Creating Wugang Tourism Brand —— Kiln-to-Kiln Ceramic Art Museum
A good brand creation and value expression always have a good inheritance, such as Tianjin clay figurine Zhang Caisu, Huaiyang's eye inflammation, Shaanxi's folk paper-cutting and so on. Yaoyao Zhi Tao Art Museum mainly focuses on soft pottery and ceramics, and designs and produces tourist souvenirs with Wugang characteristics, cultivating and inheriting national folk culture, cultivating craftsmen, allowing Wugang to go out and more craftsmen to enter life. I am confident to make it a tourism product with Wugang characteristics. Ceramic art has a history of 7,000 to 8,000 years in China, and the national art belongs to the world. What we need to do is to pass on the excellent artistic culture of China, so that children can experience the making process of ceramic art and feel the charm of craftsmanship around them.
Yaoyao Zhi Tao Art Museum was established in 2007, near Wugang Normal School, with more than 1000 members and more than 20 manual creators. Is a professional designer and design team, set product design, development and promotion as one of the manual experience studio. Before that, my parents were out-and-out farmers. They liked to play with mud when they were young, and there were no other toys at that time. When my father was young, he also worked as a bricklayer, making crocks with veteran artists. Later these things were gradually eliminated. In order to support the family, my father went to Zhu Lan to do business with my grandfather, and did many industries. Later, he opened a supermarket for my sister, and I graduated from college to work. Perhaps influenced by my parents, when I was young, I liked to make handicrafts, draw pictures and study fine arts in college. After graduation, I regained my childhood hobbies. My parents and I opened the Yao Yao Ceramic Art Museum, which was managed by my father and made pottery with my mother. Love pottery, love handicrafts and love life! Is our aim! It is our goal to create Wugang tourism culture and unique tourism products! It is our belief to keep art alive and live artistically! Since its establishment, Yaoyaozhitao Art Museum has trained more than 5,000 professionals in soft pottery crafts for kindergartens and art training schools in Beijing, Shanghai, Shenzhen, Zhejiang, Zhengzhou and Pingdingshan, and has participated in the promotion of national intangible cultural heritage such as handmade soft pottery and pottery in Zhengzhou and Pingdingshan for many times. Every winter and summer vacation, kindergarten teachers come to study, and the electronic version of the school-based curriculum compiled by Yaoyao Zhi Tao Art Museum is copied to students free of charge. Even students who have graduated for many years need pottery to facilitate their knowledge in their work, and they are always ready to give guidance and guidance. For some kindergartens in remote rural areas, we will personally send materials to children, so that they can also get in touch with more things and use local materials. In addition to soft pottery, mud courses are also allowed to enter kindergartens. Education and aesthetic education should start with children.
Yaoyao Zhi Tao Art Museum has added more elements of dancing steel to the creation of soft pottery, making it a tourism product with more local characteristics. In terms of ceramic art creation, in addition to the courses in the youth extracurricular activity center, we also go deep into special schools to bring artistic experience to the children there and guide them to create their own works of art in their own world. Go deep into the front line of kindergarten teaching with our teachers and give their teachers and children a ceramic lesson every week, which has become the children's favorite course and a characteristic course in kindergarten. The works of Yaoyao Zhi Tao Art Museum have also achieved great success in the May 1st and 11th tourist seasons, Tieshan Temple Fair, Lake Marathon and other activities over the years. They are loved by tourists from all walks of life and all over the world and become a famous business card for Wugang tourism. Award-winning in 20 13 and 20 17 in 2009. This has increased our motivation to continue, and we will work harder to make our Wugang tourism products better, create greater value for the society, and train more talents to start their own businesses.
After graduating from college in 2006, I taught at Wugang Teachers College. With the strong support of school leaders for art and craft teaching, I set up Yaoyao Zhi Tao Art Club on campus, and was awarded as Pingdingshan Excellent Club 20 18 to teach students art and craft knowledge outside textbooks. In daily teaching, the school has also specially set up a soft pottery class, and soft pottery has also become a "characteristic teaching" in our school; 20 14 went to baguio patriotic middle school in the Philippines as a national expatriate teacher, and at the same time brought soft pottery crafts to the workplace. Art has no borders. In my spare time, I also watched the China Porcelain Exhibition in the Philippine National Museum. I am proud of our motherland.
We also look for opportunities to sell the works made by students of the school art club in parks, markets, activity centers and other places, and we will also go to charity bazaars to donate the money received to students from poor families, so that students can experience the fun of starting their own businesses and broaden their knowledge during their school days. The students looked at pieces of lifeless clay, which changed from their own hands into various toys and vivid cartoon images. They all had a sense of accomplishment, which enhanced their self-confidence and was of great benefit to their future work. Therefore, many students I have taught have brought their skills to their kindergartens after graduation, and some have become characteristic courses in the gardens, which have been well received by their kindergartens.
On 20 15, Yaoyao Zhi Tao Art Museum actively responded to the national spirit of strengthening the construction of extracurricular activities for young students, and in conjunction with the wugang city Youth Extracurricular Activity Center, opened a public welfare course on soft pottery for young people in the city every winter and summer vacation.
In 2020, at the invitation of Yin Ji Town Government of Wugang City, we led the team to join the reburning plan of Caizhuang old firewood kiln, and worked hard to repair the old firewood kiln as soon as possible. Together with the old craftsmen, we inherited and protected our local crafts and fired Wugang pottery with Wugang mud!
Yaoyao Tao Art Museum provides a communication platform for all friends who like handicraft art and painting art, so that all friends who like art have a quiet place to fly their hearts, feel their own artistic journey, and let your life be reborn in the fire!
Yaoyao Zhi Tao Yakou Studio, Zhu Lan Studio and Makeup Studio, welcome you who love ceramic art to join us!
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