The focus of the international exhibition industry tends to move eastward, while the Asian exhibition center tends to move northward. In this situation, the international development of China convention and exhibition industry makes all kinds of convention and exhibition enterprises have higher requirements for talents. Cultivating a group of middle and senior management talents with innovative planning ability and modern management concept can effectively improve the international core competitiveness of China's convention and exhibition industry.
More international exhibition talents will be hotter in the future! This direction is to train applied talents who not only master the basic methods of exhibition design and management, but also have professional knowledge of foreign languages, foreign trade and international business. The employment direction of students is mainly to organize enterprises to engage in planning, marketing and management in large-scale conferences, exhibitions or festivals at home, abroad or abroad.
Exhibition planning and management (exhibition planning, exhibition marketing)
China's future convention and exhibition industry has great potential. Global economic integration and the development of global convention and exhibition industry will promote the further development of China convention and exhibition industry. China's accession to the WTO is conducive to improving the overall level of China's exhibition industry and expanding the market scale; Expo 20 10 also needs a large number of exhibition designers who can independently design and guide the construction: these opportunities make exhibition professionals hot in the 2 1 century! In recent years, there are about 3,000 exhibition activities reaching a certain scale every year in China, and tens of thousands of conference projects have entered the market. The direct income generated by convention and exhibition industry exceeds 1000 billion yuan, and the economic output value of related industries directly or indirectly driven by it is about1000 billion yuan. The convention and exhibition industry, known as "sunrise industry" and "money-scattering industry", is rising rapidly with the rapid development of China's economy.
Exhibition planning personnel engaged in market research, scheme planning, sales and operation management of exhibitions. Engaged in market research of exhibition meetings, exhibitions, festivals, venue leasing, incentive tourism and other projects; Engaged in the planning of exhibition projects, themes, investment promotion, exhibition invitation, budget and operation management; Engaged in exhibition project sales and on-site operation management.