College students should base themselves on their own advantages when starting a business. Entrepreneurship is a process in which entrepreneurs optimize and integrate their own resources or strive to create greater economic and social value. Self-advantage refers to the form in which one party can overwhelm the other compared with others. Whether college students' entrepreneurship is based on their own advantages or market demand essentially refers to whether their own advantages or market demand are conducive to the success of entrepreneurship (or the realization of personal value). Below I will demonstrate our views from three aspects. It is nothing new that the market demand changes rapidly and is difficult to grasp. Aiming at the theme of college students' entrepreneurship, its own advantage lies in the fact that the internal market demand is the external cause. In the dialectical principle of internal cause and external cause, internal cause is the foundation of the development of things, and external cause is the external condition of the development of things. No matter how important the external cause is, it must also work through the internal cause. In 2009, during the economic crisis, large global enterprises closed down one after another, and Lenovo made major adjustments, thus successfully achieving growth in the tired market. The depressed market brings us bleak business, but in any market, there are enterprises that go against the trend. Isn't this because of their own advantages? Second, it is easier to start a business based on its own advantages. For each of us college students, we are facing exactly the same market demand. Why are some successes and some failures? It is precisely because of the same market demand that they are more likely to succeed in starting a business based on their own advantages.