The Department of Business Administration mainly trains practical or research-oriented senior management talents for various for-profit organizations and non-profit organizations, which is in line with international business administration education. Business administration has become the cradle of entrepreneurs and senior management elites in business circles, and it has also trained and transported a large number of outstanding talents for MBA and DBA programs. At present, nearly 10,000 graduates of this major are active in Shenzhen and even all parts of the motherland, and have been widely praised by employers and become the backbone of their business.
The Department of Business Administration has close research cooperation with the China Special Economic Zone Research Center of Shenzhen University, the research base of humanities and social sciences of the Ministry of Education. This year, it has undertaken more than 20 provincial and municipal projects, other related scientific research projects and projects entrusted by enterprises. There are commodity science laboratories and 1 1 off-campus teaching practice bases, which maintain good cooperative relations with universities and academic institutions at home and abroad. This department has provided strong support for economic development, enterprise innovation and management talents in Shenzhen and even the Pearl River Delta region. (National University Major and Guangdong University Famous Brand Major)
Training objective: to cultivate compound professionals with broad caliber, strong foundation, high quality and strong ability, with knowledge of economy and law, systematically master modern enterprise management theories and methods on the basis of mastering computer technology and a foreign language, have an international vision and a solid theoretical foundation, be familiar with international practices and actual operation of enterprises, and be able to engage in management, education and scientific research in industrial and commercial enterprises, financial institutions and government departments.
Main courses: management principles, enterprise operation management, corporate finance, human resource development and management, logistics management, enterprise strategic management, marketing management, data model and decision-making, management information system, enterprise accounting, entrepreneurship, etc.
Main practical teaching links: case teaching, course design (thesis) and practical training, social practice, professional practice and graduation thesis (design).
Degree awarded: Bachelor of Management. Training objective: To cultivate compound management talents who systematically master the theoretical basis of political science and administration, are familiar with national laws, regulations and policies, have administrative management ability and skills, skillfully use a foreign language and computer technology, and can engage in management, education and scientific research in enterprises, institutions, governments and other units.
Main courses: Principles of Political Science, Principles of Management, Administrative Management, Principles of Economics, Introduction to Sociology, Contemporary Chinese Political System, Western Political System, Government Economics, Administrative Organization, Municipal Management, Public Policy Analysis, Human Resource Management, Organizational Behavior, China Political Thought History, Western Political Thought History, etc.
Main practical teaching links: classroom practice includes experiments (such as "e-government" course) and practical training (such as "administrative professional ability test"); Extracurricular practice includes professional practice, reading report, holiday experience (including holiday internship), graduation thesis, etc.
Degree awarded: Bachelor of Management. Training objectives: To train students with theoretical foundation of economic management, computer science and technology knowledge and application ability, practical ability and innovation ability, systematically master the basic theories and knowledge of information system analysis, design and development, information management and other aspects, master the basic skills and methods necessary for this major, be able to engage in information system analysis, design, development, information management and related fields in enterprises, institutions and government departments, and be able to carry out modernization in the world, especially in Shenzhen.
Main courses: management information system, operational research, production and operation management, system engineering, data structure, database principle and application, web programming, development method of management information system, computer network, design and implementation of network-based information system, system security and confidentiality, logistics and supply chain management, etc.
Main practical teaching links: course experiment, course design (thesis) and practical training, social practice, professional practice and graduation thesis (design).
Degree awarded: Bachelor of Management. Training objective: To train talents with theoretical foundation of economic management, knowledge and application ability of computer science and technology, basic knowledge and skills of e-commerce theory and technology, development, application and management ability of e-commerce, sense of responsibility and innovative spirit, who can use information technology and network technology to engage in e-commerce in enterprises, institutions and government departments and play a key role in international modernization, especially in Shenzhen.
Main courses: introduction to e-commerce, design and development of e-commerce system, data structure, database principle and application, computer network, web programming, network construction and management, network marketing, network finance, e-commerce economics, e-commerce management, e-commerce and logistics management, e-commerce simulation practice, etc.
Main practical teaching links: course experiment, course design (thesis) and practical training, social practice, professional practice and graduation thesis (design).
Degree awarded: Bachelor of Management. Training objective: to cultivate key talents with modern humanities literacy, innovative spirit and practical ability, knowledge and ability in management, economy, law, etc., proficient in using computer technology and a foreign language, systematically mastering modern human resource management theories and methods, and being familiar with personnel, labor management and social security laws and regulations, who can be qualified for human resource (personnel) management positions in enterprises and institutions or engaged in human resource management teaching and research.
Main courses: organizational behavior, human resource economics, human resource training and development, job analysis and job design, personnel recruitment and selection, theory and method of personnel evaluation, performance management, salary system and salary design, labor law and employee relationship, human resource policy analysis, career management, social security, human resource management in public sector, human resource management information system, etc.
Main practical teaching links: completing practical links in each course, such as course design, experiment and training (including computer operation); Extracurricular practice, including military training, reading reports, holiday experience (including holiday practice), professional practice, graduation thesis, etc.
Degree awarded: Bachelor of Management. Training objective: to train high-tech applied professionals with necessary cultural and scientific knowledge, applied marketing expertise and comprehensive quality, modern marketing concepts, proficiency in applying modern economic theories, independent marketing activities, and competence in marketing work such as modern enterprise management and planning.
Main courses: marketing principles, market research, consumer behavior, new product development, channel management, brand management, sales promotion, service marketing, customer relationship management, international marketing management, marketing consulting, etc.
Main practical teaching links: case teaching, course design (thesis) and practical training, social practice, professional practice and graduation thesis (design).
Degree awarded: Bachelor of Management.