Some commentators even said that history is often made up of? Bad guys? Created, for example: half? Rogue? Born in Liu Bang, Cao Cao, who was naughty since childhood, Li Shimin, who forced his father to rebel, Zhu Yuanzhang, who had no skin and no face, and so on. Because only? Bad guys? Dare to change. Creating a good company may be the same, because? Terrible boss? Have a stronger nerve, a more distinctive way of thinking, dare to break the conventional circle, break through the shackles of habits and traditions. After all, business competition is a kind of. Play hard ball? Game, head-on confrontation? Not good? After all, who won? Bad guys? (Tough guy) And then what? Bad guys? Competition between (tough guys).
What are the successes? Terrible boss? And analyze how to do it well. Terrible boss? .
I. Shi Yuzhu:? Just for credit, not for hard work?
Why? Terrible boss? Team execution is far better than? Good boss
There is an old saying in China called? Without credit, you have to work hard? . Under normal circumstances, if something is not done well, the parties are likely to find such one for themselves. High-sounding? Most people will also use this sentence to comfort the parties.
However, in Shi Yuzhu's mind, this is not the case. Shi Yuzhu pursues: In the company, only credit is recognized, not hard work. This sentence is also the first sentence in the corporate culture of giants.
It sounds heartless, but Shi Yuzhu did it. Shi Yuzhu said that even the basic salary of 300 yuan can't be guaranteed if the front-line sales staff of the giants can't do well. If they do well, they can get a surprisingly high sales commission.
Shi Yuzhu has also formulated a very special incentive policy: Shi Yuzhu will give golden trophies to the top five who have completed the best sales tasks, while black banners and gold-plated books will be given to the last five market development teams? X from the bottom of the word, making people feel ashamed. Shi Yuzhu's provocation really worked, get? X a team with a black flag from the bottom up is a sense of shame, which is more conducive to making a scene and catching up.
Shi Yuzhu mentioned in his new book that when making products and marketing, he will do detailed and true interviews with consumers, but the interviews will be fraudulent. In order to ensure the truthfulness and validity of interview reports, Shi Yuzhu has promulgated the Law on Punishment of False Interview. At the national congress, the person who pulled out the fraud made him speak on the stage for a hundred times in a row. If his name is Zhang San, will he say 100 times? Zhang San has no credibility. Zhang San has no credibility? . Not next time.
All these practices sound uncomfortable, but Shi Yuzhu has built one of the most competitive marketing teams in China.
Second, Ma Yun: If you have just been in the company for less than a year, whoever puts forward the strategy will leave!
20 1 1 On August 29th, 2008, Ma Yun, Chairman of the Board of Directors of Alibaba Group, sent an internal email, directly criticizing the impetuousness and attitude of some new employees. He warned people who have been in the company for less than 1 year not to write a strategy report for him, and whoever puts forward a strategy will leave!
He said bluntly:
1) We will never allow you to get rich and get promoted. In Ali, we will promise that you are unlucky, depressed, wronged, miserable and depressed.
2) People who have just entered the company for less than a year, don't write me a strategy report, and don't say who will mention Ali's development plan and who will leave! But after you have been Ali for three years, I will definitely listen to what you say. We like small suggestions and small improvements, and we appreciate every small improvement action.
3) The company is not asking us to develop us, but paying us to develop customers. We develop ourselves by developing customers.
Ma Yun's basic meaning is: paying money is to let you do something, not to let you give advice. It's direct. It sounds harsh.
This letter to new employees seems heartless, but it is indeed the embodiment of Ma Yun's management thought. Ma Yun repeatedly emphasized the role of execution on different occasions. It is said that Ma Yun and Masayoshi Son once discussed a question: which is more important, the first-class idea plus the third-class implementation level, or the third-class idea plus the first-class implementation level? As a result, they came to the same answer: third-rate creativity plus first-class execution level. Ma Yun once called Alibaba? Executive team instead of creative team? .
Third,? Poisonous tongue? Ren: You have made great progress recently, from very poor to relatively poor.
How many bosses does Ren Zheng Fei have? Not good? , from the following text:
1)? Entering Huawei means entering the grave. ?
Ren said to the new employees who just entered Huawei.
2)? Huawei has no academicians, only a campus. If you want to be an academician, don't come to China. Small improvements, big rewards: big suggestions, only encouragement. ?
Ren criticized some developers for ignoring the market and only burying their heads in research.
3)? You have made great progress recently, from poor to relatively poor. ?
How does Ren Zheng Fei evaluate the CFO? Progress? .
4)? If this person is mentally ill, it is recommended to send him to hospital for treatment; If not, it is recommended to dismiss him. ?
Criticize a person who has just entered Huawei and write for himself? A book of 1000 words? Peking University students
5) You are not allowed to make naive innovations for five years, and you are not allowed to use whatever the consultants say, even if they think it is unreasonable. After five years, when the system is in use, I can authorize you to make some changes. As for the structural changes, that was after 10.
Ren told Huawei cadres
From Ren's sharp quotations, we can appreciate Huawei's corporate culture: a persistent sense of crisis, a desperate drive and a consistent system. However, it is this corporate culture that has cultivated an enviable one in the industry? Wolf? Team.
Zhang Ruimin: When will it be adopted? Villains? Transform people
With what? Break the refrigerator? And then what? Employees are not allowed to pee anywhere? Haier Zhang Ruimin, who started management and is known as the godfather of modern enterprise management in China, said? Great men are wicked first? . The management experience of Haier, which is widely circulated now, is often compiled one by one. Villains? Management stories are connected in series.
Hu Yong said: Everyone must push the chairs back to their original positions after the meeting. ?
Xie Ailin said:? So-and-so doesn't return the chair after work, how much will it cost? ?
Why did Zhang Ruimin do this? Transform people? . He proposed? The management concept of doing things well every day is getting clearer and higher. ? Its connotation is to require every worker and manager to learn to manage their own time and goals. Haier researchers call it? OEC management law? It means comprehensively cleaning up and controlling everything, everyone and everything every day.
By what time? Villains? Zhang Ruimin completed the transformation of Haier people.
In fact, there are many horrible bosses and entrepreneurs. It is said that Bill of Microsoft? It is common for Gates and Ballmer to swear at employees who can't finish the task and to be cynical about employees who can't understand their intentions quickly. Mike from Dell Computer Company? Dell is famous in the IT industry? Villains? , Larry? Ellison even printed it directly on employees' T-shirts? Kill your opponent? A challenging declaration.