Marketing, also known as marketing, marketing or marketing, as an important module of management and education managers, has been included in classic business management courses such as MBA and EMBA.

Marketing is a series of activities, processes and systems that bring value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Marketers carry out business and sales activities for the market.

Learning content includes:

Marketing principles: including market analysis, marketing concept, marketing information system and marketing environment, consumer demand and buying behavior, market segmentation and target market selection.

Marketing practice: It consists of product strategy, pricing strategy, distribution channel strategy, promotion strategy and marketing mix strategy.

Marketing management: including marketing strategy, planning, organization and control.

Special marketing: including network marketing, service marketing and international marketing.

Main courses:

Microeconomics, macroeconomics, marketing, management principles, consumer behavior, market research and prediction, marketing channels and logistics management, advertising, business negotiation, marketing organization and promotion management, marketing planning, international marketing, brand and image strategy.

Knowledge and ability that graduates should possess:

Master the basic theories and knowledge of management, economics and modern marketing;

Master the qualitative and quantitative analysis methods of marketing;

③ Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

(4) Familiar with national marketing guidelines, policies and regulations, and understand international marketing practices and rules;

⑤ Understand the theoretical frontier and development trend of this discipline;

⑥ Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.