With the development of globalization and the impact of knowledge economy, college students must have the core employment ability to adapt to the requirements of the new economy if they want to develop successfully. However, the existing education and training system lacks the necessary demand orientation of the job market and the in-depth study of entrepreneurial behavior. The knowledge and skill structure of college students trained by higher education is out of touch with the demand of talent market, and the structural contradiction of college students' employment is increasingly prominent.

First, China's regional economic and social development is unbalanced and difficult to change in a short time. The more developed the economy, the more employment opportunities and the greater the development space, which leads to the tendency of college graduates to seek jobs in cities and high-income industries.

Second, there are institutional obstacles. The current employment system, household registration system, cadre personnel system and market employment mechanism of college graduates are still not fully adapted. The management mode based on cadre identity and household registration is not in harmony with the overall management of social labor resources, resulting in unequal employment opportunities and unbalanced employment policies. There are still obstacles in the flow of graduates between regions, enterprises and institutions, the identity of graduates is difficult to change, and the employment channels are not smooth, which further aggravates the structural contradictions.

Third, small and medium-sized enterprises and non-public enterprises need a large number of graduates, but their wages are relatively low and there is little room for development. Some enterprises have irregular employment, which has limited appeal to graduates. Grass-roots education, medical care, agricultural technology and other departments urgently need talents, but due to staffing restrictions and other reasons, the ability to absorb graduates is limited.

1, the contrast between desire and reality. The concept of family and students has also caused employment difficulties to some extent. Family investment in children's education, especially higher education, is increasing day by day, and the expectation of children's employment naturally increases with the increase of education investment, which is an objective reflection.

2. Imperfect market information leads to employment asymmetry. Graduate job hunting and employer recruitment are an interactive process. In this process, graduates need to obtain the information of employers through various channels, and employers should fully understand the information of job seekers. This is a two-way selection process.

3. Structural contradiction and dislocation of supply and demand. The training mechanism of college students in China is divorced from the actual needs of society. Universities that need talents in society are in short supply, while universities that don't need talents in society are desperately cultivating, resulting in surplus. Therefore, the employment problem of college students in China is actually an escape problem.

4. The job market is not standardized. At present, there are still some unfair and irregular phenomena in China's employment market, and the underdeveloped employment market has caused a lot of damage to the employment of college students.

Countermeasures and suggestions to solve the employment problems of college students;

The government should actively guide and promote the employment and entrepreneurship policy of college graduates. Employers should establish a correct view of talents, eliminate gender, education and other prejudices, improve the employment mechanism and strive to create a good employment environment for college students.

Schools should face the market and promote the combination of education and employment. Under the new situation, colleges and universities should change the concept of education and teaching, adhere to the market-oriented policy of running schools, realize the combination of education and social actual needs, link education with employment, closely focus on social needs, and vigorously cultivate multi-level practical talents to meet market needs.

College students should change the traditional concept of employment and go to the market. At present, the employment concept of the vast majority of college students is still "waiting", "relying" and "important", relying on schools and parents to find a job with a fixed income and relying on the so-called "iron rice bowl" of government departments or state-owned enterprises and institutions. The traditional employment concept under this planned economy system has not adapted to the trend of market economy. Therefore, establishing a modern concept of job selection is the fundamental guarantee for college students to successfully choose a job.