So how to make stores seize every node and increase sales is a headache for thousands of physical stores.
First, you need to know why you want to do marketing. Marketing, of course, is for innovation and repurchase.
Perhaps everyone has heard a saying: "The smell of wine is not afraid of the depth of the alley", and many people also take it as the truth. That's true, but the wine should be fragrant to the whole city, so as not to be afraid of the deep alley. A good store is good in all aspects, but because the marketing is not in place, I am afraid it is better. After all, there are too many competing products and too many industries. In today's era, customers will never lack choices. This is why marketing is crucial.
Discounting profits, is it marketing? Yes, but not exactly. It was completed because of the discount. In the repurchase process, once the holiday is over and the discount is resumed, the repurchased customers will feel that the price has become higher, and then the goodwill will disappear and the customers will be lost. Therefore, good marketing needs to satisfy both Racine and repurchase.
Rational use of tools, online and offline marketing and new repurchase are the most reasonable marketing schemes.
Network marketing: use lottery stamps to promote activities and attract popularity.
Blind box lottery interactive red envelope wall, you can set up some small red envelope rewards or gift certificates around shops and festivals. I believe it will definitely attract a number of traffic customers.
Interactive prize-winning game lottery, such as knocking on the global war epidemic, fighting the virus, and getting points to exchange gifts you want to use in the store.
offline marketing
1, make holiday marketing activities, and use posters or Yi Labao to show them.
Exodus: Goddess Day is special, and all ladies enjoy a bottle of red wine for free when they enter the store.
2. Place the screen outside the store and use the Hi live message wall function. Customers will be attracted by information when they pass by. Then scan the code and join the message interaction to increase the chances of entering the store. (If you can't enter the store to scan the code and add news, you can also transform yourself into an official WeChat account fan and accumulate potential customers. )
3. Prepare some holiday-related gifts in advance, put a screen in the store and use the competitive pk function. Everyone who arrives at the store can participate once and start a round of pk for half an hour. Winners can get small gifts such as lipstick and dolls from the store. Increasing the consumption experience can invisibly increase the repurchase rate of restaurants.