I. Introduction of activities

In order to enrich students' campus life, publicize corporate culture, and give students more opportunities to understand the enterprise, the Student Career Development Association of South China University of Technology has carried out a series of enterprise visits.

Time: to be determined

Venue: Guangzhou Honda Company

Form: Visit the production line of Guangzhou Honda Company (specific form can be provided by merchants).

Organizer: South China University of Technology Student Career Development Association

Second, the content of the activity

1, use:

Carry forward campus spiritual civilization, publicize excellent corporate culture, and enrich college students' extracurricular life.

2. Activity flow

A, do a good job of publicity half a month before the event, negotiate with your company to do a good job of market research before the visit, and then set up distribution points in the east, west and north of the school. Visitors can be generated from the feedback of the survey, and the specific number will be agreed with your company.

B. Meet at the school gate at 8: 30 on the day of the activity and take a bus to your company, and arrive around 9: 30. Please send an employee from your company to introduce our corporate culture and then show the students around the production line. During the visit, the staff should give appropriate explanations to the students and answer their questions. Those involving trade secrets may not answer. The visiting time is generally set at 1 hour, and the specific visiting time can also be determined by your company. 10: 30-11:30 is the discussion time for students. After the visit, you can put forward some opinions or ideas about your company's production or marketing or products for your reference only.

c， 1 1: 30— 12: 30。 In the next week, the association will conduct a follow-up survey of the company, feedback students' visit experience, set up certain awards, and actively mobilize students to make suggestions for the company.

Third, the advantages of activities

1, strong market field effect

South China University of Technology, known as the "cradle of entrepreneurs", is a well-known university in China with far-reaching influence and high popularity. Especially in South China, South China University of Technology is one of the most desirable universities for students. There are many famous schools in Wushan School District, including South China University of Technology, South China Agricultural University, South China Normal University, Jinan University, Guangzhou University of Technology, Guangzhou Science and Technology Cadre College, Guangzhou Vocational Teachers College and many other influential schools. In recent years, through joint school running, website connection and student association activities, the exchanges between universities in the region have become increasingly frequent and close. Choosing a region for publicity can achieve the ideal effect of less investment and more benefits.

There are more than 20,000 students in South China University of Technology. They come from all corners of the country and are bound to travel from place to place. After the popularity of merchants in the school has increased, students have become an important medium invisibly. Through communication and publicity with the outside world, we can enhance the popularity of merchants in the off-campus field, promote the brand of merchants in the campus of South China University of Technology, and even have a good market impact nationwide. At the same time, the majority of students constitute potential consumers of businesses, which can play an important role in promoting enterprises to expand market share.

2. Very high cost performance

Compared with TV, newspapers and magazines, the school's publicity is more cost-effective, and the best publicity effect can be achieved with the least funds.

3. Professional publicity effect

This activity is organized by the Student Career Development Association of South China University of Technology. The Student Career Development Association is the largest student work organization in the school, second only to the Employment Office. It has many members and rich experience. We have successfully held many large-scale activities, such as Tojo's College Students' Professional English Activity, Huangpu Power Plant Visit, Procter & Gamble Company Lecture Series, National Science and Engineering Comprehensive Job Fair, IBM Campus Recruitment Tour and China Merchants Bank Campus Recruitment Tour. With the strength of the association, we will definitely create 100% satisfaction for you. We sincerely hope to cooperate with your company. While students learn more about the company, we will vigorously promote your company's corporate culture and bring impetus to your company's future development. Merchants can also establish long-term friendly and cooperative relations with this association. For example, holding an event once a year will deepen the popularity of businesses inside and outside the school and have long-term interests.

Fourth, publicity rules.

1, promoting concept positioning

First, under the premise of considering the nature of the activity, carry out various forms, multiple channels and all-round publicity.

B. Concentrate effective resources and reasonable time to achieve the most powerful publicity effect.

2. Publicity scope

South China University of Technology

3. Publicity content

(1) campaign promotion questionnaire

Using questionnaires for investigation and publicity can get the first-hand information needed by enterprises and play a great role in publicity.

(2) leaflets

Low price, convenience, short time and quick effect are the advantages of leaflets, which are also the reasons favored by many businesses. Leaflets can be distributed to all people in an area, which is an ideal means of publicity. At noon, we will distribute them at the entrance of each canteen, or we can distribute them one by one in the student dormitory to expand the publicity effect.

(3) enterprise leaflets

Corporate leaflets are the carrier of corporate culture introduction. When handing out leaflets, you can hand out corporate leaflets together, so that all students can know more about corporate culture.

(4) Posters

Because of its flexibility, posters can be posted in various publicity columns of South China University of Technology and can be posted repeatedly, which can play a prominent role.

(5) Activity promotional gifts

According to past experience, distributing gifts can attract a large number of students, make the scene hot and greatly enhance the publicity effect. The form of the gift is decided by the company.

(6) Promote T-shirts

Activity T-shirts cost less, but they can be deeply rooted in people's hearts, spread for a long time, and have excellent publicity effect.

(7) Broadcasting and publicity

Radio station is the most important media in our school, and its broadcasting covers more than 90% of our school. We will broadcast the third phase of enterprises and activities live on campus to create momentum for enterprises and activities, and it is easy to promote products and activities to every corner of the school.

(8) Online publicity

The kapok BBS of South China University of Technology is the largest in South China, ranking second in the country, second only to Tsinghua's website, with thousands of hits every day. The association has its own network resources department, which can provide necessary technical support for your company.

With the help of the network, the company's image has been greatly improved, which not only makes everyone on the campus of South China University of Technology know about the company's products, but also extends to the whole world of Guangzhou network!

(9) Hold small-scale product exhibition activities of merchants.

Activities need to be carried out within the time and space approved by the school, and the business atmosphere should not be too strong. At that time, the merchants will provide products and professional marketing personnel, and the association will provide auxiliary personnel to manage the atmosphere, order and environment, so that the activities can proceed smoothly.

(10) Summative publicity

A, after the activity, do feedback surveys, set certain prizes, mobilize students to actively write feedback, and put forward suggestions and ideas for enterprises;

B, radio summary activities once.

Verb (abbreviation for verb) activity budget

Activity leaflet

(1000 0. 1 yuan/share)

100 yuan

A4 black and white font single side

publicity poster

(300 copies)

A0 color backing paper black and white font single-sided note: or 4-color A3 copper plate printing (it is recommended that the company design and provide).

Broadcast propaganda

Two hundred yuan

School radio publicity (broadcast twice a week/day)

Network publicity

Promote in kapok forum

Supplies required by the staff

400 yuan

Catering and drinking water

Reward (feedback)

Provided by the merchant

Visiting car

(Merchants can provide it by themselves)

Need to decide or solve

The specific cost is determined by the number of tourists provided.

Activity questionnaire

(1000 0. 1 yuan/share)

100 yuan

A4 black and white font single side

Advertising T-shirts (200 pieces)

Provided by the merchant

Immeasurable cost

100 yuan

total

Feasibility analysis of intransitive verbs

1, activity evaluation

(1) Compared with TV and newspapers, the school's publicity is cost-effective, and the best publicity effect can be achieved with the least funds.

(2) Strong pertinence. As modern youth, college students like to pursue talents who can show their individuality and express themselves. Their characteristics are high quality and active thinking. If the merchants publicize in this exciting activity, the effect can be imagined.

(3) South China University of Technology is one of the famous universities in China, with more than 30,000 teachers and students. Many students will become elites from all walks of life. If your products can be recognized by teachers and students of South China University of Technology, it will have a lasting brand effect.

(4) The application for activities is convenient. Merchants engaged in publicity activities in colleges and universities must go through a series of applications. Through cooperation with us, your company can easily and quickly obtain the approval of the school and get the strong cooperation of our association.

2. Feasibility of activity organization

(1) The freshmen of South China University of Technology in 2004 were the largest in history. Moreover, they have been in school for a semester and participated in many campus activities. They actively seek new ways to shift their goals outside the school. This activity is very novel, and the students will be very active and will strongly support this activity.

(2) This activity is held in the second semester. The students' life has stabilized, and they are in a period of vigorous energy and abundant time. Students are looking for new attempts everywhere, and everyone needs a sense of novelty, and the effect of the activity is unprecedented. This activity will launch a powerful propaganda offensive, make full use of the latest communication and network technologies, give full play to the advantages of South China University of Technology as a network center, successfully meet the requirements of radio and Internet media coverage and equipment, take traditional leaflets and posters as the basic propaganda means, and will also add a photo exhibition in the later stage (after the visit).

The Association successfully held large-scale inter-school activities such as Guangzhou University Students' Career Planning Competition, Street Football Competition, Electronic Industry Lecture, and China Famous Enterprise Job Fair. With the strength of the Professional Development Association, we will definitely create 100% satisfaction for you. We sincerely hope to cooperate with your company, and at the same time, we will vigorously publicize the corporate culture and add momentum to your company's development.