1, lack of practice and psychological endurance.

For most college students, more than ten years of school life is pure and simple, which can be described as an ivory tower. They don't know enough about the outside society and lack certain social experience. The setbacks and failures they suffered only stayed in exams and emotions, and their psychological endurance was relatively weak. They often see various successful cases of entrepreneurship after 90 s or even 00 s on social networks and get tens of millions of financing. Their mentality is naturally idealistic, thinking that anything is possible as long as they are creative.

In fact, behind success is more failure. In the past, many emerging entrepreneurs fell down, and many boasted that they had been caught in the prototype. Many old entrepreneurs who have been out of society for many years still feel miserable and even depressed, let alone college entrepreneurs.

Seeing both success and failure is the real market. Only in this way can young entrepreneurs become more rational rather than blindly optimistic. Xiao Chuangjun thinks Ma Yun's speech at the opening ceremony of Lakeside University is worth pondering: there is only research failure here.

2, lack of funds, hard-won money, lack of experience.

The newly-started college students lack capital accumulation, and the projects are not enough to attract the attention of investment and financing institutions, and most of them rely on family support. An employment survey of college students in February this year showed that more than 70% of college students' venture capital came from family support. This means that there may be such a situation: some entrepreneurs don't realize that money is hard to come by and' scatter' their parents' money everywhere.

If they have worked in the society for several years and realize that money is hard to come by, they will cherish the funds in their hands and spend every penny on the place where they should spend when starting a business.

3. Lack of accumulation and insufficient available basic resources.

In addition to funds, the common obstacles faced by college entrepreneurs include lack of experience, lack of contacts, and lack of channels ... It is not a deliberate blow by Xiao Chuangjun. Take stock of the resources that college entrepreneurs lack. Here is a research report:

According to the evaluation report of Shuangchuang, 39.6% of prospective entrepreneurs think they lack technology, 38.6% think they lack team, 32.7% think they lack market channels, 30.7% think they lack contacts, and 15. 1% think they lack supply and demand information.

4, eager for success, lack of market awareness and management experience.

College students' market awareness is relatively weak, and many college students think that investors can be attracted as long as they have novel ideas and unique technologies. They often ignore how much market space these technologies or products will have. In the business plan, even if the market topic is mentioned, most of them will only plan to spend money on advertising.

In business management, such as the combination of target market positioning and marketing methods, the construction of professional teams is also very important, but most college entrepreneurs have no concept at all.

In fact, what really interests investors is not necessarily those extremely advanced things. On the contrary, those products or services with ordinary technical content but meeting the market demand are often favored by investors. For these, you must have a detailed and thorough feasibility demonstration and implementation plan, not the idea that people can pay for it in a few words. At the same time, entrepreneurs should have a very clear marketing plan, which can strongly prove the possibility of profit.

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