Netease was founded in May, 1997. It is one of the most influential Internet companies in China and has been seeking to become the starting point of digital life in China and digital commerce. In just over two years, Netease has created many firsts in China's Internet history by virtue of its technological advantages: the first domestic full-text search in Chinese, the first large-capacity free personal homepage base, the first free e-card station, the first virtual community, the first online new product auction and the first personalized service in Chinese. It was rated as the first of the top ten websites evaluated by CNNIC, the most authoritative website in China, and became one of the most popular websites in China. At present, Netease has abandoned the concept of "big and complete" portal and made a bold attempt around digital commerce. At present, with a mature digital commerce platform and a large number of online transactions, digital commerce has begun to take shape. Character background: Ding Lei: general manager of Netease 197 1, born in Ningbo 1993, graduated from Chengdu University of Electronic Technology1993-1995,5, and worked in Ningbo Telecommunications Bureau1995.