasing emphasis on corporate culture construction, a scientific system of corporate culture theory with China characteristics will be established soon.

References:

[1] Xu Peilin, on enterprise culture and enterprise management innovation [J], modern management science, 2003, (12)

[2] Zhang Rende, Huo Hongxi, Introduction to Corporate Culture [M], Tianjin: Nankai University Press, 200 1

[3] Zhang Xuezhi, the new situation of corporate culture and thinking [J], modern management science, 2005.

[4] Wang, thinking about creating competitive advantage through corporate culture, Modern Management Science, 2006.

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