You can consider the timeliness and visibility of information. Secondly, video belongs to TV media and is a kind of visual information exchange. This way, the audience can face the information more directly. Video has the freshness of information carrier. Can improve the audience's interest and acceptance of communication. Because of the network characteristics of Sohu, this is the same as the first point, which is information that the audience can receive directly and quickly. On the other hand, the audience has a certain range. Because of the characteristics of the network, Sohu may have misleading information. These are just a few suggestions. You can also check the characteristics of video media and network information carriers online. And only through comparison can we get the characteristics. Compared with traditional media.