German graphic design has a very long history and is one of the founders of modern design movement. German graphic design occupies an important position in the history of world design with its unique style.
Influenced by functionalism and rationalism, German graphic design tends to be rational. German designers pursue that the viewer can read the text or graphics of graphic design in the shortest time, so as to obtain the highest accuracy and the lowest error rate. Its hue occupies a large area in gray, and it looks bright, direct, simple, clear and highly rational on the whole. So many people feel that German graphic design is thirsty. Drinking a cup of boiled water is clear and direct, and the content and information are as clear as water, which makes people see at a glance.
In German graphic design, the designer's thinking is extremely broad. Through design, they connect images and ideas to create new vitality and layout, which contains a new vision of wisdom and rhythm.
1) Domestic graphic design employment prospects:
Graphic design is a technical skill with a wide development direction, and it is also a highly applied industry. In the commercial competition, people pay more and more attention to the position of advertising and packaging in graphic design. Excellent advertising and packaging design will bring huge profits to enterprises and businesses. There is a great demand for design talents, so graphic design is still considerable.
l？ Employment direction: industrial design (product design, indoor and outdoor environment and facilities design, product packaging, advertising design, graphic design, corporate image planning and design, reverse design, display design, web design, etc. ), product research and development, large-scale production enterprises, independent establishment of design firms engaged in related design, research and management.
l？ Salary: working hours after graduation 1 year, with a monthly salary of 4,500 yuan; Working hours 1-3 years, monthly salary of 6500 yuan; Working time is 3-5 years, and monthly salary is 14000 yuan.
2) Recommended by graphic design institutes:
l？ Bauhaus School of Design
Bauhaus School of Design is an art and design university located in Weimar, Germany. This school is the birthplace of modern design in the world and has made great contributions to the promotion of world art and design. It is also the first college in the world that was established entirely for the development of design education. As one of the top design universities in the world, Bauhaus University is divided into four colleges. Among them, the School of Modeling is one of the earliest design schools in Germany, and its specialties are: product design, visual communication, public space art, free art and so on.
l？ Bilden de kü nstehamburg Institute of Fine Arts, Hamburg
Hamburg Academy of Fine Arts is a famous national art school and one of the most famous art schools in Germany. The course of Master of Graphic Design in Hamburg Academy of Fine Arts will be cultivated alternately in experiment and actual distribution. Through the parallel and complementary analysis of students' own creation, this paper studies the possibility of artistic expression in various project environments. In this case, analysis means the intervention of creativity/art-based on the consideration of artistic skill selection. As reference resources, history and media participate in typesetting, design and art. Besides creativity and artistic analysis, the cultivation of communication skills in the design process is an important part of the project.
l？ Berlin University of the Arts? Kunster Theatre in Berlin
Berlin University of the Arts, located in Berlin, Germany, is the top art university in the world and the largest art institution in Europe. It has a history of more than 300 years, and its predecessor can be traced back to 1696 "Brandenburg Isch-Preysher de Kuenster College". Berlin University of the Arts is one of the largest, most diverse and traditional art universities in the world. All departments of the university cover more than 70 courses, covering the whole art and related scientific fields. The school has the right to confer doctoral degrees and post-doctoral qualifications, and art, music and drama teachers are also trained here.
APS audit:
APS audit is the only way to study in Germany. Its purpose is to prove that the application materials submitted by the applicants for studying abroad are true, and they have achieved enough academic achievements in China University to apply for German universities. When the applicant has passed the material audit and participated in the audit interview or TestAS test, he can get the audit certificate, which is one of the prerequisites for German universities to admit China students. At present, the academic qualifications of Chinese mainland, Hongkong, Macau and Taiwan Province provinces do not need to be audited.
The classification of review procedures for studying abroad in Germany is mainly divided into: general domestic applicant procedures, short-term exchange review procedures, exchange and cooperation group review procedures, material review procedures and pure art review procedures. As the name implies, the examination procedure for pure art majors (such as piano, dance, painting, etc.). ) is suitable for students who are studying or about to graduate, while students majoring in art design and art-related education can only follow the "general domestic applicant procedure", which is also the most common type of examination procedure. There are two main ways: TestAS exam and APS audit interview.
l？ The exam is the Deshi exam.
It is used to examine whether students have the necessary cognitive ability to study in Germany. The examination is a written test, which consists of three parts: language test, core test and professional thinking ability test. The exam can be conducted in German or English. Held twice a year in the world, China has three test sites: Beijing, Shanghai and Qingdao.
Test AS is only applicable to domestic undergraduate students who are not six semesters (four-year system) or eight semesters (five-year system).
Testeas can be applied to people:
a.？ Domestic 2 1 1 universities: students who have finished 1 semester and have not finished the sixth semester;
b.？ Domestic non-2 1 1 universities: students who have completed three semesters and have not finished the sixth semester.
l？ APS audit interview:
Those who are not qualified to take the exam will usually be interviewed by APS audit department. It should be noted that applicants who are unable to take the German practical test can transfer to the general domestic applicant interview process, but applicants who are in the general domestic interview process are not allowed to transfer to the German practical test.
Mainly check whether the applicant really has professional knowledge and has really studied the courses indicated on the report card. From this perspective, the audit interview is neither a professional assessment nor a language test. The interview involves the applicant's major and specific courses. Applicants don't have to recall all the knowledge they have learned, but they still need to prove that they have studied the courses on the report card, can describe the contents of the professional courses they have studied in detail, and can use or display the contents they have learned.
Who can apply for APS audit interview:
a.？ Undergraduate students who have completed the sixth semester in Chinese mainland universities;
b.？ Undergraduates who have graduated from mainland universities in China;
c.？ Three-year college graduates from Chinese mainland University;
d.？ Graduates who have obtained adult education, self-study exams and bachelor's degrees in military academies.
Tips: Applicants need to select the corresponding audit department to submit materials and collect fingerprints according to the jurisdiction. Applicants in the jurisdictions of Shenyang, Guangzhou and Chengdu must go to the consulates in their jurisdictions to collect fingerprints, and the specific time for taking fingerprints will be notified to the applicants on the day of delivery. Applicants within the jurisdiction of Shenyang, Guangzhou and Chengdu can also make an appointment for the delivery date directly at their respective consulates and collect fingerprints on the spot.
In addition to the domestic APS audit, German universities attach great importance to students' design ideas and design ability, so the admission requirements are very high and the application is very difficult. Many people will be brushed in the portfolio stage, not only through the materials and portfolio review, but also through the subsequent ability test or interview. Share some good works for your reference.