Campus agent, as its name implies, is to sell the goods and services provided by merchant institutions on campus, so as to collect a certain commission. Campus agents generally work part-time for our students. Under normal circumstances, agents can earn a certain profit, businesses can expand sales and increase sales, which is more convenient for students at school. This is a win-win situation.

With the expansion of colleges and universities, the number of college students is also increasing exponentially, and the number of college students of general size is also increasing. Students have a great demand for food and clothes. So businesses began to pay attention to campus, a huge potential consumer group, and campus agents came into being. In short, campus agency is the behavior of students selling the principal's goods and services in school according to the agreement reached by both parties.

Extended data:

The objective problem of campus agency;

1, colleges and universities have relative independence and particularity, consumption is not fully market-oriented, and the general mass media cannot radiate, which makes it difficult for some marketing work to be fully carried out like the mass market. For example, some advertisements are restricted to be published on campus, and some promotional activities are not allowed to be held on campus;

2. The universities are scattered and the work is complicated. When a new product goes on the market, it may need to hold a press conference one by one to produce results and invest more manpower and time;

3. College students generally have no fixed income, and their consumption is basically self-consumption, which restricts their consumption behavior to some extent. Although they have a high desire for brand consumption and are sometimes limited by their own abilities, they have to settle for the second best.

Reference: Baidu Encyclopedia-Campus Agent