The winning proportion is 1. 15%. According to relevant data, it is the largest national competition in China, covering the largest number of colleges and universities, with the highest level of participating teachers, students and works. A total of nearly 1.679 colleges and universities participated in this competition, and 48 1.947 groups (more than 1 10,000 pieces) of works were uploaded in 29 competition areas. After school competitions, provincial (city) competitions and national finals, 5,550 groups of works won the first, second and third prizes and excellent prizes in China, with the winning ratio of 1. 15%. From 2005 to 20021year, the number and quality of the works collected by Daguangjie College Award in the National College Student Advertising Art Competition have improved, and more and more young students with ideas and creative passion have joined the stage of the College Award.