He used to be a proud college student at home and an enviable rising star of real estate companies. He is also an unfilial son whose parents are chanting "Hu bravado", and a "muddy" descendant who was rejected by the villagers with a "golden rice bowl". But now he is an entrepreneurial star in the whole village and even the whole county, a representative of the county people's congress elected by everyone, and a famous "rabbit king" who jumped out of the agricultural gate and returned to his hometown to raise rabbits. On April 10, the reporter walked into Chai's rabbit farm to listen to his entrepreneurial story and his unique views on college students' entrepreneurship.
Jump out of the farm and go home to raise rabbits
Chai was admitted to the university from Sanyuan countryside. He graduated from the Department of Economics and Management of Northwest University. After graduation, he worked in a real estate company in Xi 'an. Because of his excellent work, he was quickly reused by the company leaders, not only making him the head of the department, but also equipped with a special car. With a little savings and a lovely girlfriend, Chai wants to buy a house in the city and live a stable life. "I was doing real estate. I calculated an account. I must earn a decent house with my salary. I have to eat or drink for decades. " Chai said that he felt that he had to start a business, so as to gain a foothold in the bustling city.
With this idea, Chai set up his first company with the help of friends, and prepared to fight for a general agent for imported drugs in China. However, due to financial problems, he fell short in the final stage. Not only did he spend all his savings, but he was also heavily in debt.
The failure of his first venture hit him hard. He said, "I will never forget the pain." Later, by chance, an online message about raising rex rabbits to get rich caught his attention. He felt that this project without much investment was very suitable for himself at that time.
The news that famous university graduates are going back to their hometowns to raise rabbits has caused the village to fry. Chai Tao Dong's decision made his parents very angry. "At that time, in the eyes of many people, it was impossible for college students to be involved in raising rabbits. No one at home supports me, and my parents even want to drive me out of the house. "
In 2004, Chai returned to his hometown of Sanyuan with 40 French rex rabbits imported from Laizhou, Shandong. Because rabbits were bred by learning to do everything at first, at the time of slaughter, only 70 of the newly bred 200 rabbits were left, and Chai Tao Dong selected 60 robust rabbits for sale. According to the market situation, each rex rabbit can sell at least 50 yuan. "At that time, I spent more than 30,000 before and after raising rabbits, just waiting for this money to turn around." However, Chai, who is in urgent need of funds, has bad news: 60 rabbits are too few to be bought by businesses.
After a few days of tossing, if these rabbits don't sell any more, the breeding rabbits will starve to death. Without mercy, Chai Tao Dong hired a car and took 60 rex rabbits to the slaughterhouse, where valuable rex rabbits were sold as meat rabbits at low prices. In the snowstorm, it was nearly midnight, and Chai came back with half a bag of rabbit skins, with all the income from hard rabbit breeding in his arms, and he was at a loss.
Establish a website to develop sales.
In July, 2005, Chai's then girlfriend gave her 50,000 yuan deposit to Chai as working capital. "My wife's money is my life-saving money." Chai Tao Dong said this about his wife's behavior.
With this money, the first thing he did was to build a website for his farm. He said, "I think raising rabbits is also online information. There must be someone looking for business opportunities online like me." Shortly after the website was built, Chai updated the new information of the farm every day. He said it was convenient for customers to keep abreast of the situation. But for a long time, the website failed to bring him customers. Just when he doubted whether it was wise to spend a lot of money to build a website, his wife Liang Rui received a phone call from Ningxia.
"The other party said that they saw information on the Internet and wanted to buy a rabbit. Liang Rui, who doesn't understand the market, quoted 100 yuan. " Chai Tao Dong said that when he wanted to sell rabbits at the price of 50 yuan, he couldn't find a buyer. Liang Rui offered such a high price to others that he couldn't sell it this time. A few days later, Ningxia customers really came. This time, they made an order of 20,000 yuan. Chai, who was overjoyed, personally sent rabbits to Ningxia, taught customers the methods of feeding, medication, epidemic prevention and feeding, and taught him all his experiences.
"This business seems to be a teaser. Later, the phone rang more and more frequently at home and asked more and more customers. " This website has opened up a sales market for firewood. By the end of that year, the sales revenue of Chai Breeding Rabbits reached 654.38 million yuan. "Until now, most of my customers have contacted through websites, and the Internet has opened a door to success for me."
The first bucket of gold was found, and Chai introduced many new varieties of high-quality meat rabbits. In 2006, his farm has reached an annual output of 30,000 rabbits, and it sells well.
In the process of expanding the breeding scale of breeding rabbits and broadening the sales channels of breeding rabbits, Chai accepted the popular business model of "company+farmers" and took the lead in setting up a "rabbit industry cooperative" to attract neighboring farmers. At present, his company has driven thousands of farmers. Chai's company is not only responsible for recycling members' products, but also buying rabbits from other farmers at high prices. He said: "I have experienced sales difficulties and understand farmers' concerns."
College students should not be afraid of failure when starting a business.
In order to realize his dream, Chai firmly took the first step in the amazing eyes of everyone. He said, "After 360 lines, you will be the number one scholar. As long as you have a broad vision, choose the right path and take the first step firmly, everyone has the opportunity to become the number one in the industry, and your contribution can win the recognition and respect of the society. " At present, the employment situation of college students is grim, and many college students can't find satisfactory jobs for the time being because their majors are not right and their employment concepts are backward. When the reporter asked Chai what advice he had for college students to start their own businesses, he said that college students have many practical difficulties, but they also have many advantages. For example, college students are good at observing and thinking, and have strong pioneering and innovative ability. If they consciously participate in some social practices and experts give them some entrepreneurial guidance, I believe more and more college students will become successful entrepreneurs.
Through his own practice, Chai believes that college students should proceed from their own reality, should not blindly pursue high technology, but should choose the right starting point and choose those projects that do not need too much money and can be maintained by social resources. At the same time, he hopes that government departments will give more guidance and policy support to college students' entrepreneurship and help more college students with entrepreneurial ideals realize their entrepreneurial dreams. "College students should not be afraid of failure when starting a business. No one can guarantee that things will be done well once, and they will never succeed if they are afraid of failure. " For the secret of entrepreneurial success, Chai summed it up as the right choice and unremitting efforts. ;