Market survey refers to the use of scientific methods to collect, record, sort out and analyze the market situation purposefully and systematically, so as to understand the current situation and development trend of the market and provide objective and correct basis for enterprise decision makers to formulate policies, make market forecasts, make business decisions and make plans.
Market research is the basis for enterprises to make marketing plans. There are two ways for enterprises to conduct market research, one is to entrust a professional market research company to do it, and the other is to do it by themselves. Enterprises can set up a market research department to take charge of this work. The basic process of market survey includes: defining the survey objectives, designing the survey plan, making the survey work plan, and organizing the field survey.
Conduct market research; Clarify the objectives of market research, which are different according to the different needs of enterprises. When implementing business strategy, enterprises must examine the development trend of macro-market environment, especially the future development of their industries. When making marketing strategies, enterprises should investigate market demand, market competition, consumer buying behavior and marketing elements.