1. Objective: To deepen the comprehensive reform of higher education, stimulate the creativity of college students, cultivate and bring up the main force of mass entrepreneurship and innovation, and promote the transformation of competition results, the formation of new Internet formats and the high-quality development of service economy through competitions.

2. Task: To build a platform for docking college students' innovative and entrepreneurial projects with social resources, promote the landing and development of college students' innovative and entrepreneurial projects, select a number of outstanding projects with innovation, practicality and market potential through competition, and deliver high-quality innovative and entrepreneurial talents to the society.