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How does Mango Taiwan lay out the entertainment industry chain in the first grade graduation season?
The graduation season of senior one is the third season of Hunan Satellite TV's original program "Senior One". Compared with the single program of the previous two seasons, the third season program made use of popular variety resources such as Fast Ben and Everyday Up of Hunan Satellite TV, and injected real-time popular elements such as Ang Lee's new film and Hugh who won the Golden Eagle Award. After the end of this season's program, these trained newcomers will also shoot film and television dramas under the arrangement of Hunan Satellite TV, and sign contracts with brokerage companies and crews such as Huayi. It is not so much a campus documentary program as a test of Hunan Satellite TV's layout of its own entertainment industry chain.

Type (20%): 17 points

Use stars to make "wedding clothes" for newcomers.

"Graduation Season of Senior One" is positioned as a "campus documentary program", with stars but not protagonists, performances but deep digging into the cultivation process behind the performances. The program truly records the struggle of a group of young people for their dreams. Compared with the so-called "reality show", the proportion is indeed greater than the program, so the program type gives a high score of 17.

In the market where music, parents and outdoor programs dominate the screen in turn, the truth and beauty of "reality show" are often mentioned. Whether a star or an amateur, the main reason for being criticized for "putting on a show" is often the lack of a reward and punishment system that can really arouse their interest.

The reason why "Graduation Season of Senior One" makes many viewers feel more real is because the program has set up a system that is highly valued by star teachers and amateur college students. For these students who have passed the screening, they will be able to participate in the filming of the upcoming graduation drama "The Legend of the Sword and the Chivalrous Man" in Shanghai. At the same time, they will also sign contracts with brokerage companies and crews such as Huayi Brothers, which is very attractive for young actors who love to perform.

Compared with last season's program, this season has increased the system of double tutors leading the team, increased the sense of competition and stimulated the competition among the leading tutors. The students they brought out won, and the nature teacher's face also gained, which also made Chen Jianbin and other teachers work harder to preach and teach, instead of putting on a show.

Quality (15%): 12 points.

Anime element circle powder young audience

Compared with the previous two seasons, "Graduation Season of Senior One" added the second element of animation. Obviously, this is to attract young audiences. From the data point of view, this production design is quite popular with audiences under the age of 23. According to this highlight, we give 12 points.

Because this is a "documentary program", there is often a documentary sense of sight from the shooting technique. The program is mainly about students' growth performance, so many teachers have been added to guide students, the relationship between students and the description of life details, which account for a large proportion in the program, and this is exactly the true story behind the stage that the audience wants to see.

In addition, many viewers obviously found that compared with the previous two seasons, the second element of animation was injected. From teachers to students, they are all portrayed as cartoon characters, appearing at the beginning and end of each program, which plays a role throughout the whole episode. This kind of production effect is very good for young viewers, which is also the main audience of the program.

Performance (15%): 13.

The star teacher is the green leaf of the students.

The guests are mainly divided into two parts, star teachers and amateur graduates. Among the star teachers, Chen Jianbin and Anita Yuen performed best. Although the students are not well-known, many of them have performed before, and some good works have appeared on the market. The guest gave us a high score of 13.

At the beginning of the program, I was actually a little worried about Mr. Chen Jianbin's performance. After all, he has always been unsmiling, and it is difficult to stimulate his sense of variety. However, after the program was broadcast, Chen Jianbin was unexpectedly brilliant. Sometimes he is harsh and angry, and sometimes he is childish. This kind of "contrast" is exactly what variety shows need. In contrast, Anita Yuen, who has always been famous for her silly elder sister image, appears to be "acting in her true colors". She will be angry because the students are disobedient, and she will be spoiled because her husband reveals the truth. Their loving "dog food" is also scattered all over the episode.

As far as students are concerned, Yi and Yang are all famous young actors, and their masterpieces can be found in Baidu. Esther Yu, the auditor, is the most brilliant and labeled because of her naughty ghost horse character and nonsense performance. Compared with these people, some students in 17 lack a sense of existence because of their weak personality labels.

Word of mouth (15%): 13.

Using Hunan Satellite TV Variety Matrix to "suck powder"

"Graduation Season of Senior One" was warmly welcomed by a large number of entertainment stars and praised by mainstream media such as People's Daily. At the same time, we also completed a test of Hunan Satellite TV's layout of entertainment industry chain, so we give 13 points.

The reason why Graduation Season of Senior One is widely praised by the industry is that Hunan Satellite TV has made good use of its own resource matrix. For example, at the Golden Eagle Festival Awards Ceremony, the students in the program participated in the performance of the awards ceremony, invited Hugh, Li, Zhao and other award-winning big coffees for interviews, and invited Ang Lee, the director who was promoting the new film, to let Chen Jianbin take the students for an exclusive interview. In addition, "Graduation Season of Senior One" also used Hunan Satellite TV's "Happy Camp" and "Everyday Up" to simulate shooting, and created a special program of "Graduation Season of Senior One", skillfully using Hunan Satellite TV's own superior media matrix communication power to suck powder for "Graduation Season of Senior One".

Scoring (15%): 12.

It is difficult for experienced audiences to sing.

Since the broadcast of the program, it has been the champion of CSM national network in the same period. Although many young viewers are circled, this program is not highly discussed among viewers over 30 years old, and only 12 points can be given.

In the latest program, "Graduation Season of Grade One" ranked first in the same period with the net rate of CSM national network of 0.8 and the share of 5.54%, and it was also the variety show with the highest network share in the country that night. However, because the program mainly depicts the life of college students, it is difficult for the audience of high age to produce * * *, so the hot discussion of this group is not high, which is also the place where the program needs to be improved.

Highlights and slots

For the initial score 10, five points will be added for each of the two bright spots, and five points will be deducted for one slot, and finally 15 will be given.

Highlights 1: "Graduation Season of Senior One" has well touched the hot spots of various unexpected events in the entertainment circle, such as the Oscar Ang Lee Award, the Golden Eagle Festival Award and so on. These all make the program with less star flavor have a topic.

Highlight 2: The program did not "play with tickets" in cultivating students, but invited experts in their respective fields to give guidance. The joining of Ni Ping, Cai Ming, Liu Chang and others also made the program more professional.

Slot 1: Compared with angry and "idle and unhappy" Esther Yu, many students' personality labels are still weak, and their sense of existence is also weak, so the program can be balanced by others' personality portrayal in the future.