1. Wide range of study: According to official website information of Jiangnan University, this major mainly studies big data analysis and management, data mining technology, data visualization technology and other knowledge, aiming at cultivating high-quality applied talents who can engage in big data analysis, data mining and data visualization.

2. Good employment prospects: This major has good employment prospects and can engage in related work in the fields of Internet, finance and medical care, such as data analysts, data mining engineers and data visualization engineers.