1994, Anta's logo was first hung in front of a shoemaking workshop in Jinjiang, Fujian. After more than ten years of development, Anta Sporting Goods Co., Ltd. has now become one of the largest comprehensive sporting goods brand companies in China, and successfully listed in Hongkong in 2007. Mr. Ding Shizhong, Chairman and CEO of Anta Sporting Goods Co., Ltd., won 17 "Top Ten Outstanding Youth in China" and was elected as the representative of the 11th National People's Congress.
Since its establishment, Anta Company has always adhered to the business policy of "starting a business with peace of mind, being a down-to-earth person and creating a century-old brand". After years of development, its sales performance ranks in the forefront of the country. On May 9, 2009, when Premier Wen Jiabao visited Anta, he pointed out that Anta successfully transformed from a labor-intensive enterprise to a technology-intensive enterprise, and explored a unique road for upgrading "Made in China" to "Created in China". Keeping up with the development of sporting goods in China, promoting the popularization of national fitness and leading the vigorous development of sports events in China are the influences formed by the convergence of Anta brand spirit.
Anta is a practitioner of the monopoly system of sporting goods sales. Anta won the honors of "China Famous Trademark", "China Famous Brand Product" and "China Quality Inspection Exemption Product", and the comprehensive market share of sports shoes ranked first among similar products in China for seven consecutive years. The range of products covers clothing, shoes and accessories, and in 2008, children's sporting goods series and fashion shoes series were launched. Anta has an extensive marketing network in China, covering 365,438+0 provinces, municipalities and autonomous regions, including first, second, third and fourth tier cities. Up to now, there are more than 8,000 Anta brand franchised retail stores. Overseas, Anta products have entered 20 countries and regions such as Serbia and Hungary in Eastern Europe, Singapore and the Philippines in Southeast Asia, Kuwait in the Middle East, Paraguay and Peru in South America.
Anta fully supports the development of sports in China. In 2009, it became a partner of the Chinese Olympic Committee, and will provide the China delegation with equipment and winning clothes for eleven international competitions on 20/200912. At the same time, Anta signed five national water sports teams to provide comprehensive support for water sports in China. Anta has sponsored China Men's Basketball Professional League (CBA), National Volleyball League, National College Basketball League (CUBA) and CCTV Basketball Park all the year round, and is known as the "China League Engine".
Anta is a pioneer of sports science in China. In 2005, Anta took the lead in establishing the first sports science laboratory in the sporting goods industry in China, devoted to the research of sports science, aiming at improving the performance of athletes in China and promoting the development of sports in China. In June, 2009, Anta Technology Center was recognized as the national enterprise technology center, which was the first and only enterprise in the domestic sporting goods industry to receive this honor. Anta signed a number of world-class players in the sports field, such as tennis stars jankovic and Zheng Jie, table tennis world champion Wang Hao and NBA Houston Rockets star Scola, and customized their exclusive equipment. Anta signed a number of world-class players in the sports field, such as tennis stars jankovic and Zheng Jie, table tennis world champion Wang Hao and NBA Houston Rockets star Scola, and customized their exclusive equipment. Anta also provides 123 professional team and 33023 professional team every year. The establishment of Anta Sports Science Laboratory once again proves that only persistent creation and innovation can make the brand step into the road of sustainable development, which is the creative strength that Anta should be proud of.
Anta has been committed to the development of social charity for many years. On May/4, 2008, after the earthquake of magnitude 5. 12 in Sichuan, Anta immediately donated1000000 yuan to the disaster area. Over the years, Anta has also devoted itself to public welfare through activities such as "Anta Star 100 Public Welfare Plan". From June 5438 to February 2008, Anta was awarded the highest honor of "China Charity Award" by the Ministry of Civil Affairs of China.