Brief Introduction of Zhejiang Biography

Zhejiang Media College (English), formerly known as Zhejiang Radio and Television School and Zhejiang Radio and Television College, was founded in 1978, and Zhejiang Radio and Television College began enrolling students nationwide in 1986. In May 2004, the Ministry of Education officially approved the renaming of Zhejiang Media College.

Zhejiang Media College is an institution of higher learning approved by the State Administration of Radio, Film and Television and the People's Government of Zhejiang Province to train media professionals such as radio, film and television. At present, it is one of the two major bases for training media professionals such as radio, film and television in China, and is known as "Northern Guangzhou and Southern Zhejiang". Since its establishment, it has sent a large number of professionals to TV stations and radio stations in central and local provinces, cities and autonomous regions, as well as TV stations and radio stations at city and county levels and social film and television production units.

The college is located in Hangzhou, which is known as "paradise on earth". At present, the new and old campuses of the college are located in Xiasha Higher Education Park on the Qiantang River and the ancient Beijing-Hangzhou Grand Canal. The new and old campus covers an area of 859 mu with a total construction area of 406,400 square meters, of which the new campus covers an area of 786 mu with a construction area of 376,000 square meters. The campus has complete functions, elegant environment and strong modern atmosphere.

At present, the college has eight secondary colleges and two teaching departments, including School of Journalism and Cultural Communication, School of Film and Television Art, School of Electronic Information, School of Animation, broadcasting and hosting College, School of Management, School of International Cultural Communication, Conservatory of Music, Department of Social Sciences and Ministry of Public Sports, and has set up 28 undergraduate majors and professional directions, as well as some specialist majors. With the approval of the Zhejiang Provincial Department of Education, the college has set up a "3+2" undergraduate major to recruit outstanding fresh graduates for higher vocational colleges in Zhejiang Province. The academic system is two years, and public standard fees are charged. Students will be awarded full-time undergraduate diplomas after graduation and enjoy the treatment of national undergraduate graduates.

The college currently has10,000 full-time students. There are 754 faculty members in the school, 55 of whom have full senior titles, and 145 have deputy senior titles. Seven teachers enjoy special allowances from the State Council. Secondary training 15 1 talents, tertiary training 17 talents. There are 22 candidates for the funding scheme for young teachers in provincial universities. The second batch of "five batches" talents in the province's propaganda and cultural system 1 person. There are 2 young and middle-aged academic leaders in the province. At present, our college has two provincial-level key disciplines, such as radio and television art and radio and television journalism, four college-level key disciplines (applied linguistics, drama and drama, radio and television engineering and art (TV program production)), and six college-level key research institutes and individual studios, such as the Institute of Journalism and Communication and the R&D Center for program hosts. It has five research institutions at or above the provincial level, including National Animation Teaching Research Base, Zhejiang Communication and Cultural Industry Research Center (the key research base of Zhejiang Philosophy Society), Zhejiang Radio and Television Research Institute, China Radio and Television Association Media Literacy Research Base and Zhejiang Intangible Cultural Heritage Research Base, forming a relatively stable and advanced training base for teaching and scientific research personnel. At present, our college has four provincial key construction majors and six school-level key majors. Five provincial-level quality courses. Provincial education reform project 10. Second prize of provincial teaching achievement award 1.

The college has distinctive professional characteristics. Equipped with advanced teaching and experimental equipment, it has more than 50 laboratories, including virtual studio, non-editing laboratory, audio-visual comprehensive laboratory, MIDI production laboratory and radio and television communication computer laboratory. The total value of teaching instruments and equipment exceeds 1 100 million yuan. The 22-story photo studio has been completed and used, with an investment of 65.438+0.3 billion yuan and a total construction area of more than 30,000 square meters. There are 654.38+0.200 square meters, 400 square meters, 300 square meters, 200 square meters and other 654.38+0.7 studios. It is a radio and television program production base integrating teaching, scientific research and social services. The school is also equipped with campus cable TV, Gigabit campus network, satellite ground receiving station, campus broadcasting station and experimental TV station. With a building area of 22,000 square meters and a collection of 650,000 documents, including nearly 20,000 audio-visual materials, the library has become a regional radio, film and television information center in China.

In recent years, according to the decision of Zhejiang Provincial Party Committee on speeding up the construction of a cultural province, the College has established the strategic goal of Industry-University-Research integration, adopted a series of measures to speed up the pace of practice, and strived to improve its social service capacity through foreign cooperation and opening up. The college has carried out in-depth cooperation with the provincial radio and television group. Establish a market-oriented operation mechanism, set up Zhejiang Radio and Television Media Co., Ltd. ... Zhejiang Media College Experimental Art Theater was established. Strive to tackle key research and development projects of radio and television science and technology. Actively participate in the animation industry. Cooperate with Hangzhou Economic and Technological Development Zone to build a media cultural and creative industrial park. Insisting on opening up schools and expanding the space for international exchanges and cooperation, the College has successively established friendly and cooperative relations with Coventry University in the United Kingdom, University of Mü nster in Germany, Nanhai Film and Television Institute in New Zealand, Victoria College of Art in Australia, Michigan State University in the United States, Derksen University in the United States, Boston University in the United States and Chartered Institute of Technology in Singapore, and signed a formal cooperation agreement with Coventry University in the United Kingdom in June 2005.

organization structure

Party-run, college-run and comprehensive archives room

Department of development and foreign cooperation of higher education college

Organization department, party school

Propaganda Department, United Front Work Department, Civilization Office

Ministry of Education, People's Armed Forces Department, Student Affairs Office, Employment Guidance Center

Supervision and Audit Bureau

Office of Academic Affairs, Admissions Office

Scientific research office/department

Personnel office, retirement office

Office of Planning and Finance

Office of international exchange and cooperation

The following non-teaching units

Office of equipment and laboratory management

Industrial logistics management office

Infrastructure department

Security sector

labour union

Communist youth league Committee

library

Experimental TV station, film and television production center, training center

Modern education technology center

Periodical editorial department

shopping center

Logistics development company

Hangzhou zheguang media co., ltd

Campus address

Zhejiang Media College Xiasha Main Campus: No.998 Xueyuan Street, Xiasha Higher Education Park, Hangzhou, Zhejiang Province.

West Campus of Zhejiang Media College: No.65 Zhoushan East Road, Chen Gong Bridge, Hangzhou, Zhejiang.

[Edit this paragraph] Branch Settings

School of Journalism and Cultural Communication, School of Film and Television Art, School of Electronic Information, School of Animation, School of Broadcasting and Hosting, School of Management, School of International Cultural Communication, Conservatory of Music, Ministry of Social Sciences, Ministry of Public Sports, College of Continuing Education and Training Center.

Article 4: Those who meet the following conditions are alumni of Zhejiang Communication College:

1. Graduates, dropouts, advanced students, faculty and staff of Zhejiang Media College (including predecessor: Zhejiang Radio and Television School and Zhejiang Radio and Television College) and those who have worked in our school.

2. Correspondence students from Zhejiang Media College.

3. Part-time professors, honorary professors and other part-time staff hired by Zhejiang Media College.

Article 5: Alumni of Zhejiang Media College will become members of the Association after contacting the General Association of the Alma Mater or local alumni branches, filling in the registration form, acknowledging the articles of association and paying the membership fee.

Article 6: Rights and obligations of members.

Membership rights:

1. All members of this association have the right to vote and stand for election.

2. Participate in various activities organized by the Association.

3. Put forward suggestions and opinions on the work of our association and our alma mater.

4. Give priority to the use of relevant publications and materials of the Association.

Member obligations:

1. Abide by the Constitution and pay membership dues.

2. Care for and promote the development of the alma mater, contact alumni to carry out academic exchange, information exchange, technical consultation and media service activities, and strive for the development of the media industry, economic prosperity and social progress.

3. Actively contribute to the newspapers, periodicals and alumni association publications of the alma mater.

Chapter III Organization

Article 7 The Association shall employ several honorary presidents to guide the work of the Association.

Article 8: The Association shall have a president, several vice-presidents, a secretary-general and several deputy secretaries-general, all of whom shall be elected through consultation. The president is the leader of the college, the vice-president is the president of each alumni branch in principle, the secretary-general is the head of the department in charge of the alumni association, and the deputy secretary-general is the secretary-general of each alumni branch and the head of the college alumni association.

Article 9: The person in charge of the college alumni association is responsible for contacting and handling the daily work of the alumni association, editing and distributing alumni association publications, communicating with alumni and carrying out various activities.

Article 10: Alumni clubs in various places can carry out various activities such as friendship and mutual assistance according to the actual situation in various places.

Chapter IV Funds

Article 11: The source of funds for this Association is mainly solved by the board of directors and schools of Zhejiang Media College. It can also be solved through alumni's voluntary funding and payment of membership fees.

[Edit this paragraph] Key majors

Provincial key specialty

A, radio and television director (undergraduate)

The major of radio and television editing and directing is based on the A-class key subject "Radio and Television Art" in Zhejiang Province, with three provincial-level excellent courses, such as radio and television editing and directing business, film and television drama creation and television editing and directing foundation, and four school-level excellent courses, such as audio-visual language. The key courses of the Academy of Film and Television Arts are the teaching foundation, and the provincial key demonstration laboratories, television editing and directing laboratories and more than 50 practice bases in China are the practical positions. The person in charge of this major is the person in charge of the provincial A-class key discipline "Radio and Television Art", the "five batches" talents of Zhejiang Province's propaganda and cultural system, the provincial young and middle-aged academic leaders, and the master tutor. This major began to recruit junior college students 199 1 and undergraduates in 2003. In the history of 16, we have accumulated rich experience in personnel training and scientific research achievements, and built two powerful double-qualified teaching teams and scientific research innovation teams, including 6 professors (3 tutors for master students) and 8 doctors. The film and television works created by directors trained in this major have won many awards for international and domestic college students' film and television works. At present, there are 639 students; 1 123 college students graduated from CCTV to provincial and municipal radio and television units, and most of them became the backbone of directors, screenwriters and producers.

This major is integrating and applying for the provincial teaching team in 2008, and strives to apply for the national teaching team in 20 10. This major has become a well-known major with novel characteristics and distinct advantages among similar departments in the south. In recent years, Shangxi, Hunan Broadcasting School and many other art colleges have come to our school to study our major, and more and more academic colleagues have come to our school for further study and study. More than 20 associate professors and lecturers from Yunnan Arts University and Anhui Broadcasting School came to our major as visiting scholars.

This major always adheres to the "platform+module" talent training scheme of cultivating high-level creative talents with distinctive characteristics and strong innovation ability, and provides innovative and compound creative talents for the media industry at home and abroad; Strive to build an integrated innovation exchange platform in Industry-University-Research, so that the practical teaching system of this major can take a unique path and cultivate applied talents with strong practical ability; In the next three years, we will introduce and train double-qualified teachers who have both editing and directing practice and film and television theory, and build a high-quality teaching team. At the same time, cultivate a group of well-known scholar teachers with strong scientific research ability and build an innovative team with strong scientific research productivity.

Second, radio and television engineering (undergraduate)

Professional profile

The undergraduate major of "Radio and Television Engineering" in School of Electronic Information, Zhejiang Communication University was established in 2003 and began to recruit students, with 45 students enrolled for the first time. This major is applied on the basis of "Radio and Television Network Technology", and it is one of the first batch of undergraduate majors declared after the school was upgraded to Zhejiang Media College.

At present, it is the only school in Zhejiang Province that has this major to train undergraduate talents in radio and television engineering, and only five universities in China have this major, with the layout of "Northern Guangdong and Southern Zhejiang Guangdong", namely China Communication University and Zhejiang Media College, and others include Nanjing University, Tibet University and Southwest Petroleum University. As far as the employment demand of the national broadcasting industry is concerned, the professionals trained by China Communication University and Zhejiang Media College with a long history of running schools are the main ones. Therefore, the advantages of this major in enrollment and employment market are very obvious. The employment rate of the first undergraduate graduates is 97.5%, and two-thirds of the students are employed in the broadcasting industry.

After years of hard work, some achievements have been made in specialty construction and discipline construction. In 2005, it was established as a key construction discipline at the school level, and achieved "good" results in the evaluation of new majors in Zhejiang Province in the same year. In 2006, it was approved as the first batch of key construction majors at the school level, and successfully passed the evaluation of the right to confer bachelor's degrees in the first half of 2007.

Since the establishment of the undergraduate major in 2003, the teachers of this major have completed the national key project (cooperation) 1, presided over the provincial natural science fund project 1, presided over the provincial science and technology department project 1 (including the major project1and four key projects), and presided over two projects funded by young teachers of the provincial education department.

The characteristics of this major construction are "based on radio and television, tracking the forefront, paying attention to the cultivation of students' ability, and paying attention to cultivating students' innovative ability and practical ability". In terms of personnel training mode, explore the training mode of running a school jointly with China Radio and Television Association, and set up "Zhongguang Class" to try hierarchical teaching; In order to cultivate students' innovative ability and practical ability, we set up the "Students' Scientific and Technological Innovation Group". On the basis of strengthening the cultivation of innovation ability in peacetime, in 2006, my major students presided over seven scientific research projects of "New Miao Talents Program" of Zhejiang Science and Technology Department, which achieved zero breakthrough in students' provincial scientific research projects. In 2007, my major students presided over and declared 4 scientific research projects of "New Miao Talents Program" of Zhejiang Science and Technology Department and 5 scientific research projects of school-level students.

At present, China's radio and television is developing in the direction of digitalization, networking, industrialization and informatization, and is changing from traditional media to modern media, which urgently needs compound talents with good theoretical knowledge and strong innovation ability. This major is also actively reforming the talent training mode, and strives to build this major into a base with certain characteristics that can meet the needs of modern media industry for technical talents.

Third, radio and television news (specialist)

The major of radio and television news was founded in 1986, which is the earliest major in the school and has a history of 2 1 year. As an industrial college directly under the former Ministry of Radio, Film and Television, the school was one of the 25 institutions offering this major in China at that time. So far, this major has trained more than 1000 outstanding radio and television news talents for all kinds of radio stations, TV stations, party and government organs, enterprises and institutions in China. This major is now affiliated to the School of Journalism and Cultural Communication, with 249 students.

2 00 1 year, in order to meet the demand of talent market, a new network news major was added. In 2003, this major was rated as the key construction major in Zhejiang universities. In the same year, the major officially enrolled undergraduates, and the construction of undergraduate and specialist majors entered a period of rapid and high-quality development. In 2005, journalism (radio and television journalism), a discipline of this major, was awarded as a key discipline in Zhejiang Province.

In 2005, the Ministry of Education adjusted the professional catalogue and renamed the major "News Editing and Production" (Art). This major is based on the construction index of junior college level and relies on provincial key disciplines. After five years of construction, it has achieved remarkable results.

The School of Journalism and Cultural Communication, where this major is located, is the vice-president unit of Zhejiang Communication Society, the governing unit of National Journalism Education Society and the standing governing unit of Zhejiang Radio and Television Society. The person in charge of this major is a young and middle-aged academic leader in Zhejiang Province, a member of the Tenth Five-Year Plan of Philosophy and Social Sciences, and the first national "Top 100 and Top 100" radio and television theorists.

After this major became a provincial key construction major, it formulated a five-year construction plan and determined the guiding principles and development direction of professional construction. The guiding principle is: carry out professional construction around "two concepts and one orientation". The "two concepts" are: running a major with the concept of journalism, and building a practical teaching system with the concept of "practice is actual combat"; "One direction" refers to the direction of talent training, that is, to cultivate students who are "quick to get started, have strong practical adaptability and have great room for sustainable development". The professional development direction is: based in Zhejiang, facing the whole country, becoming a first-class radio and television news specialty in China.

After five years' construction, the professional teachers are abundant, the number of "double-qualified" teachers has increased obviously, and the professional title, education and age structure are reasonable. The existing two teachers are both "Eleventh" provincial philosophy and social sciences? Five members of the planning discipline group, five teachers are members of the provincial news system senior title evaluation Committee, and eight teachers are judges of various outstanding radio and television news awards in the province.

Experimental teaching equipment, textbook construction, books and materials, practice base and other teaching conditions fully meet the teaching needs.

Since 2002, teachers in this major have made remarkable achievements in scientific research. Full-time teachers published 373 papers in academic journals at all levels; Publication of monograph 12 and teaching material 16; Undertake or participate in vertical projects 104, including 6 national projects, 23 provincial and ministerial projects and 5 bureau-level projects1; Undertake or participate in 4 provincial education reform projects and 20 school-level education reform projects; Undertake 26 horizontal projects.

After several years of construction, this major has formed obvious professional characteristics, which are professional, practical and forward-looking in general. The specific characteristics are as follows: professional teachers have rich practical experience and frequent exchanges and cooperation with the media industry, which can well meet the practical teaching needs of "practice is actual combat"; The direction of professional training keeps pace with the times, adding the direction of online news to meet the needs of the development of the new media era, thus making the profession more forward-looking; Construct a "three-level" progressive practice teaching system and form a "five-combination" practice teaching method; The radio and television experimental equipment required for professional teaching is sufficient, and the practice training base is huge, covering the whole country. These characteristics have become a powerful guarantee for cultivating applied talents with quick hands-on, strong practical adaptability and large space for sustainable development, and have also been widely recognized and praised by the media industry.

4. Hosting and Broadcasting (University)

The major of Broadcasting and Hosting Art in this school is set at 1986 (the enrollment of junior college students began at 1986, and the enrollment of undergraduate students began in 2003, which is the major with the largest number of applicants in the school, with an admission rate of 0.3%). In 2000, it was awarded as a key major (specialist) in Zhejiang Province; In 2004, it was accepted by the provincial education department as "good comprehensive evaluation";

[Edit this paragraph] Scientific research institutions

I. National research institutions

The national influential scientific research institutions in this school mainly include the National Animation Teaching and Research Base and the Media Literacy Research Base of China Radio and Television Association.

1. National Animation Teaching and Research Base

The National Animation Teaching and Research Base is a national research base established by the State Administration of Radio, Film and Television. Established in June 2007, the base is one of the four similar bases in China, which embodies the strength and status of animation teaching and research in China.

Peng Shaojian, Dean, Xiang and Pan Ruifang, deputy directors of the national animation teaching and research base of the school, have four research directions. Incorporate into the management of scientific research departments.

The national animation teaching and research base of the school relies on the Animation Institute. The school's animation major was founded in 200 1, which is one of the earliest animation majors held in Zhejiang Province and even the whole country. 200 1 specialty began to recruit junior college students, and in 2004, the specialty officially recruited undergraduates. In the process of running a school, I have accumulated the experience and strength of the integration of animation creation and industrial research.

The national animation teaching and research base of the school has distinctive features among similar bases in China. The construction of animation teaching and research base will give full play to and rely on the unique professional discipline group and humanistic environment of the school. In the long-term course of running a school, the school has formed a relatively complete discipline group of film and television art, such as film and television literature, music production, broadcast hosting, recording arts, film and television director, film and television performance and program production, which has laid a solid foundation for the school to develop into the creative center of the national animation teaching and research base. In recent years, the school has focused on the animation discipline in the aspects of teaching staff construction, teaching reform, scientific research, experimental training facilities construction, funding investment and Industry-University-Research integration construction, and the quality, level, benefit and influence of the animation discipline have been significantly improved.

After the establishment of the national animation teaching and research base of the school, the base made a construction plan, carried out various construction work and achieved fruitful results.

In recent years, the school has carried out a series of research work around the development of animation culture, art and industry. * * * Published more than 50 related papers, published Yu Ben related textbooks 10, won provincial and ministerial related scientific research projects 10, and won the Excellence Award of Zhejiang Animation and Game Professional Education and Talent Training Strategy under the Background of Industrialization, Basement and Grouping entrusted by Zhejiang Education Planning. The school has accumulated rich theoretical foundation for animation art creation and industrial management.

In recent years, the school has also undertaken a series of major animation product planning and production projects, such as the animation short film "The Story of Trees and Clouds", the three-dimensional animation educational film "Peace grows with you", as well as three-dimensional animation public service advertisements, three-dimensional animation brochures, three-dimensional animation posters and so on. The cultural boutique project of the Propaganda Department of Zhejiang Provincial Party Committee won the Chinese traditional virtue two-dimensional animation cinema "The dutiful daughter Cao E", the Beijing Earthquake Administration project "The Dumb Dog PK Troll", the three-dimensional animation short film bureau of earthquake prevention and disaster reduction, the bidding project of the Traffic Management Bureau of Zhejiang Provincial Public Security Department, the three-dimensional animation education film of traffic safety in primary and secondary schools, the three-dimensional cartoon public service advertisement, the three-dimensional cartoon brochure and the three-dimensional cartoon poster. By undertaking the planning and production projects of animation products with major themes from society and government agencies, the team has been trained, the backbone of professional teaching and scientific research has been further condensed, the most advanced animation production and planning concepts and technologies have been absorbed, and the level and quality of animation discipline construction have been promoted.

In recent years, after investment and construction, the animation teaching and research facilities of the school have also been greatly improved. The base is equipped with advanced teaching and experimental equipment, and more than 40 laboratories, including virtual studio, non-editing laboratory, high-end animation laboratory, audio-visual comprehensive laboratory and MIDI production laboratory, provide collaborative support and help for animation teaching and scientific research in the base. The animation laboratory independently put into use in the base covers an area of more than 500 square meters, and the total value of hardware and equipment is more than 5 million yuan. The school also has four multimedia animation laboratories (2D animation system, 3D animation workstation and nonlinear editing system), and the freeze-frame animation studio has been funded and is under intense construction. The school covers various media disciplines and experimental equipment worth hundreds of millions of yuan, which provides a solid facility guarantee for the formation of an educational industrial chain such as animation creativity and production. At present, the base has been able to complete animation experiments and production of cartoons, two-dimensional animations, three-dimensional animations, game animations and post-synthesis. The facilities owned by the base can meet the needs of animation teaching, scientific research and production.

There are 4 professional practice bases in the base and 5 stable professional teaching practice bases outside the base. 100 Many school-level practice bases can also be used as practice training and production bases for teaching and scientific research, which has built a solid platform for promoting the combination of animation and Industry-University-Research and improving students' practical ability and comprehensive quality.

At present, there are more than 8,400 books and audio-visual materials related to animation in the school library, including more than 26,400 professional books, more than 65,438 audio-visual materials and more than 20 academic journals. The School of Film and Television Animation has also set up a reference room and ordered thousands of professional books. The books and materials owned by the school can meet the needs of animation teaching and scientific research in the base.

In recent years, the base has also carried out Industry-University-Research integration activities. The organization participated in China (Hangzhou) International Animation Festival and hosted the animation industry summit forum, which produced good social effects. Therefore, the College was awarded the title of "Advanced Unit of China (Hangzhou) International Animation Festival" by the Hangzhou Municipal People's Government. We have conducted various forms of communication with many animation colleges and established cooperative relations with animation enterprises. At Changzhou International Animation Festival, a cooperation agreement was signed with Changzhou Animation Industry Base to establish a student practice base, which built a broad platform for students to practice and directly participate in the production of animation products.

According to the rapid development of animation industry in China and Zhejiang Province, the base will be built into an animation talent training and talent information exchange center, an animation research and technology development center, an animation program production and program exchange center, and an animation literature information resource collection and distribution center in Zhejiang Province.

2. China Radio and Television Association Media Literacy Research Base

The Media Literacy Research Base of China Radio and Television Association is a national research base founded by China Radio and Television Association, which was established in April 2007 and is the only one in China to carry out media literacy research.

With the rapid development of high technology, traditional media has been transformed and updated, and new media are constantly emerging. The "media environment" constructed by modern media is influencing the whole human world. The media will play a greater role in the transformation from traditional society to modern society. Therefore, improving citizens' media literacy and cultivating citizens' correct judgment and understanding of the media have become the focus of current media, education and social circles. It is becoming more and more important and urgent to establish a regular research institution to provide a good research environment for media literacy education researchers. With its professional and technical advantages, the school started early in the research of media literacy education and has a relatively mature media literacy research team. Therefore, China Radio and Television Association has set up a research base for media literacy in this school. In line with this, the school also established the Media Literacy Institute.

The director of the Media Literacy Research Base is President Peng Shaojian, and the deputy directors are Xiang and Wang Tiande. Incorporate into the management of scientific research departments.

After the establishment of the media literacy research base, the research direction is "media literacy cultivation, audience media literacy cultivation and government media literacy cultivation", and it is planned, constructed and managed according to the idea of "overall mobilization, key cultivation, difficulty breakthrough and step-by-step promotion", and a series of research work is carried out with the goal of "popularizing media literacy education". In April 2007, the first West Lake Media Literacy Summit Forum was held, with the theme of "Media Literacy Cultivation in China in the Transitional Period". Combined with the new characteristics of media literacy education in the transitional period, this paper probes into the media literacy training of communicators and receivers in the transitional period. The forum received more than 70 papers, covering topics such as public media literacy training, professional students' media literacy training, employees' media literacy training and civil servants' media literacy training. The outstanding papers in the selected papers were published in China Radio and Television News, Journal of Zhejiang Media College and Audio-visual Vision respectively. At the same time, media literacy education and training activities have been launched. Organize research on media literacy research projects, and set up the first batch of 10 projects through national bidding. Research on media literacy courses has also begun. Media literacy research talent pool, media literacy research network and media literacy research journals will also be established.

The construction goal of media literacy research base is to make it an important base for national media literacy research.