1. In universities with the most developed market economy, the admission score of marketing major is at a low level in the whole school major.

2, marketing major, really a salesman and salesperson after graduation. If you mix well, it may be the elder brother of the cabinet.

Isn't this major promoting sales, or selling things, handing out leaflets and running business?

Actually, it's really not! This is just the stereotype of many parents and candidates!

Peter drucker, the father of modern management, famously said, "The purpose of marketing is to make promotion redundant."

Zhou Zhimin, vice president of School of Management of Shenzhen University and professor of marketing, said: "Marketing involves a wide range, and promotion is just a drop in the bucket in the whole marketing process.

Market research, product positioning, experience design, brand advertising, etc. All are the contents that need to be explored in marketing. The employment extended from this is also very wide. "All walks of life are inseparable from marketing knowledge, and city students can make great achievements in all walks of life."

"Individuals and organizations who understand marketing have a better understanding of the philosophy of empathy and are more likely to succeed."

In fact, in life, we are all marketing ourselves. If you can really understand the philosophy of empathy mentioned by Professor Zhou, do you think success will be far from you?

The third point: university marketing major, mainly looking for high-tech marketing professional characteristics, this step is very accurate and distinctive.

In recent years, with the rapid development of the times and the renewal of the market, the marketing curriculum has also changed. In professional courses, big data marketing, social media marketing and neuromarketing are all offered repeatedly.