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What subjects do freshmen majoring in business administration in Nankai University Business School study? very urgent
1, western economics

This course introduces the related contents of macroeconomics and microeconomics. Including demand and supply; Consumption, savings and investment; Production theory; Market theory; Factor price theory; Risk theory; National income and multiplier theory; Inflation theory and so on.

2. Principles of management science

This course introduces the basic knowledge of management, the function of management operation, and how enterprises face environmental changes. The contents include: management research, management development, environment and organizational culture, goals and plans, strategic management, decision-making skills, company structure, contact and coordination, leadership, incentive methods, communication channels, control systems, management control methods, environment and enterprise development and reform.

3. Statistics

Aiming at the needs of business statistics, this course introduces the general principles and methods of statistical data collection, collation and analysis. The main contents include: statistical research objects and their characteristics, statistical investigation methods, statistical sorting methods, comprehensive index analysis methods and the application of statistical principles in business.

4. Accounting

This course introduces the basic knowledge of accounting, including accounting confirmation, measurement and reporting, accounting subjects and accounts, double-entry accounting principles and applications, accounting vouchers, accounting books, cost calculation, financial reports, accounting organization procedures, etc.

5. operational research

This course mainly introduces linear programming and simplex method; Dual problem and sensitivity analysis of linear programming: transportation problem: objective programming; Integer programming; Dynamic planning, etc. These contents are widely used in the field of business administration. According to the characteristics of business administration education, this course strives to combine theory with practice on the premise of maintaining the integrity of the theoretical system of operational research. Part of the content is illustrated by citing cases.

6, enterprise financial management

This course includes introduction to financial management, fund-raising management, current assets management, fixed assets and intangible assets management, foreign investment management, cost management, operating income management, profit and its distribution management, enterprise liquidation and asset evaluation.

7, enterprise production management

This course introduces production organization management, production planning management, production operation management, production technology management, product development management, production equipment management, production quality management, material procurement management, material storage management, external processing management, production safety management, etc.

8. Manpower deployment

This course discusses the theory and practice of human resource management, human resource planning, human resource acquisition, human resource development and training, and employee performance evaluation. The contents include: what is enterprise human resource management, who is managing enterprise human resource, how to learn enterprise human resource management, human resource nature, human resource investment, human resource accounting, labor service transaction, employment mode, work design and so on.

9. International financing

This course introduces national income account and balance of payments; Exchange rate and foreign exchange market; Foreign exchange risk and forecast; Money supply and demand, interest rate and exchange rate, etc.

10, marketing

This course introduces marketing environment analysis and its strategies, collection and utilization of marketing information, product design methods, target market strategies, design and management methods of sales channels, pricing strategies in marketing, and promotion strategies of enterprises.

1 1, international trade practice

This course discusses the basic links of international trade and the operating mechanism of the World Trade Organization, including the subject matter of the contract, trade terms and commodity prices, international cargo transportation and insurance, payment and receipt of goods, inspection, claims, force majeure and arbitration, the World Trade Organization, tariff concession system, prohibited quantity restrictions, etc.

Operation and management of transnational corporations

The main contents of this course include: overview of multinational corporations, multinational corporations' theory, multinational corporations' global strategy, multinational corporations' foreign direct investment, multinational corporations' technology transfer, multinational corporations' management mode, organizational management, marketing management, financial management, human resources development and management, multinational corporations' international norms, and multinational corporations' establishment and development strategy in China.

13, management information system

This course introduces the concept, structure, technology, application of management information system and its influence on organization and society. The main contents are: the definition, concept and structure of management information system; Management knowledge base, information base knowledge, system concept and essence. Computer system, computer software and hardware, communication and network, data resource management technology.

Application system classification, hierarchical information system, functional information system, organizational information system, decision support system. Information system planning, management information system development methods, system analysis, system design, system implementation, evaluation and operation management, information ethics and information system analyst training.

14, enterprise strategic management

This course introduces the concept and characteristics of strategy, focusing on the industrial structure, resources and strategic capabilities of enterprises and their important role in determining enterprise performance.

The main contents include: introduction to strategic management, macro-environment analysis, industry structure analysis, enterprise resources, strategic capability and market position analysis, expectations of culture and stakeholders, general enterprise strategy, enterprise growth strategy, international market entry strategy and its selection, strategic evaluation and selection, organizational structure and strategy.

15, management of foreign-related enterprises

This course introduces foreign-related enterprises and their management, business decision-making, human resource management, information management, marketing, financial management, legal norms of international trade operation, legal norms of international investment and risk management.

16, Air Passenger Transport Marketing Practice

This course uses the basic principles and methods of marketing to analyze and discuss the essence, characteristics and operating rules of air passenger transport market, and comprehensively introduces and discusses the marketing practice of air passenger transport.

The main contents include: the travel demand, motivation, psychology and behavior of passengers in the air passenger transport market, air passenger transport marketing strategy, route planning strategy, fleet strategy, fare strategy, agency booking sales strategy, service promotion strategy, capital strategy, civil aviation market survey, air passenger transport market forecast and so on.

17, civil aviation cargo transportation management

The main contents of this course include domestic and international parts: the nature of domestic cargo transportation, the investigation and organization of domestic cargo transportation, the general conditions of cargo transportation, the implementation of cargo transportation, the provisions of cargo transportation under special conditions, the provisions of chartered flight and shipping space, warehouse management and loading and unloading operations, container cargo transportation, abnormal cargo transportation and business telegrams. The international part includes the use of freight OAG and freight rate calculation, "IATA freight rules", and will also teach "dangerous goods transportation" and so on.

18, airline management

This course introduces the main aspects of airline operation management. Including: introduction of international and regional civil aviation organizations and regulations, airline operation economics, airworthiness requirements, air traffic management, flight safety and human factors.

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This course systematically introduces the organization and personnel composition of airports in China at present; Airport operation management mode; Airport financial management, revenue and expenditure analysis; Airport land use and control, terminal building and freight building construction management; Passenger and freight ground transportation management; Airport traffic and delays; The airport is safe. In addition, it will also introduce airport public relations, environmental problems and future development direction.