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How does voluntary service promote the social integration of enterprises
According to relevant reports, 430,000 volunteer organizations have been established nationwide, and more than 60 million volunteers have participated in various activities all the year round. Among them, voluntary service organized by enterprises has become a stable and developing force in the field of voluntary service. According to the survey, more than 70% of the corporate volunteers currently serving in China are from foreign companies. The successful experience of multinational companies in China shows that fulfilling social responsibility has become a strategic choice for many companies, and it is also a favorable factor for multinational companies to operate successfully in China. With the pace of China enterprises going abroad, the international community is increasingly calling on China enterprises to fulfill their social responsibilities overseas. According to the statistics of the Ministry of Commerce, by the end of 2008, 8,500 investors in China had set up a total of1.2000 foreign direct investment enterprises, distributed in 1.74 countries and regions around the world. The accumulated net foreign direct investment (stock) is 1.8397 billion USD, and the assets of overseas enterprises exceed 1 trillion USD. In this context, corporate voluntary service is of great significance. As the initiator of the theoretical system of corporate citizenship in China, the 2 1 Century Corporate Citizenship Research Center, whose mission is to promote the practice of corporate citizenship in China and build a communication platform between enterprises and the government, economic think tanks and experts and scholars, recently focused on the hot topic of "corporate volunteers" and invited experts from all sides to discuss the topic of "how voluntary service can promote the social integration of enterprises" in Beijing. Chen Wanfen (Chief Representative of the Beijing Representative Office of the British Overseas Volunteer Service (VSO)) focuses on bringing everyone in and letting everyone feel the sense of accomplishment as a volunteer. Then, integrate volunteers and make them professional, which requires the company to invest more, assist volunteer teams and train volunteers, so that the company's ideas, volunteers' interests and skills can be integrated and good results can be achieved. In addition, it is also important to find reliable partners for successful planning and evaluation. Wang Zhongping (founder of Beijing Hezeyi Volunteer Service Center) corporate volunteer service is the general trend. Externally, corporate social responsibility can establish a good external image, and employee volunteer service is a very important part of corporate social responsibility. Internally, it can effectively improve employee cohesion and reduce employee mobility. Enterprise volunteer service can go through three stages of development: the first stage is the experience stage, which gives employees the opportunity to experience volunteer service; The second stage is the social service stage, so that employees can continue to pay attention to our volunteer service; The third stage is to let volunteer service take root in corporate culture and become a public welfare brand of enterprises. Enterprises should normalize, localize, systematize and institutionalize volunteer service, set up volunteer days, provide paid vacations for volunteers, and accurately record volunteer service time. Relo (Lenovo Corporate Social Responsibility Consultant) At present, I think corporate volunteer service should be a top-down promotion activity. If senior executives don't know enough about volunteer service projects, it will be more difficult to implement them within the enterprise. Du Jiang (Senior Public Affairs Director of Swire Property) Our volunteer activities have several characteristics: First, we emphasize the interaction between employees and customers; Second, in order to solve the problem of insufficient human resources, we set up a joint venture organizing Committee team to recruit core members, and all employees who are interested in participating in volunteer activities can sign up; Thirdly, we encourage employees to bring their family and friends to volunteer activities. But we are also faced with the difficulty of finding activities with core brand value. He Ye Nan (Assistant Manager, Corporate Communication and Brand Strategy Department, CapitaLand Investment Co., Ltd.) We attribute the function of CSR to the corporate communication function as the beginning of brand activities. We especially hope to do it with the help of professional organizations, so that, first, we can increase our manpower and help us copy activities; Secondly, the post-analysis that was missing before has gradually begun now, and it faces the problem of how to define the evaluation criteria. Judging from the existing data, enterprises are still facing the problem of effective management, so how to do these things well is also one of the problems we hope to solve when making plans for next year. Ma Libo (the cooperation between corporate citizens and the government of Yi Anxin Computer System Co., Ltd.) is done in two aspects: first, extensive voluntary service, without too much training for employees at one time. Let's go to activities such as giving love and send warm. Employees go to migrant children's schools, the company sets up donation boxes, conducts public welfare training workshops for the disabled, and cooperates with universities and other institutions. Employees spend nearly three months designing projects with students for two weekends every month, and finally complete the design report. The second is to do volunteer activities in depth. Employees and trainees have a few days of very in-depth communication, and then they have to contact privately. This mode of interaction with the audience is very good. We should not only pay attention to extensive community integration, but also pay attention to deep community integration. Zhao Meng (head of corporate social responsibility promotion department of Canon) should build the first team systematically, and the company should definitely promote volunteer activities and encourage volunteers to participate. Second, project management should be scientific. It is necessary to know what the needs of the recipients are through preliminary research, and then rationally develop links, train volunteers, control the process, and conduct post-evaluation. Thirdly, model the activity organization and establish a modeled and reproducible toolbox. The data, tables and even common sense used in an activity should be put in the toolbox, and people in the branch can get information about doing similar activities from this toolbox, so as to be qualified from scratch. Fourth, skill input should be personalized, and activities with low threshold and strong participation should be set to ensure coverage, and activities with high threshold should be set to improve service quality. Fifth, the statistics of activity time should be platform-based, so that the number of participants, participants and third parties can be put on this platform for electronic calculation. Sixth, incentives and recognition should be visualized. Dong Qiang (Associate Professor, School of Humanities and Development, China Agricultural University) first hoped that the Ministry of Civil Affairs would give more support to the first-class supporting institutions such as Zhongze, but did not approve of the government's incubating and cultivating NGOs. We believe that government departments should implement more industry supporting institutions and promote the voluntary service of the whole society through supporting institutions. Second, enterprises enter the community, and corporate volunteer service has entered the community for a long time, especially in rural communities.