Lead: Using maintenance to send relevant information about student management to the mobile phones of relevant students can save time and improve work efficiency.

The development of new media has brought earth-shaking changes to people's daily life and has become an indispensable part of daily communication, work and study. For college students, new media is a very attractive new thing, which is rapidly spreading among students. In this regard, university administrators should make full use of the advantages of new media, strengthen the management of students, and cultivate high-quality talents with all-round development, innovation and realism. [ 1]

First, the importance of new media in management education for college students

(A) the new media can effectively promote the exchange of information in schools.

At present, in the management system implemented in colleges and universities, two levels of management are adopted, that is, two-level institutions or two-level departments. In colleges and universities, each college or department is relatively independent, so there are some differences in the cultivation and management of students. Although this two-level management model has certain advantages in mobilizing the enthusiasm of managers, it also has some disadvantages, such as wasting resources, redundant construction of systems and facilities. In addition, it will adversely affect the communication between teachers and the all-round development of students. The application and popularization of new media in colleges and universities has broken the current situation of college management, and there has been better information exchange and resource sharing among departments, teachers and students. [2]

(2) New media can scientifically promote students' cultural life.

In the cultural life of college students, traditional school journals and newspapers still play an irreplaceable role, but they can't meet the cultural needs of college students gradually, and the emergence of new media meets the needs of students. In the new media platform, college students can choose the information they need according to their personal needs, and can better express their thoughts and feelings, thus making their cultural life more colorful. Moreover, college students can make full use of new media technology to communicate effectively and discuss related contents in the cultural field, which not only broadens their learning horizons, but also provides effective ways for college students to obtain information and lays a good foundation for their future employment and job hunting.

Second, the application of new media in the management of college students

(A) Tencent QQ in the management of college students.

As we all know, QQ has many communication and entertainment functions, and it is easy to operate. It is the earliest chat tool popularized in colleges and universities. In colleges and universities, almost every student has his own commonly used QQ. Therefore, using QQ to strengthen the management of students can be free from geographical and time constraints, thus achieving higher benefits. 1. Create a class QQ group. Creating QQ class groups can effectively improve the cohesion of classes. On this platform, students, teachers and students can better communicate on study and life issues and enhance mutual understanding and emotion. In addition, counselors can post all kinds of information in QQ group to facilitate students' management and enhance the effectiveness of management. 2. Use QQ resource sharing platform to realize resource sharing. In daily study, the knowledge that students are exposed to is often limited to textbooks, and the depth and breadth can't meet the needs of students. Using QQ resource sharing platform, counselors can upload relevant learning materials, videos and documents, which is convenient for students to download and study according to their own needs, improve students' learning efficiency and enrich their knowledge.

(B) the application of WeChat in the management of college students

Wechat is a new voice communication tool launched by Tencent after QQ. Voice, video, pictures and text can be sent quickly through WeChat. In addition, users can also add friends and pay attention to public platforms by searching, scanning QR codes, shaking and so on. Today, WeChat has become one of the social software commonly used by college students. In colleges and universities, we can use WeChat to strengthen the management of students from the following aspects. [3]

1. Use WeChat to publish student work information. By using maintenance to send information about student management to related students' mobile phones, it can save time and improve work efficiency. In the past, teachers often released students' homework information face to face or relayed by others. This traditional way of information dissemination is not conducive to the improvement of work efficiency. Using WeChat to publish students' homework information can greatly change this phenomenon, further narrow the distance between teachers and students, and can also answer students' confusion in real time. It can be said that the application of WeChat in student work management has a certain positive effect.

2. Use WeChat to strengthen communication between teachers and students. Traditional student management methods often need a lot of time when dealing with student work. In this regard, in addition to the necessary face-to-face communication with students, teachers and counselors can also use WeChat to communicate with students, understand their various situations, and let them feel the care and love of teachers, thus enhancing the feelings between teachers and students and better managing students.

3. Use the real-time positioning function of WeChat to build a safe and harmonious campus. Using the location function of WeChat, we can accurately know the location of the information publisher, find the publisher conveniently and quickly, and then strengthen its management.

(C) Weibo's role in the management of college students.

Weibo is an open and personalized communication platform, which can effectively enhance the communication between people. In colleges and universities, Weibo can be used to strengthen the management of students in the following ways.

1. Use Weibo to interact with students. Traditional teaching methods can no longer meet the needs of college students. Through Weibo, students and teachers can enhance mutual understanding and cultivate teacher-student friendship. In addition, teachers can learn about students' living conditions and actual needs from their Weibo, so as to better guide and help them.

2. Establish a student feedback platform. College students are full of vigor and vitality, have their own personality, and have their own opinions and opinions in many aspects. In this regard, university administrators can establish a Weibo platform, where every student can express his/her views, and then deal with them appropriately according to the students' feedback, so as to strengthen management.

Third, the conclusion

In the field of education, the advantages of new media are becoming more and more obvious. Through the correct use of new media, we can better manage college students, make their study and life develop in a healthy direction, and finally become high-quality talents needed by society. Of course, we should also realize that the application of new media technology in the management of college students is not overnight, it is a long-term systematic project, which requires the joint efforts of teachers and students.

References:

[1] Liu Huaidong. The application of new media technology in college student management [J]. New media research, 20 16(2).

[2] Zhang Qunhui. On the application of new media in the management of college students [J]. Brand, 20 15(2).

[3], Lou, Cui Zhifeng,. The application of new media in the management of college students and the analysis of existing problems [J]. Guide to Journalism Research, 20 15(5).

;