Training objective: To cultivate high-quality skilled professionals who are well-developed morally, intellectually, physically and aesthetically, master the necessary basic knowledge, master the professional knowledge of automobile structure, automobile theory, automobile application technology, automobile electricity, inspection and diagnosis, enterprise management, modern marketing, domestic and foreign trade, have the ability to analyze and solve technical problems in automobile application, and can engage in the marketing, maintenance, reception, after-sales service and management of modern automobiles and accessories. Main courses: automobile structure, automobile culture, automobile electrical appliances, automobile performance and testing, marketing, automobile beauty, automobile maintenance reception, public relations, negotiation and promotion skills, automobile professional English, etc. Employment orientation: Graduates are mainly oriented to automobile sales and automobile maintenance enterprises, engaged in market planning, marketing, business reception, automobile trade, second-hand car trading, automobile information and technical services, automobile rental, automobile survey and damage assessment, etc. Employment direction: 1, engaged in automobile marketing in automobile manufacturing or automobile trading industry (such as 4S shop); 2. Engaged in the sales and management of auto parts in automobile manufacturing or maintenance enterprises; 3. Insurance institutions or automobile maintenance enterprises are engaged in automobile insurance consultation and loss compensation; 4. Engaged in auto credit in financial institutions. [Edit this paragraph] Quality and ability training of automotive technical service and marketing professionals: comprehensive quality 1. Ideological and political quality: I love the socialist motherland, support the leadership of the production party of China, support the national principles and policies, and have a correct outlook on life, values, morality and legal system. 2. Professional quality: good professional attitude and professional ethics; Love your job, be honest and trustworthy, rigorous and realistic; Have basic ability and management and innovation quality. 3. Humanistic quality and scientific quality: broad vision, blending of arts and sciences, with certain scientific thinking and spirit, healthy and elegant aesthetic taste and correct aesthetic point of view, strong aesthetic ability, distinctive personality and strong academic ability. 4. Physical and mental quality: have a certain knowledge of physical exercise and physical hygiene, develop good habits of physical exercise and paying attention to hygiene, master certain sports skills, and reach the national physical exercise standards; Have perseverance, positive and optimistic attitude, good interpersonal relationship and sound personality. 2. Professional ability 1. Vehicle and parts sales capacity II. Evaluation ability of automobile performance. Business contact ability puts forward technical service operation items and technical service methods 4. Technical service and marketing information processing ability. Evaluation ability of after-sales service operation project 6. Three guarantees appraisal ability. Sales ability of auto parts. Career development ability 1. Ability to solve problems. Ability to identify the performance of parts. Organize production capacity.